Articulating Design Decisions

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Articulating Design Decisions

Tom Greever
Articulating Design Decisions Book PDF

Author : Tom Greever
Publisher : "O'Reilly Media, Inc."
Page : 349 pages
File Size : 50,8 Mb
Release : 2015-09-25
Category : Computers
ISBN : 9781491921517

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Articulating Design Decisions by Tom Greever Pdf

Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves—simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user. Walk through the process of preparing for and presenting your designs Understand stakeholder perspectives, and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and formulas for expressing the most effective response to feedback Discover why the way you follow through is just as crucial as the meeting itself Educate your stakeholders by sharing the chapter from this book on how to work with designers

Articulating Design Decisions

Tom Greever
Articulating Design Decisions Book PDF

Author : Tom Greever
Publisher : "O'Reilly Media, Inc."
Page : 277 pages
File Size : 43,8 Mb
Release : 2015-09-25
Category : COMPUTERS
ISBN : 9781491921531

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Articulating Design Decisions by Tom Greever Pdf

Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

Articulating Design Decisions

Tom Greever
Articulating Design Decisions Book PDF

Author : Tom Greever
Publisher : O'Reilly Media
Page : 0 pages
File Size : 43,5 Mb
Release : 2015
Category : COMPUTERS
ISBN : 1491921560

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Articulating Design Decisions by Tom Greever Pdf

Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

Discussing Design

Adam Connor,Aaron Irizarry
Discussing Design Book PDF

Author : Adam Connor,Aaron Irizarry
Publisher : "O'Reilly Media, Inc."
Page : 206 pages
File Size : 45,5 Mb
Release : 2015-06-17
Category : Computers
ISBN : 9781491902363

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Discussing Design by Adam Connor,Aaron Irizarry Pdf

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback." In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique. Using firsthand stories and lessons from prominent figures in the design community, this book examines the good, the bad, and the ugly of feedback. You’ll come away with tips, actionable insights, activities, and a cheat sheet for practicing critique as a part of your collaborative process. This book covers: Best practices (and anti-patterns) for giving and receiving critique Cultural aspects that influence your ability to critique constructively When, how much, and how often to use critique in the creative process Facilitation techniques for making critiques timely and more effective Strategies for dealing with difficult people and challenging situations

Design for How People Think

John Whalen Ph.D.
Design for How People Think Book PDF

Author : John Whalen Ph.D.
Publisher : O'Reilly Media
Page : 239 pages
File Size : 49,6 Mb
Release : 2019-04-05
Category : Design
ISBN : 9781491985427

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Design for How People Think by John Whalen Ph.D. Pdf

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

100 Things Every Designer Needs to Know About People

Susan Weinschenk
100 Things Every Designer Needs to Know About People Book PDF

Author : Susan Weinschenk
Publisher : New Riders
Page : 351 pages
File Size : 54,6 Mb
Release : 2020-06-01
Category : Art
ISBN : 9780136746881

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100 Things Every Designer Needs to Know About People by Susan Weinschenk Pdf

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Tragic Design

Jonathan Shariat,Cynthia Savard Saucier
Tragic Design Book PDF

Author : Jonathan Shariat,Cynthia Savard Saucier
Publisher : "O'Reilly Media, Inc."
Page : 220 pages
File Size : 43,9 Mb
Release : 2017-04-19
Category : Computers
ISBN : 9781491923566

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Tragic Design by Jonathan Shariat,Cynthia Savard Saucier Pdf

Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes? Tragic Design examines real case studies that show how certain design choices adversely affected users, and includes in-depth interviews with authorities in the design industry. Pick up this book and learn how you can be an agent of change in the design community and at your company. You’ll explore: Designs that can kill, including the bad interface that doomed a young cancer patient Designs that anger, through impolite technology and dark patterns How design can inadvertently cause emotional pain Designs that exclude people through lack of accessibility, diversity, and justice How to advocate for ethical design when it isn’t easy to do so Tools and techniques that can help you avoid harmful design decisions Inspiring professionals who use design to improve our world

Mapping Experiences

Jim Kalbach
Mapping Experiences Book PDF

Author : Jim Kalbach
Publisher : "O'Reilly Media, Inc."
Page : 770 pages
File Size : 49,7 Mb
Release : 2016-04-25
Category : Computers
ISBN : 9781491923481

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Mapping Experiences by Jim Kalbach Pdf

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

Understanding Industrial Design

Simon King,Kuen Chang
Understanding Industrial Design Book PDF

Author : Simon King,Kuen Chang
Publisher : "O'Reilly Media, Inc."
Page : 288 pages
File Size : 45,5 Mb
Release : 2016-01-20
Category : Computers
ISBN : 9781491920343

