Essentials Of Corporate Communication

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Essentials of Corporate Communication

Author : Cees B.M. Van Riel,Charles J. Fombrun
Publisher : Routledge
Page : 325 pages
File Size : 44,9 Mb
Release : 2007-08-07
Category : Business & Economics
ISBN : 9781134335053

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Essentials of Corporate Communication by Cees B.M. Van Riel,Charles J. Fombrun Pdf

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Essentials of Corporate Communication

Author : C. B. M. van Riel,Charles J. Fombrun
Publisher : Psychology Press
Page : 306 pages
File Size : 52,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 041532825X

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Essentials of Corporate Communication by C. B. M. van Riel,Charles J. Fombrun Pdf

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
Page : 297 pages
File Size : 51,5 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 9781446209400

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Corporate Communication by Joep Cornelissen Pdf

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Reputation Management

Author : John Doorley,Helio Fred Garcia
Publisher : Routledge
Page : 457 pages
File Size : 41,5 Mb
Release : 2011-04-06
Category : Business & Economics
ISBN : 9781135966027

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Reputation Management by John Doorley,Helio Fred Garcia Pdf

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 206 pages
File Size : 45,9 Mb
Release : 2021-02-19
Category : Business & Economics
ISBN : 9781800712669

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Strategic Corporate Communication in the Digital Age by Mark Anthony Camilleri Pdf

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Corporate Communication

Author : Paul A Argenti
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 49,7 Mb
Release : 2012-09-04
Category : Business & Economics
ISBN : 0073403172

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Corporate Communication by Paul A Argenti Pdf

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Essentials of Business Communication

Author : Mary Ellen Guffey,Dana Loewy,Richard Almonte
Publisher : Unknown
Page : 448 pages
File Size : 55,7 Mb
Release : 2018-01-22
Category : Electronic
ISBN : 017672124X

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Essentials of Business Communication by Mary Ellen Guffey,Dana Loewy,Richard Almonte Pdf

With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication!

The Alignment Factor

Author : Cees B.M. Van Riel
Publisher : Routledge
Page : 293 pages
File Size : 44,7 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9781136445460

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The Alignment Factor by Cees B.M. Van Riel Pdf

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

Essentials of Business Communication

Author : Mary Ellen Guffey
Publisher : South Western Educational Publishing
Page : 0 pages
File Size : 49,8 Mb
Release : 2004
Category : Business communication
ISBN : 0324233647

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Essentials of Business Communication by Mary Ellen Guffey Pdf

This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Harvard Business Essentials

Author : Harvard Business Review Harvard Business Review
Publisher : Harvard Business Press
Page : 175 pages
File Size : 53,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 9781591391135

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Harvard Business Essentials by Harvard Business Review Harvard Business Review Pdf

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: Understanding the optimal "medium" to present information Learning the best timing to deliver a message Delivering an effective presentation Drafting proposals Writing effective e-mails Improving self-editing skills Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Mary Munter Professor Mary Munter has taught management communication for over twenty-five years, for seven years at the Stanford Graduate School of Business and since 1983 at the Tuck School of Business at Dartmouth. Professor Munter is considered one of the leaders in the management communication field. Among her publications isGuide to Managerial Communication-recently published in its sixth edition and named "one of the five best business books" by the Wall Street Journal. She has also published many other articles and books and consulted with over ninety corporate and not-for-profit clients. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Digital Strategies for Powerful Corporate Communications

Author : Paul A. Argenti,Courtney M. Barnes
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 44,6 Mb
Release : 2009-04-19
Category : Business & Economics
ISBN : 9780071606035

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Digital Strategies for Powerful Corporate Communications by Paul A. Argenti,Courtney M. Barnes Pdf

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Corporate Communication

Author : Jaishri Jethwaney
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 46,6 Mb
Release : 2019-01-17
Category : Language Arts & Disciplines
ISBN : 9352806875

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Corporate Communication by Jaishri Jethwaney Pdf

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: · Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others · Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. · New global and Indian case studies with points for discussion and analytical inputs

The Handbook of Communication and Corporate Reputation

Author : Craig E. Carroll
Publisher : John Wiley & Sons
Page : 656 pages
File Size : 43,7 Mb
Release : 2015-06-22
Category : Social Science
ISBN : 9781119061236

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The Handbook of Communication and Corporate Reputation by Craig E. Carroll Pdf

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Essentials of Marketing

Author : Paul Baines,Chris Fill,Kelly Page
Publisher : Oxford University Press
Page : 438 pages
File Size : 40,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780199646500

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Essentials of Marketing by Paul Baines,Chris Fill,Kelly Page Pdf

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Corporate Communication

Author : Michael B. Goodman,Peter B. Hirsch
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 44,8 Mb
Release : 2014
Category : Communication in management
ISBN : 1433119269

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Corporate Communication by Michael B. Goodman,Peter B. Hirsch Pdf

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.