Design For Story

Author : Noah Nehlich
Publisher : Unknown
Page : 224 pages
File Size : 51,8 Mb
Release : 2021-02-18
Category : Electronic
ISBN : 9798633536492

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Design For Story by Noah Nehlich Pdf

Learn how the masters leverage story to sell more on every project. In Design for Story: Create Immersive Outdoor Living Experiences, entrepreneur and innovator Noah Nehlich reveals how to combine cutting-edge technology with classic storytelling techniques to create compelling immersive experiences. Practical and easy-to-follow, Design for Story investigates the challenges of well-known landmarks, landscapes, masterpieces, and inventions to offer unexpected tips to designers striving to create the most memorable designs. In this book, you'll learn: How to fuse your client's story with your design to create an emotional connection How inspiring your client motivates them to want to work with you How to move past sales speech and tell a story that makes your design memorable Practical tips on how to deal with indecisive clients With Design for Story, discover how to communicate effectively with your client and persuade them to choose your design plan.

Author : Rance Greene
Publisher : American Society for Training and Development
Page : 274 pages
File Size : 50,7 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781950496600

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Instructional Story Design by Rance Greene Pdf

Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.

Author : Denise Withers
Publisher : Nlab
Page : 216 pages
File Size : 54,6 Mb
Release : 2017-12-29
Category : Electronic
ISBN : 1775055906

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Story Design by Denise Withers Pdf

Need a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.

Author : Elizabeth Wilhide
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 2016
Category : Industrial design
ISBN : 0500292280

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Design by Elizabeth Wilhide Pdf

Design: The Whole Story takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day. Organized chronologically, it locates design within its technological, cultural, economic, aesthetic and theoretical contexts. From the high-minded moralists of the 19th century to the radical thinkers of modernism - and from the emergence of showmen such as Raymond Loewy in the 1930s to today's superstars such as Philippe Starck - the book provides in-depth coverage of a subject that touches all our lives. Iconic works that mark significant steps forward or that characterize a particular era or approach - such as Marcel Breuer's Wassily chair of 1925, Eliot Noyes' corporate identity work for IBM in the 1950s and Matthew Carter's Verdana typeface, designed to be read on screen - are analysed in detail, while the text sets out the framework of ideas, intent and technology within which differing approaches to design have evolved. From the cars we drive and the products we buy to the graphics that surround us, we are all consumers of design. Design: The Whole Story provides all the information needed to decode the material world.

Author : Sol Stein
Publisher : St. Martin's Press
Page : 320 pages
File Size : 45,9 Mb
Release : 2014-02-11
Category : Language Arts & Disciplines
ISBN : 9781466864993

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Stein On Writing by Sol Stein Pdf

Your future as a writer is in your hands. Whether you are a newcomer or an accomplished professional, a novelist, story writer, or a writer of nonfiction, you will find this book a wealth of immediately useful guidance not available anywhere else. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of useable solutions-- how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place." You will find one of the great unspoken secrets of craftsmanship in Chapter 5, called "Markers: The Key to Swift Characterization." In Chapter 7, Stein reveals for he first time in print the wonderful system for creating instant conflict developed in the Playwrights Group of the Actors Studio, of which he was a founder. In "Secrets of Good Dialogue," the premier teacher of dialogue gives you the instantly useable techniques that not only make verbal exchanges exciting but that move the story forward immediately. You won't need to struggle with flashbacks or background material after you've read Chapter 14, which shows you how to bring background into the foreground. Writers of both fiction and nonfiction will relish the amphetamines for speeding up pace, and the many ways to liposuction flab, as well as how to tap originality and recognize what successful titles have in common. You'll discover literary values that enhance writing, providing depth and resonance. You'll bless the day you read Chapters 32 and 33 and discover why revising by starting at page one can be a serious mistake, and how to revise without growing cold on your manuscript. In the pages of this book, nonfiction writers will find a passport to the new revolution in journalism and a guide to using the techniques of fiction to enhance nonfiction. Fresh, useful, informative, and fun to read and reread, Stein on Writing is a book you will mark up, dog-ear, and cherish.

Author : A. Eugene Kohn,Clifford Pearson
Publisher : RosettaBooks
Page : 398 pages
File Size : 47,8 Mb
Release : 2019-10-08
Category : Architecture
ISBN : 9780795352652

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The World by Design by A. Eugene Kohn,Clifford Pearson Pdf

Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies

Author : Philip Long,Joanna Norman
Publisher : National Geographic Books
Page : 0 pages
File Size : 52,9 Mb
Release : 2018-09-11
Category : Design
ISBN : 9780500480335

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Scottish Design by Philip Long,Joanna Norman Pdf

The first major history of Scottish design published to coincide with the opening of the V&A Museum of Design, Dundee, in 2018 Prompted by the opening of the V&A Museum of Design, Dundee, this is the first major survey of Scottish design history from 1500 to present day. This inspiring and hugely varied volume explores, chronologically, over 60 themes, from early manuscripts and vernacular furniture to urban planning, textile design, the emergence of videogame development in Dundee, and Scotland’s role as a world leader in renewable technology development. Figures such as architect Robert Adam, engineer Thomas Telford, artist Eduardo Paolozzi, fashion designer Holly Fulton, designer Christopher Dresser, and designer and architect Charles Rennie Mackintosh are testament to Scotland’s role as a major player in design. Scottish designers continue to have a profound and creative influence on design history. Throughout the modern age, their highly original and pioneering designs have showcased Scotland’s significance on the international stage.

