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Author : Michael P. Mokwa,Stephen E. Permut
Publisher : Greenwood
Page : 384 pages
File Size : 51,7 Mb
Release : 1981
Category : Political Science
ISBN : 027590685X
Author : Mark Amtower
Publisher : Unknown
Page : 0 pages
File Size : 47,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0976486709
This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Author : Lucica Matei
Publisher : Matei Lucica
Page : 662 pages
File Size : 49,7 Mb
Release : 2010
Category : Electronic
ISBN : 9789737095145
Abstract: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing". Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a
Author : Mark Amtower
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 49,9 Mb
Release : 2010-12-21
Category : Business & Economics
ISBN : 9780470881330
Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.
Author : Valerie D Thompson
Publisher : Elsevier Health Sciences
Page : 426 pages
File Size : 54,5 Mb
Release : 2023-04-25
Category : Electronic
ISBN : 9780323872898
Get the big picture on the past, present, and future of the Canadian health care system! The only text of its kind, Health and Health Care Delivery in Canada, 4th Edition helps to prepare you for a career as a health care professional in Canada. Content includes topics such as population health initiatives, the determinants of health, the role of federal agencies and provincial governments, health care funding, and issues and trends in health care. Case Examples and Thinking It Through questions guide you through the intersection of individual health and the health care system. Written by experienced educator Valerie D. Thompson, this textbook is ideal for all Canadian students beginning a career in health care. Comprehensive approach features an engaging, easy-to-understand, personal writing style. Thinking It Through questions ask you to explore personal views and critically consider the aspects of health and health care delivery. Case Examples provide real-world scenarios related to the chapter topics. Did You Know? boxes present facts, points of interest, and actual health care situations. Chapter Summaries cover the chapter's key takeaways. Review questions at the end of every chapter test your comprehension of the material. Key Terms open each chapter. NEW! Completely updated contentm is included in Thinking It Through, Did You Know? and Case Example feature boxes. NEW! Content on Indigenous health includes the pre-colonial history of health care in Canada as well as post-colonial policies affecting Indigenous populations. NEW! Issues of inclusion and inequality vis-à-vis the Social Determinants of Health are threaded throughout the book. NEW! Coverage of the COVID-19 pandemic includes its impact on health care spending, social inequality, quarantine powers, public health, and the rights of the individual.
Author : Megh R. Goyal,R. K. Sivanappan
Publisher : CRC Press
Page : 400 pages
File Size : 43,5 Mb
Release : 2017-03-16
Category : Medical
ISBN : 9781771884525
This informative new book takes an interdisciplinary look at agricultural and food production and how new engineering practices can be used to enhance production. With contributions from international experts from India, Russia, China, Serbia, and USA, this book presents a selection of chapters on some of these emerging practices, focusing on soil and water conservation and management; agricultural processing engineering; water quality and management; emerging agricultural crops; renewable energy use in agriculture; and applications of nanotechnology in agriculture.
Author : Paul Fifield
Publisher : Routledge
Page : 347 pages
File Size : 54,8 Mb
Release : 2012-07-26
Category : Business & Economics
ISBN : 9781136004421
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 49,7 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398
Author : Parente, Diane H.
Publisher : IGI Global
Page : 402 pages
File Size : 48,8 Mb
Release : 2007-12-31
Category : Education
ISBN : 9781599046389
Offers a systematic approach to the examination of online procurement auctions. Growth in online auctions reinforces the need for understanding the factors important in auctions and the caveats that both researchers and practitioners need to know in order to effectively study and use the auction tool.
Author : Yale University,American Marketing Association
Publisher : Greenwood
Page : 408 pages
File Size : 47,7 Mb
Release : 1981
Category : Government marketing
ISBN : UCAL:B4977596
Author : Xu, Xiaoge
Publisher : IGI Global
Page : 548 pages
File Size : 44,5 Mb
Release : 2016-06-16
Category : Computers
ISBN : 9781522504702
Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Author : Jian Gao,Ruitao Jia,Qing Su
Publisher : Springer Nature
Page : 300 pages
File Size : 48,5 Mb
Release : 2022-01-05
Category : Business & Economics
ISBN : 9789811667879
This book focuses on the progress of G20 members on entrepreneurship services since the G20 Entrepreneurship Action Plan was issued at the G20 Hangzhou Summit in China. The authors analyse the similarities and differences of policy measures taken by G20 members from five aspects of entrepreneurship services: government services, fiscal and financial supports, entrepreneur services, entrepreneurship education, and fair competition for SMEs. The book aims to bridge academic research with the multilevel and diverse practice in entrepreneurial activities and explores how national policies and conditions can promote entrepreneurship among G20 members. This book will inspire the policy- makers, stakeholders in the entrepreneurship ecosystems and scholars on entrepreneurship research as well, on how to promote the entrepreneurship as an effective way to stimulate employment growth, boost innovation development, and realize economic recovery in the post- COVID-19 era.
Author : OECD
Publisher : OECD Publishing
Page : 400 pages
File Size : 41,7 Mb
Release : 2020-03-04
Category : Electronic
ISBN : 9789264626881
The 2020 edition analyses tourism performance and policy trends across 51 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic, inbound and outbound tourism, enterprises and employment, and internal tourism consumption.
Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 387 pages
File Size : 54,8 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799885894
As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
Author : Mitchell Levy
Publisher : Happy About
Page : 144 pages
File Size : 43,8 Mb
Release : 2012-12
Category : Business & Economics
ISBN : 9781607731023
Forty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.