Business Experiments With R

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Business Experiments with R

Author : B. D. McCullough
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 49,7 Mb
Release : 2021-02-24
Category : Mathematics
ISBN : 9781119689904

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Business Experiments with R by B. D. McCullough Pdf

BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Business Experiments with R

Author : B. D. McCullough
Publisher : John Wiley & Sons
Page : 388 pages
File Size : 52,9 Mb
Release : 2021-03-26
Category : Mathematics
ISBN : 9781119689881

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Business Experiments with R by B. D. McCullough Pdf

BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Design and Analysis of Experiments with R

Author : John Lawson
Publisher : CRC Press
Page : 629 pages
File Size : 52,9 Mb
Release : 2014-12-17
Category : Mathematics
ISBN : 9781498728485

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Design and Analysis of Experiments with R by John Lawson Pdf

Design and Analysis of Experiments with R presents a unified treatment of experimental designs and design concepts commonly used in practice. It connects the objectives of research to the type of experimental design required, describes the process of creating the design and collecting the data, shows how to perform the proper analysis of the data,

R for Marketing Research and Analytics

Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Page : 454 pages
File Size : 47,7 Mb
Release : 2015-03-09
Category : Business & Economics
ISBN : 9783319144368

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R for Marketing Research and Analytics by Chris Chapman,Elea McDonnell Feit Pdf

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Testing Business Ideas

Author : David J. Bland,Alexander Osterwalder
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 49,7 Mb
Release : 2019-11-12
Category : Business & Economics
ISBN : 9781119551447

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Testing Business Ideas by David J. Bland,Alexander Osterwalder Pdf

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Experimentation Works

Author : Stefan H. Thomke
Publisher : Harvard Business Press
Page : 252 pages
File Size : 52,5 Mb
Release : 2020-02-18
Category : Business & Economics
ISBN : 9781633697119

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Experimentation Works by Stefan H. Thomke Pdf

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

The Power of Experiments

Author : Michael Luca,Max H. Bazerman
Publisher : MIT Press
Page : 229 pages
File Size : 44,5 Mb
Release : 2021-03-02
Category : Business & Economics
ISBN : 9780262542272

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The Power of Experiments by Michael Luca,Max H. Bazerman Pdf

How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Digital Transformation Expert Diploma – (Master’s level) - City of London College of Economics - 6 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
Page : 600 pages
File Size : 55,9 Mb
Release : 2024-04-19
Category : Education
ISBN : 8210379456XXX

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Digital Transformation Expert Diploma – (Master’s level) - City of London College of Economics - 6 months - 100% online / self-paced by City of London College of Economics Pdf

Overview Digital Transformation is on everyone's lips and there's a huge demand for specialists. Content - Digital Transformation of Teams, Products, Services, Businesses and Ecosystems - The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value - Harness Customer Networks - Build Platforms, Not Just Products - Turn Data Into Assets - Innovate by Rapid Experimentation - Adapt Your Value Proposition - Mastering Disruptive Business Models - Self-Assessment: Are You Ready for Digital Transformation? - More Tools for Strategic Planning - And more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Business Research

Author : Donald R. Cooper
Publisher : SAGE Publications
Page : 433 pages
File Size : 47,5 Mb
Release : 2018-08-24
Category : Business & Economics
ISBN : 9781544307831

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Business Research by Donald R. Cooper Pdf

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.

Advancing into Analytics

Author : George Mount
Publisher : "O'Reilly Media, Inc."
Page : 262 pages
File Size : 53,9 Mb
Release : 2021-01-22
Category : Electronic
ISBN : 9781492094296

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Advancing into Analytics by George Mount Pdf

Data analytics may seem daunting, but if you're an experienced Excel user, you have a unique head start. With this hands-on guide, intermediate Excel users will gain a solid understanding of analytics and the data stack. By the time you complete this book, you'll be able to conduct exploratory data analysis and hypothesis testing using a programming language. Exploring and testing relationships are core to analytics. By using the tools and frameworks in this book, you'll be well positioned to continue learning more advanced data analysis techniques. Author George Mount, founder and CEO of Stringfest Analytics, demonstrates key statistical concepts with spreadsheets, then pivots your existing knowledge about data manipulation into R and Python programming. This practical book guides you through: Foundations of analytics in Excel: Use Excel to test relationships between variables and build compelling demonstrations of important concepts in statistics and analytics From Excel to R: Cleanly transfer what you've learned about working with data from Excel to R From Excel to Python: Learn how to pivot your Excel data chops into Python and conduct a complete data analysis

Design and Analysis of Experiments with R

Author : John Lawson
Publisher : Chapman and Hall/CRC
Page : 0 pages
File Size : 49,8 Mb
Release : 2014-12-17
Category : Mathematics
ISBN : 1439868131

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Design and Analysis of Experiments with R by John Lawson Pdf

Design and Analysis of Experiments with R presents a unified treatment of experimental designs and design concepts commonly used in practice. It connects the objectives of research to the type of experimental design required, describes the process of creating the design and collecting the data, shows how to perform the proper analysis of the data, and illustrates the interpretation of results. Drawing on his many years of working in the pharmaceutical, agricultural, industrial chemicals, and machinery industries, the author teaches students how to: Make an appropriate design choice based on the objectives of a research project Create a design and perform an experiment Interpret the results of computer data analysis The book emphasizes the connection among the experimental units, the way treatments are randomized to experimental units, and the proper error term for data analysis. R code is used to create and analyze all the example experiments. The code examples from the text are available for download on the author’s website, enabling students to duplicate all the designs and data analysis. Intended for a one-semester or two-quarter course on experimental design, this text covers classical ideas in experimental design as well as the latest research topics. It gives students practical guidance on using R to analyze experimental data.

Trustworthy Online Controlled Experiments

Author : Ron Kohavi,Diane Tang,Ya Xu
Publisher : Cambridge University Press
Page : 291 pages
File Size : 45,6 Mb
Release : 2020-04-02
Category : Business & Economics
ISBN : 9781108724265

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Trustworthy Online Controlled Experiments by Ron Kohavi,Diane Tang,Ya Xu Pdf

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Entrepreneurship

Author : Heidi M. Neck,Christopher P. Neck,Emma L. Murray
Publisher : SAGE Publications
Page : 561 pages
File Size : 53,7 Mb
Release : 2016-11-30
Category : Business & Economics
ISBN : 9781483383514

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Entrepreneurship by Heidi M. Neck,Christopher P. Neck,Emma L. Murray Pdf

From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.

Statistics for Experimenters

Author : George E. P. Box,William G. Hunter,J. Stuart Hunter
Publisher : Wiley-Interscience
Page : 0 pages
File Size : 45,5 Mb
Release : 1978-07-06
Category : Science
ISBN : 0471093157

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Statistics for Experimenters by George E. P. Box,William G. Hunter,J. Stuart Hunter Pdf

Introduces the philosophy of experimentation and the part that statistics play in experimentation. Emphasizes the need to develop a capability for ``statistical thinking'' by using examples drawn from actual case studies.

Experimentation in Software Engineering

Author : Claes Wohlin,Per Runeson,Martin Höst,Magnus C. Ohlsson,Björn Regnell,Anders Wesslén
Publisher : Springer Science & Business Media
Page : 236 pages
File Size : 52,9 Mb
Release : 2012-06-16
Category : Computers
ISBN : 9783642290442

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Experimentation in Software Engineering by Claes Wohlin,Per Runeson,Martin Höst,Magnus C. Ohlsson,Björn Regnell,Anders Wesslén Pdf

Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools. The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors’ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a “cookbook” when evaluating new methods or techniques before implementing them in their organization.