100 Things Every Designer Needs To Know About People

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100 Things Every Designer Needs to Know About People

Susan Weinschenk
100 Things Every Designer Needs to Know About People Book PDF

Author : Susan Weinschenk
Publisher : Pearson Education
Page : 436 pages
File Size : 49,5 Mb
Release : 2011-04-14
Category : Computers
ISBN : 9780132658607

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100 Things Every Designer Needs to Know About People by Susan Weinschenk Pdf

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 Things Every Designer Needs to Know About People

Susan Weinschenk
100 Things Every Designer Needs to Know About People Book PDF

Author : Susan Weinschenk
Publisher : New Riders
Page : 351 pages
File Size : 44,9 Mb
Release : 2020-06-01
Category : Art
ISBN : 9780136746881

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100 Things Every Designer Needs to Know About People by Susan Weinschenk Pdf

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 Things Every Presenter Needs to Know About People

Susan Weinschenk
100 Things Every Presenter Needs to Know About People Book PDF

Author : Susan Weinschenk
Publisher : New Riders
Page : 492 pages
File Size : 50,8 Mb
Release : 2012-05-07
Category : Business & Economics
ISBN : 9780132964104

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100 Things Every Presenter Needs to Know About People by Susan Weinschenk Pdf

Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: What grabs and holds attention during a presentation? How do you choose the best media to use? What makes the content of a presentation stick? How do people react to your voice, posture, and gestures? How do people respond to the flow of your message? How do you motivate people to take action? These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

Graphic Design

Ellen Lupton,Jennifer Cole Phillips
Graphic Design Book PDF

Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Page : 250 pages
File Size : 44,6 Mb
Release : 2014-04-15
Category : Design
ISBN : 9781616893446

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Graphic Design by Ellen Lupton,Jennifer Cole Phillips Pdf

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

How to Get People to Do Stuff

Susan Weinschenk
How to Get People to Do Stuff Book PDF

Author : Susan Weinschenk
Publisher : New Riders
Page : 303 pages
File Size : 49,9 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9780133122350

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How to Get People to Do Stuff by Susan Weinschenk Pdf

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Design for How People Think

John Whalen Ph.D.
Design for How People Think Book PDF

Author : John Whalen Ph.D.
Publisher : O'Reilly Media
Page : 239 pages
File Size : 46,8 Mb
Release : 2019-04-05
Category : Design
ISBN : 9781491985427

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Design for How People Think by John Whalen Ph.D. Pdf

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Don't Make Me Think

Steve Krug
Don t Make Me Think Book PDF

Author : Steve Krug
Publisher : Pearson Education
Page : 256 pages
File Size : 51,7 Mb
Release : 2009-08-05
Category : Computers
ISBN : 9780321648785

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Don't Make Me Think by Steve Krug Pdf

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

Neuro Web Design

Susan Weinschenk
Neuro Web Design Book PDF

Author : Susan Weinschenk
Publisher : Peachpit Press
Page : 169 pages
File Size : 50,8 Mb
Release : 2009-03-30
Category : Computers
ISBN : 9780321648761

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Neuro Web Design by Susan Weinschenk Pdf

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Universal Principles of Design, Revised and Updated

William Lidwell,Kritina Holden,Jill Butler
Universal Principles of Design Revised and Updated Book PDF

Author : William Lidwell,Kritina Holden,Jill Butler
Publisher : Rockport Pub
Page : 272 pages
File Size : 42,9 Mb
Release : 2010
Category : Design
ISBN : 9781592535873

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Universal Principles of Design, Revised and Updated by William Lidwell,Kritina Holden,Jill Butler Pdf

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

101 Design Methods

Vijay Kumar
101 Design Methods Book PDF

Author : Vijay Kumar
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 49,5 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118330241

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101 Design Methods by Vijay Kumar Pdf

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Ask a Manager

Alison Green
Ask a Manager Book PDF

Author : Alison Green
Publisher : Ballantine Books
Page : 306 pages
File Size : 55,5 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181818

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Ask a Manager by Alison Green Pdf

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

This Is Service Design Doing

Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider
This Is Service Design Doing Book PDF

Author : Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider
Publisher : "O'Reilly Media, Inc."
Page : 1341 pages
File Size : 51,7 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781491927137

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This Is Service Design Doing by Marc Stickdorn,Markus Edgar Hormess,Adam Lawrence,Jakob Schneider Pdf

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.

Laws of UX

Jon Yablonski
Laws of UX Book PDF

Author : Jon Yablonski
Publisher : O'Reilly Media
Page : 153 pages
File Size : 50,5 Mb
Release : 2020-04-21
Category : Computers
ISBN : 9781492055280

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Laws of UX by Jon Yablonski Pdf

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Adobe Dreamweaver Classroom in a Book (2022 release)

James J. Maivald
Adobe Dreamweaver Classroom in a Book 2022 release Book PDF

Author : James J. Maivald
Publisher : Adobe Press
Page : 755 pages
File Size : 40,5 Mb
Release : 2021-12-28
Category : Computers
ISBN : 9780137623211

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Adobe Dreamweaver Classroom in a Book (2022 release) by James J. Maivald Pdf

Learn how to create webpages for the modern web; incorporate graphics and text; build rich interactive applications; add links to text and images; add interactive elements to your sites; work with HTML5 and CSS3 code and structures; adapt webpage designs to a wide variety of desktop computers and mobile devices with a minimum of hand coding; and publish a finished site to the web. The fastest, easiest, most comprehensive way to learn Adobe Dreamweaver Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does—an official training series from Adobe, developed with the support of Adobe product experts. Adobe Dreamweaver Classroom in a Book (2022 release) contains 12 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Dreamweaver (2022 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Dreamweaver software.

This is Service Design Thinking

Marc Stickdorn,Jakob Schneider
This is Service Design Thinking Book PDF

Author : Marc Stickdorn,Jakob Schneider
Publisher : Bis Publishers
Page : 376 pages
File Size : 43,6 Mb
Release : 2012
Category : Creative ability in business
ISBN : 906369279X

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This is Service Design Thinking by Marc Stickdorn,Jakob Schneider Pdf

This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.