Escaping The Build Trap

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Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
Page : 200 pages
File Size : 44,6 Mb
Release : 2018-11-01
Category : Business & Economics
ISBN : 9781491973769

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Escaping the Build Trap by Melissa Perri Pdf

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 435 pages
File Size : 55,6 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 9781119691259

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EMPOWERED by Marty Cagan Pdf

"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 41,6 Mb
Release : 2015-05-21
Category : Business & Economics
ISBN : 9781118961025

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The Lean Product Playbook by Dan Olsen Pdf

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Escape the Improvement Trap

Author : Michael Bremer,Brian McKibben
Publisher : CRC Press
Page : 600 pages
File Size : 55,6 Mb
Release : 2010-09-24
Category : Business & Economics
ISBN : 9781439883655

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Escape the Improvement Trap by Michael Bremer,Brian McKibben Pdf

Written by two experts who have dedicated their careers to quality improvement, Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes separates itself from other improvement books by looking at why most companies rarely achieve anything more than an average level of improvement maturity. They identify five critical ingredients required for successful improvement: 1. A meaningful business value proposition and strategy that drives key improvement actions 2. An engaging environment where people can do their best work 3. A focus on meaningful metrics while avoiding irrelevant details 4. Process improvement efforts that maximize cross-functional process performance and foster deeper process understanding, innovation, and execution of best work practices 5. An executive mindset that focuses on customer value, people development, process performance, and business improvement outcomes, not solely on savings The authors consider a variety of situations at Independence Enterprise, a fictional company, based on their own very real experiences. They elaborate on the principles that should come into play, look at what Independence Enterprise is doing right and wrong, and suggest deployment actions to help you apply the principles to your own organization.

Build What Matters

Author : Ben Foster,Rajesh Nerlikar
Publisher : Lioncrest Publishing
Page : 296 pages
File Size : 54,6 Mb
Release : 2020-08-28
Category : Electronic
ISBN : 1544516185

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Build What Matters by Ben Foster,Rajesh Nerlikar Pdf

Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Product Management in Practice

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
Page : 188 pages
File Size : 44,6 Mb
Release : 2017-11-08
Category : Business & Economics
ISBN : 9781491982242

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Product Management in Practice by Matt LeMay Pdf

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 47,5 Mb
Release : 2017-11-17
Category : Business & Economics
ISBN : 9781119387541

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INSPIRED by Marty Cagan Pdf

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Product Leadership

Author : Richard Banfield,Martin Eriksson,Nate Walkingshaw
Publisher : "O'Reilly Media, Inc."
Page : 248 pages
File Size : 42,9 Mb
Release : 2017-05-12
Category : BUSINESS & ECONOMICS
ISBN : 9781491960578

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Product Leadership by Richard Banfield,Martin Eriksson,Nate Walkingshaw Pdf

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders

Continuous Discovery Habits

Author : Teresa Torres
Publisher : Product Talk LLC
Page : 201 pages
File Size : 51,6 Mb
Release : 2021-05-19
Category : Design
ISBN : 9781736633311

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Continuous Discovery Habits by Teresa Torres Pdf

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

The Product-Led Organization

Author : Todd Olson
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 53,7 Mb
Release : 2020-08-21
Category : Business & Economics
ISBN : 9781119660910

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The Product-Led Organization by Todd Olson Pdf

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

Product Roadmaps Relaunched

Author : C. Todd Lombardo,Bruce McCarthy,Evan Ryan,Michael Connors
Publisher : "O'Reilly Media, Inc."
Page : 272 pages
File Size : 53,6 Mb
Release : 2017-10-25
Category : Electronic
ISBN : 9781491971673

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Product Roadmaps Relaunched by C. Todd Lombardo,Bruce McCarthy,Evan Ryan,Michael Connors Pdf

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful. Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: Articulate an inspiring vision and goals for your product Prioritize ruthlessly and scientifically Protect against pursuing seemingly good ideas without evaluation and prioritization Ensure alignment with stakeholders Inspire loyalty and over­-delivery from your team Get your sales team working with you instead of against you Bring a user­ and buyer-­centric approach to planning and decision-making Anticipate opportunities and stay ahead of the game Publish a comprehensive roadmap without over­committing