Author : Michael Bierut
Publisher : Chronicle Books
Page : 272 pages
File Size : 50,9 Mb
Release : 2012-03-20
Category : Architecture
ISBN : 9781616890711

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Seventy-nine Short Essays on Design by Michael Bierut Pdf

Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

Author : Brad Hokanson,Gregory Clinton,Karen Kaminski
Publisher : Springer
Page : 302 pages
File Size : 54,6 Mb
Release : 2017-12-09
Category : Education
ISBN : 9783319699141

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Educational Technology and Narrative by Brad Hokanson,Gregory Clinton,Karen Kaminski Pdf

This volume is the result of a 2016 research symposium sponsored by the Association for Educational Communications and Technology (AECT) focused on the growing theoretical areas of integrating story and narrative into educational design. Narrative, or storytelling, is often used as a means for understanding, conveying, and remembering the events of our lives. Our lives become a series of stories as we use narrative to structure our thinking; stories that teach, train, socialize, and create value. The contributions in this volume examine stories and narrative in instructional design and offer a diverse exploration of instructional design and learning environments. Among the topics discussed: The narrative imperative: creating a story telling culture in the classroom. Narrative qualities of design argumentation. Scenario-based workplace training as storytelling. Designing for adult learners' metacognitive development & narrative identity. Using activity theory in designing science inquiry games . Changing the narrative of school: toward a neurocognitive redefinition of learning. Educational Technology and Narrative is an invaluable resource offering application-ready ideas to students of instructional design, instructional design practitioners, and teachers seeking to utilize theories of story and narrative to the ways that they convey and express ideas of instructional design and educational technology.

Author : Klaus Sommer Paulsen
Publisher : Routledge
Page : 286 pages
File Size : 53,5 Mb
Release : 2021-07-06
Category : Performing Arts
ISBN : 9781000403800

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Integrated Storytelling by Design by Klaus Sommer Paulsen Pdf

This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Author : Erika Dreifus
Publisher : Last Light Studio
Page : 162 pages
File Size : 52,7 Mb
Release : 2011
Category : Holocaust, Jewish (1939-1945)
ISBN : 0982708424

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Quiet Americans by Erika Dreifus Pdf

A high-ranking Nazi's wife and a Jewish doctor in prewar Berlin. A Jewish immigrant soldier and the German POWs he is assigned to supervise. A refugee returning to Europe for the first time and the massacre of Israeli athletes at the 1972 Munich Olympics. A son of survivors and technology's potential to reveal long-held family secrets. These are some of the characters and conflicts that emerge in QUIET AMERICANS, in stories that reframe familiar questions about what is right and wrong, remembered and repressed, resolved and unending.

Author : Josh Bivens
Publisher : Cornell University Press
Page : 120 pages
File Size : 43,5 Mb
Release : 2011-02-15
Category : Business & Economics
ISBN : 0801461138

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Failure by Design by Josh Bivens Pdf

In Failure by Design, the Economic Policy Institute’s Josh Bivens takes a step back from the acclaimed State of Working America series, building on its wealth of data to relate a compelling narrative of the U.S. economy’s struggle to emerge from the Great Recession of 2008. Bivens explains the causes and impact on working Americans of the most catastrophic economic policy failure since the 1920s. As outlined clearly here, economic growth since the late 1970s has been slow and inequitably distributed, largely as a result of poor policy choices. These choices only got worse in the 2000s, leading to an anemic economic expansion. What growth we did see in the economy was fueled by staggering increases in private-sector debt and a housing bubble that artificially inflated wealth by trillions of dollars. As had been predicted, the bursting of the housing bubble had disastrous consequences for the broader economy, spurring a financial crisis and a rise in joblessness that dwarfed those resulting from any recession since the Great Depression. The fallout from the Great Recession makes it near certain that there will be yet another lost decade of income growth for typical families, whose incomes had not been boosted by the previous decade’s sluggish and localized economic expansion. In its broad narrative of how the economy has failed to deliver for most Americans over much of the past three decades, Failure by Design also offers compelling graphic evidence on jobs, incomes, wages, and other measures of economic well-being most relevant to low- and middle-income workers. Josh Bivens tracks these trends carefully, giving a lesson in economic history that is readable yet rigorous in its analysis. Intended as both a stand-alone volume and a companion to the new State of Working America website that presents all of the data underlying this cogent analysis, Failure by Design will become required reading as a road map to the economic problems that confront working Americans.

Author : Doreen Becker
Publisher : William Andrew
Page : 284 pages
File Size : 44,5 Mb
Release : 2016-05-13
Category : Technology & Engineering
ISBN : 9780323394062

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Color Trends and Selection for Product Design by Doreen Becker Pdf

Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions Helps readers stay ahead of the competition with discussions of important regulations and trends in ‘green’ colors and product design

Author : Whitney Quesenbery,Kevin Brooks
Publisher : Unknown
Page : 297 pages
File Size : 44,9 Mb
Release : 2010-01-01
Category : LANGUAGE ARTS & DISCIPLINES
ISBN : 1933820470

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Storytelling for User Experience by Whitney Quesenbery,Kevin Brooks Pdf

"We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice"--Provided by publisher.

Author : Anonim
Publisher : Unknown
Page : 240 pages
File Size : 51,6 Mb
Release : 2016
Category : Electronic
ISBN : 0500981566

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The Art of Impossible by Anonim Pdf