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Understanding Industrial Design by Simon King,Kuen Chang Pdf

With the coming flood of connected products, many UX and interaction designers are looking into hardware design, a discipline largely unfamiliar to them. If you’re among those who want to blend digital and physical design concepts successfully, this practical book helps you explore seven long-standing principles of industrial design. Two present and former design directors at IDEO, the international design and innovation firm, use real-world examples to describe industrial designs that are sensorial, simple, enduring, playful, thoughtful, sustainable, and beautiful. You’ll learn how to approach, frame, and evaluate your designs as they extend beyond the screen and into the physical world. Sensorial: create experiences that fully engage our human senses Simple: design simple products that provide overall clarity in relation to their purpose Enduring: build products that wear well and live on as classics Playful: use playful design to go beyond functionality and create emotional connections Thoughtful: observe people’s struggles and anticipate their needs Sustainable: design products that reduce environmental impact Beautiful: elevate the experience of everyday products through beauty

Storytelling in Design

Anna Dahlström
Storytelling in Design Book PDF

Author : Anna Dahlström
Publisher : "O'Reilly Media, Inc."
Page : 385 pages
File Size : 45,9 Mb
Release : 2019-12-12
Category : Computers
ISBN : 9781491959374

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Storytelling in Design by Anna Dahlström Pdf

With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work

UX Strategy

Jaime Levy
UX Strategy Book PDF

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
Page : 312 pages
File Size : 52,6 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781449373016

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UX Strategy by Jaime Levy Pdf

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

100 Things Every Designer Needs to Know About People

Susan Weinschenk
100 Things Every Designer Needs to Know About People Book PDF

Author : Susan Weinschenk
Publisher : Pearson Education
Page : 436 pages
File Size : 53,6 Mb
Release : 2011-04-14
Category : Computers
ISBN : 9780132658607

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100 Things Every Designer Needs to Know About People by Susan Weinschenk Pdf

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

A Designer's Research Manual

Jennifer Visocky O'Grady,Ken O'Grady
A Designer s Research Manual Book PDF

Author : Jennifer Visocky O'Grady,Ken O'Grady
Publisher : Rockport Publishers
Page : 192 pages
File Size : 50,9 Mb
Release : 2009-02-01
Category : Design
ISBN : 9781616739386

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A Designer's Research Manual by Jennifer Visocky O'Grady,Ken O'Grady Pdf

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Solving Product Design Exercises

Artiom Dashinsky
Solving Product Design Exercises Book PDF

Author : Artiom Dashinsky
Publisher : Unknown
Page : 156 pages
File Size : 44,6 Mb
Release : 2018-02-07
Category : Electronic
ISBN : 1977000428

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Solving Product Design Exercises by Artiom Dashinsky Pdf

Practice your product design and UX skills. Prepare for your next job interview. Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM. Learn how to solve and present exercises like these, that top startups use to interview designers for product design and UI/UX roles. Today top companies are looking for business-minded designers who are not just focused on visuals. With this book you can practice this kind of mindset, prepare for job interview, learn how to interview other designers and find concepts for projects for your portfolio. What will you learn from this book: Prepare for the design interview -- prepare for the design exercise and learn more about how tech companies hire product designers. Improve your portfolio -- use product challenges to showcase in your porfolio instead of unsolicited visual redesigns. Step up your design career -- practice your product design skills to become a better designer and prepare for your next career move. Interview designers -- learn how to interview designers to evaluate their skills in the most efficient and scalable way. What's inside? A 7-step framework for solving product design exercises 30+ examples of exercises similar to exercises used by Google, Facebook, Amazon etc. 5 full solutions for product design exercises 5 short interviews with design leaders that worked at Apple, Google, Pinterest, IDEO etc.

Org Design for Design Orgs

Peter Merholz,Kristin Skinner
Org Design for Design Orgs Book PDF

Author : Peter Merholz,Kristin Skinner
Publisher : "O'Reilly Media, Inc."
Page : 198 pages
File Size : 47,6 Mb
Release : 2016-08-22
Category : Computers
ISBN : 9781491938355

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Org Design for Design Orgs by Peter Merholz,Kristin Skinner Pdf

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning. You’ll discover: Why design’s role has evolved in the digital age How to infuse design into every product and service experience The 12 qualities of effective design organizations How to structure your design team through a Centralized Partnership Design team roles and evolution The process of recruiting and hiring designers How to manage your design team and promote professional growth