Shift

Author : M. Kathryn Brohman,Eileen Brown,Jim McSheffrey
Publisher : University of Toronto Press
Page : 183 pages
File Size : 40,8 Mb
Release : 2019-08-22
Category : Business & Economics
ISBN : 9781487518752

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Shift by M. Kathryn Brohman,Eileen Brown,Jim McSheffrey Pdf

Organizations all too often create impressive strategies but fail at implementing them. Based on research with over 750 organizations, Shift conceptualizes execution with energy management in mind to offer discrete capabilitie that will help leaders "shift" into more sustainable and dynamic execution practices. With the importance of orchestrating balance between stability and flexibility at the core, Shift is written in four parts - identifying execution barriers, filling gaps, removing distractions, and differentiating execution leaders that are capable of driving improvement. Most novel is the introduction of a performance indicator, called the Cost of Execution (COx), that quantifies execution capabilities and challenges. Shift includes real case studies and describes a comprehensive approach that will help organizations satisfy the business demands of today and adapt to embrace the challenges of tomorrow.

The Influential Product Manager

Author : Ken Sandy
Publisher : Berrett-Koehler Publishers
Page : 385 pages
File Size : 52,7 Mb
Release : 2020-01-14
Category : Business & Economics
ISBN : 9781523087471

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The Influential Product Manager by Ken Sandy Pdf

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!

The Global Debt Trap

Author : Claus Vogt,Roland Leuschel,Martin D. Weiss
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 48,9 Mb
Release : 2010-11-23
Category : Business & Economics
ISBN : 9781118010914

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The Global Debt Trap by Claus Vogt,Roland Leuschel,Martin D. Weiss Pdf

German bestseller about the best ways to protect oneself financially from the threats posed by government?s interference in the economy After the bursting of the real estate bubble, the U.S. pushed a monetary and fiscal policy that is, at best, blatantly wrong and, at worst, carries enormous financial risk. And because Washington knows this, America?s greatest weapon?its propaganda machine?has been called into service, diverting attention away from the fact that it was and continues to be government interference in the market economy that?s lead us to where we are now, namely at the end of one financial calamity and the beginning of yet another. A plea for the market economy, The Global Debt Trap: How to Escape the Danger and Build a Fortune details the cause of our current economic crisis and argues that political mismanagement endangers finances, health and, in extreme cases, democracy itself. ? Advocates the freedom of the individual and the capitalist economic system derived from it ? Foreword by Martin Weiss, bestselling author of The Ultimate Depression Survival Guide, by Wiley ? Other titles by Leuschel and Vogt: The Greenspan Dossier Every crisis offers opportunities for those who have prepared. The Global Debt Trap: How to Escape the Danger and Build a Fortune shows how to prepare for the aftermath of years of government interference in the market economy.

My Year Without Matches

Author : Claire Dunn
Publisher : Black Inc.
Page : 288 pages
File Size : 50,9 Mb
Release : 2014-05-28
Category : Self-Help
ISBN : 9781922231543

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My Year Without Matches by Claire Dunn Pdf

In the tradition of Wild and Tracks, one woman's story of how she left the city and found her soul. Disillusioned and burnt out by her job, Claire Dunn quits a comfortable life to spend a year off the grid in a wilderness survival program. Her new forest home swings between ally and enemy as reality – and the rain – sets in. Claire's adventure unfolds over four seasons and in the essential order of survival: shelter, water, fire and food. She arrives in summer, buoyant with idealism, and is initially confronted with physical challenges: building a shelter, escaping the vicious insects and making fire without matches. By winter, however, her emotional landscape has become the toughest terrain of all. Can she connect with her inner spirit to guide her journey onwards? Brimming with earthy charm and hard-won wisdom, My Year Without Matches is one woman's quest for belonging, to the land and to herself. When Claire finally cracks life in the bush wide open, she discovers a wild heart to warm the coldest night. ‘A brave and adventurous book ... Claire's writing is full of life and profound surprises.’ —Anne Deveson ‘An entertaining look at how Dunn survived for four seasons in a 'hundred acres of baking scrubland’ —Sun Herald ‘With earthy, expressive honesty she shares her struggles [and] the swooping highs of crafting life out of a block of unforgiving scrub... by sharing such an intimate journey, Claire has given us all a gift.’ —WellBeing Magazine