Fundraising Principles And Practice

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Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 752 pages
File Size : 54,9 Mb
Release : 2017-02-06
Category : Business & Economics
ISBN : 9781119196501

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 757 pages
File Size : 46,6 Mb
Release : 2017-03-06
Category : Business & Economics
ISBN : 9781119196495

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Fundraising Principles and Practice

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 688 pages
File Size : 55,8 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780470450390

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Fundraising

Author : Michael J. Worth
Publisher : SAGE Publications
Page : 642 pages
File Size : 55,5 Mb
Release : 2015-07-21
Category : Political Science
ISBN : 9781483393599

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Fundraising by Michael J. Worth Pdf

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.

Fundraising Management

Author : Elaine Jay,Adrian Sargeant
Publisher : Routledge
Page : 364 pages
File Size : 44,5 Mb
Release : 2004-07-31
Category : Business & Economics
ISBN : 9781134372447

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Fundraising Management by Elaine Jay,Adrian Sargeant Pdf

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Principles of Fundraising: Theory and Practice

Author : Wesley E. Lindahl
Publisher : Jones & Bartlett Publishers
Page : 311 pages
File Size : 42,9 Mb
Release : 2011-10-10
Category : Business & Economics
ISBN : 9781449672683

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Principles of Fundraising: Theory and Practice by Wesley E. Lindahl Pdf

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.

Fundraising Principles for Faculty and Academic Leaders

Author : Aaron Conley,Genevieve G. Shaker
Publisher : Springer Nature
Page : 250 pages
File Size : 41,5 Mb
Release : 2021-03-17
Category : Education
ISBN : 9783030664299

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Fundraising Principles for Faculty and Academic Leaders by Aaron Conley,Genevieve G. Shaker Pdf

This book includes evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. The book provides historical and contemporary perspectives on core concepts and data, research revealing donors’ giving motivations, engagement strategies and tactics for academic units, and guidance on management challenges including strategic plans, campaigns, and measuring performance. The authors include case studies in each section as examples of successful fundraising and volunteer-driven initiatives. The final section, contributed by Dean David D. Perlmutter, reinforces the book’s many practical and theoretical approaches to the fundamental responsibilities academic leaders face in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and written by scholars who were successful higher education fundraisers.

Becoming a Fundraiser

Author : Victoria Steele,Stephen D. Elder
Publisher : American Library Association
Page : 151 pages
File Size : 41,7 Mb
Release : 2000
Category : Capital investments
ISBN : 9780838907832

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Becoming a Fundraiser by Victoria Steele,Stephen D. Elder Pdf

Written by a librarian who has also been a professional fundraiser and by a library fundraiser who is also a public relations professional, this revised and updated book offers an original perspective on the neglected subject of raising money for libraries.

Nonprofit Management: Principles and Practice

Author : Michael J. Worth
Publisher : SAGE
Page : 481 pages
File Size : 45,7 Mb
Release : 2014
Category : Business & Economics
ISBN : 9781452243092

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Nonprofit Management: Principles and Practice by Michael J. Worth Pdf

The second edition examines the effects on the non-profit sectormof the economic recession and recent changes in law, and provides new data and cases.

Achieving Excellence in Fundraising

Author : Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame
Publisher : John Wiley & Sons
Page : 610 pages
File Size : 45,5 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781118853825

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Achieving Excellence in Fundraising by Eugene R. Tempel,Timothy L. Seiler,Dwight F. Burlingame Pdf

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

Donor-centered Fundraising

Author : Penelope Burk
Publisher : Hamilton, ON : Burk & Associates
Page : 244 pages
File Size : 53,5 Mb
Release : 2003
Category : Fund raising
ISBN : UOM:39076002717440

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Donor-centered Fundraising by Penelope Burk Pdf

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

Nonprofit Management

Author : Michael J. Worth
Publisher : CQ Press
Page : 0 pages
File Size : 49,7 Mb
Release : 2018-10-01
Category : Political Science
ISBN : 1506396860

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Nonprofit Management by Michael J. Worth Pdf

Michael J. Worth’s student-friendly best-seller, Nonprofit Management: Principles and Practice, Fifth Edition, provides a broad, insightful overview of key topics affecting governance and management of nonprofit organizations. Worth covers the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, earned income strategies, financial management, nonprofit lobbying and advocacy, managing international and global organizations, and social entrepreneurship. Written specifically for students, this applied text balances research, theory, and practitioner literature with current cases, timely examples, and the most recent data available. New to the Fifth Edition New cases related to accountability and governance highlight new approaches to recent controversies and risks to nonprofits. Cases include the Wounded Warriors Project, Sweet Briar College, 4-H, Housing First, the Chan-Zuckerberg Initiative, the National Audubon Society, and an expanded study of governance issues at the Hershey Trust. Expanded discussions of risk management offer new insights on developing strategy, building capacity, and managing risk. New social networks and social media content provides students with practical strategies for using social media when fundraising and marketing. A new comprehensive case on the Girl Scouts of the USA recounts reforms undertaken by this iconic organization and current challenges it faces. The chapter on financial management has been substantially revised to reflect new requirements for nonprofit financial statements issued by the Financial Accounting Standards Board in 2016, as well as an expanded discussion of audits. An updated chapter on fundraising includes information on the Tax Cuts and Jobs Act passed in December 2017, which has implications for charitable giving. New references at the end of every chapter guide readers to relevant cases in the Appendix, making it easy for instructors to incorporate the cases into classroom discussions.

Building Donor Loyalty

Author : Adrian Sargeant,Elaine Jay
Publisher : John Wiley & Sons
Page : 226 pages
File Size : 52,8 Mb
Release : 2004-09-13
Category : Business & Economics
ISBN : 9780787968342

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Building Donor Loyalty by Adrian Sargeant,Elaine Jay Pdf

Publisher Description

Developing Your Case for Support

Author : Timothy L. Seiler
Publisher : Jossey-Bass
Page : 0 pages
File Size : 47,5 Mb
Release : 2001-08-16
Category : Business & Economics
ISBN : 0787952451

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Developing Your Case for Support by Timothy L. Seiler Pdf

Learn step by step how to craft a winning case statement! This tool in the Excellence in Fund Raising WorkbookSeries offers you a practical, hands-on guide to creating thecornerstone of any successful fund raising program--an effectivecase for support. Written by Tim Seiler--a leader in the field offund raising and a disciple of master fund raiser HankRosso--Developing Your Case for Support provides you with acomplete framework for bringing together all the reasons nonprofitsknow they are worthy of support, and shows you how to develop acase that makes those reasons concrete and real for donors. Filledwith helpful worksheets and examples, the workbook features astep-by-step methodology for gathering, organizing, and using theinformation essential for developing a compelling casestatement.

Sports Fundraising

Author : David J. Kelley
Publisher : Routledge
Page : 220 pages
File Size : 46,8 Mb
Release : 2012
Category : Education
ISBN : 9780415507196

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Sports Fundraising by David J. Kelley Pdf

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.