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Essential McLuhan by Eric McLuhan,Frank Zingrone Pdf
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.
The Lost Tetrads of Marshall McLuhan by Marshall McLuhan,Eric McLuhan Pdf
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
The Essential Marshall Mcluhan by Marshall McLuhan Pdf
Marshall McLuhan discusses the information age and its implications, making stunningly accurate revelations about the 20th and 21st centuries. Tracing the descent of technological culture from the phonetic alphabet and resulting "lineal" thought that gave birth to Western civilization, McLuhan explores the contemporary transition from lineality to simultaneity, from text to image, from sequence to spontaneity, and from left to right hemisphere. Topics include:- the environment itself becoming information- the effects of products being written into their design- from 'jobs' to 'roles' in an electronic society- myth as a coping strategy of information overloadand more.
Technopolis has no end in view other than bigger, faster, newer, and more. While giving us many material benefits--at least in the short run--in its wake are spiritual loss, alienation, and devastation. These essays not only evaluate Technopolis, but also seek wisdom to cope with our new human-made environments. Positively stated, they offer suggestions on how to bring us back into balance. Some of our best wisdom in analyzing Technopolis can be found in the voices of the Christian humanists. Unlike Enlightenment humanism, which tends to be human-centered, Christian humanism is concerned with the role of humankind within God's created order. G. K. Chesterton, T. S. Eliot, J. R. R. Tolkien, and C. S. Lewis represent this tradition. They, and others like them, understood that technological progress with no clear telos obscures what Eliot called "the permanent things." Surviving Technopolis means restoring the things closest to us--those old identity-forming institutions of home, church, and community.
Author : Bryan D. Palmer Publisher : University of Toronto Press Page : 649 pages File Size : 52,8 Mb Release : 2009-01-01 Category : History ISBN : 9780802099549
Focusing on the major movements and personalities of the time, as well as the lasting influence of the period, Canada's 1960s examines the legacy of this rebellious decade's impact on contemporary notions of Canadian identity.
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Liberal Education, Civic Education, and the Canadian Regime by D. W. Livingstone Pdf
Shortly after Canadian confederation, Thomas D'Arcy McGee proclaimed that education was "an essential condition of our political independence" and that its role was to form citizens for the new regime. Comparing this idea of education for citizenship, or civic education, to the modern goals of education, Liberal Education, Civic Education, and the Canadian Regime explores the founders' principles, their sources, and the challenges that threaten their vision for Canada. The collection's first essays analyze the political thought of early Canadians such as Brown, McGee, Ryerson, and Bourinot, while later chapters examine enduring principles of liberal democracy derived from Aristotle, de Tocqueville, and Hobbes. The final chapters bring the discussion forward to such topics as the decline of Canadian Catholic liberal arts colleges and the emerging role of our Supreme Court as a self-appointed "moral tutor." Moreover, as it deals with the changing roles of universities in contemporary Canada, Liberal Education, Civic Education, and the Canadian Regime engages current debates about the value and place of a traditional liberal education and the consequences of turning our back on the concepts that inspired our founding leaders. Considering whether Canada’s early documents and traditions can revive past debates and shed light on contemporary issues, this highly original collection presents education as an essential condition of our independence and asks whether current educational principles are threatening Canadians’ capacity for self-government.
Technology and animals often serve as the boundaries by which we define the human. In this issue contributors explore these categories as necessary supplements or as porous membranes which disturb the scaffolding of how the human is constructed. A lingering question throughout is whether we have ever been human or if such a category is a non-localizable ideal or perhaps a misnomer. In this collection of essays, internationally known theorists muddle the categorical boundaries such that animals and technologies become necessary components rather than limits for what it means to be human. They examine a range of subjects, including apophatic animality, critical media objects-to-think-with, biosemiotic insect resonances, the monstrous and horrific which dislodges our cultural animals, and the problem of thinking of animality as stupidity. Novels, films, digital objects, scientific laboratories, philosophical texts, animals on the road and in the fields serve as sites for inquiry. The result of these investigations is the spectral possibility that we are not the humans we make ourselves out to be. This book was originally published as a special issue of Angelaki.
The Beatles and McLuhan: Understanding the Electric Age examines how the incorporation of electric technology in The Beatles' art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature and effects of electric technology and The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years; and collates these data to offer stunning conclusions about The Beatles' creative process in the recording studio and its cultural implications.
Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studies, arguing that the new era requires an upgraded discipline: a media studies 2.0. The book traces the history of mass-media and computing, exploring their merger at the end of the twenty-century and the material, ecological, cultural and personal elements of this digital transformation. It considers the history of media and communication studies, arguing that the academic discipline was a product of the analogue, broadcast-era, emerging in the early twentieth century as a response to the success of newspapers, radio and cinema and reflecting that era back in its organisation, themes and concepts. Digitalisation, however, takes us beyond this analogue era (media studies 1.0) into a new, post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication, as well as those specifically studying new and digital media.
Author : Elena Lamberti Publisher : University of Toronto Press Page : 345 pages File Size : 51,7 Mb Release : 2012-01-01 Category : History ISBN : 9781442640139
One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
