Blogging To Drive Business

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Blogging to Drive Business

Author : Eric Butow,Rebecca Bollwitt
Publisher : Pearson Education
Page : 192 pages
File Size : 55,5 Mb
Release : 2010-01-07
Category : Computers
ISBN : 0768694973

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Blogging to Drive Business by Eric Butow,Rebecca Bollwitt Pdf

Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Blogging to Drive Business

Author : Eric Butow,Rebecca Bollwitt
Publisher : Que Publishing
Page : 401 pages
File Size : 44,8 Mb
Release : 2012-09-25
Category : Business & Economics
ISBN : 9780133103588

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Blogging to Drive Business by Eric Butow,Rebecca Bollwitt Pdf

BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Blogging To Drive Business

Author : Eric Butow
Publisher : Unknown
Page : 193 pages
File Size : 55,6 Mb
Release : 1900
Category : Electronic
ISBN : OCLC:1027145110

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Blogging To Drive Business by Eric Butow Pdf

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right cont.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 55,5 Mb
Release : 2019-08-06
Category : Business & Economics
ISBN : 9781119610144

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They Ask, You Answer by Marcus Sheridan Pdf

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

BLOGGING TO DRIVE BUSINESS

Author : BUTOW; BOLLWITT.,Eric Butow
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 2010
Category : Blogs
ISBN : 8131745198

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BLOGGING TO DRIVE BUSINESS by BUTOW; BOLLWITT.,Eric Butow Pdf

Corporate Blogging For Dummies

Author : Douglas Karr,Chantelle Flannery
Publisher : John Wiley & Sons
Page : 434 pages
File Size : 50,6 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 0470901470

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Corporate Blogging For Dummies by Douglas Karr,Chantelle Flannery Pdf

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Blogwild!

Author : Andy Wibbels
Publisher : Unknown
Page : 200 pages
File Size : 40,7 Mb
Release : 2006
Category : Blogs
ISBN : IND:30000102996398

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Blogwild! by Andy Wibbels Pdf

Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

Flip Your Blog, Flip Your Life: How to Make Money from Home

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 103 pages
File Size : 40,6 Mb
Release : 2024-03-28
Category : Computers
ISBN : 8210379456XXX

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Flip Your Blog, Flip Your Life: How to Make Money from Home by Shu Chen Hou Pdf

Are you tired of working long hours at a job that doesn't fulfill you? Do you dream of being your own boss and making a living doing something you love? If so, it's time to flip your blog and flip your life! Introducing "Flip Your Blog, Flip Your Life: How to Make Money from Home." This comprehensive guide will show you everything you need to know about starting a successful blog and monetizing it to make a sustainable income from home. With "Flip Your Blog, Flip Your Life," you'll learn how to choose a profitable niche, develop a content strategy that engages your audience, design a beautiful blog that stands out, and drive traffic to your site using proven techniques. You'll also discover different ways to monetize your blog, including advertising, sponsored content, digital products, physical products, services, membership sites, and more. Whether you're a seasoned blogger or just starting out, "Flip Your Blog, Flip Your Life" will help you take your blog to the next level and turn it into a profitable business. With step-by-step instructions and practical tips, you'll learn how to build a brand that resonates with your audience, create content that drives engagement, and monetize your blog in ways that align with your values. Don't settle for a life that doesn't fulfill you. Take control of your future and flip your blog to flip your life. Order "Flip Your Blog, Flip Your Life: How to Make Money from Home" today and start building the life you've always dreamed of.

Grow Your Lifestyle Blog Business

Author : Kerrie Legend
Publisher : Createspace Independent Publishing Platform
Page : 166 pages
File Size : 46,9 Mb
Release : 2017-06-26
Category : Blogs
ISBN : 1548556807

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Grow Your Lifestyle Blog Business by Kerrie Legend Pdf

Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grown their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Grow Your Blogging Business

Author : Kerrie Legend
Publisher : Createspace Independent Publishing Platform
Page : 162 pages
File Size : 42,9 Mb
Release : 2017-06-26
Category : Electronic
ISBN : 1548557862

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Grow Your Blogging Business by Kerrie Legend Pdf

Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Professional Blogging For Dummies

Author : Susan J. Getgood
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 40,7 Mb
Release : 2010-07-08
Category : Computers
ISBN : 9780470901502

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Professional Blogging For Dummies by Susan J. Getgood Pdf

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Corporate Blogging in India

Author : Rajeev Karwal,Preeti Chaturvedi
Publisher : SCB Distributors
Page : 200 pages
File Size : 51,8 Mb
Release : 2015-05-22
Category : Business & Economics
ISBN : 9788183282635

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Corporate Blogging in India by Rajeev Karwal,Preeti Chaturvedi Pdf

Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

Publish and Prosper

Author : DL Byron,Steve Broback
Publisher : Pearson Education
Page : 267 pages
File Size : 40,5 Mb
Release : 2006-06-01
Category : Computers
ISBN : 9780132704960

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Publish and Prosper by DL Byron,Steve Broback Pdf

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Proven Ways To Drive Traffic To Your Blog Or Your Website

Author : Noorani, Faizal,CIEL
Publisher : CIEL
Page : 34 pages
File Size : 52,7 Mb
Release : 2024-03-28
Category : Computers
ISBN : 8210379456XXX

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Proven Ways To Drive Traffic To Your Blog Or Your Website by Noorani, Faizal,CIEL Pdf

Now that you have launched your website or a blog you would now wonder how you would get people visit your content. If you want proven strategies for how to drive traffic to your blog or company website, then you’ve come to the right place. Because when it comes to learning how to drive traffic to your website, there are literally millions of articles out there on the internet stating they’re the absolute best—many of them written by people who claim to be expert marketers with a secret formula. Well, the fact is every one of them including myself experimented, tested, failed and learned. The purpose of this eBook isn’t to teach you step-by-step on how to drive traffic to your blog—but I will give you some types of strategies that could work well in driving traffic for your business. This isn’t a guaranteed roadmap to success, it’ll take a lot of experimentation and creativity to learn, adapt and apply.

Grow Your Content Writing Business: Learn Pinterest Strategy

Author : Kerrie Legend
Publisher : Createspace Independent Publishing Platform
Page : 166 pages
File Size : 48,5 Mb
Release : 2018-03-19
Category : Electronic
ISBN : 1986646629

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Grow Your Content Writing Business: Learn Pinterest Strategy by Kerrie Legend Pdf

Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.