Guerrilla P R

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Guerrilla P.R. 2.0

Michael Levine
Guerrilla P R 2 0 Book PDF

Author : Michael Levine
Publisher : Harper Collins
Page : 372 pages
File Size : 41,6 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061982866

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Guerrilla P.R. 2.0 by Michael Levine Pdf

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Guerrilla Advertising

Jay Conrad Levinson
Guerrilla Advertising Book PDF

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 306 pages
File Size : 42,7 Mb
Release : 1994
Category : Business & Economics
ISBN : 0395687187

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Guerrilla Advertising by Jay Conrad Levinson Pdf

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Guerrilla PR Wired

Michael Levine
Guerrilla PR Wired Book PDF

Author : Michael Levine
Publisher : McGraw Hill Professional
Page : 312 pages
File Size : 49,6 Mb
Release : 2003-02-11
Category : Business & Economics
ISBN : 0071382321

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Guerrilla PR Wired by Michael Levine Pdf

Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.

Guerrilla Marketing in 30 Days

Al Lautenslager,Jay Levinson
Guerrilla Marketing in 30 Days Book PDF

Author : Al Lautenslager,Jay Levinson
Publisher : Entrepreneur Press
Page : 304 pages
File Size : 55,7 Mb
Release : 2014-06-16
Category : Business & Economics
ISBN : 9781613082690

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Guerrilla Marketing in 30 Days by Al Lautenslager,Jay Levinson Pdf

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Guerrilla Marketing

Jason Myers,Jay Conrad Levinson,Merrilee Kimble
Guerrilla Marketing Book PDF

Author : Jason Myers,Jay Conrad Levinson,Merrilee Kimble
Publisher : Morgan James Publishing
Page : 236 pages
File Size : 53,5 Mb
Release : 2022-03-01
Category : Business & Economics
ISBN : 9781631957475

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Guerrilla Marketing by Jason Myers,Jay Conrad Levinson,Merrilee Kimble Pdf

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

Guerrilla P.R.

Michael Levine
Guerrilla P R Book PDF

Author : Michael Levine
Publisher : Harper Collins
Page : 260 pages
File Size : 42,5 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061983566

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Guerrilla P.R. by Michael Levine Pdf

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Guerrilla Publicity

Jay Conrad Levinson,Rick Frishman,Jill Lublin
Guerrilla Publicity Book PDF

Author : Jay Conrad Levinson,Rick Frishman,Jill Lublin
Publisher : Morgan James Publishing
Page : 220 pages
File Size : 53,6 Mb
Release : 2020-07-07
Category : Business & Economics
ISBN : 9781642799309

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Guerrilla Publicity by Jay Conrad Levinson,Rick Frishman,Jill Lublin Pdf

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition

Guerrilla Marketing Volume 1

Jay Conrad Levinson,Jason Myers,Merrilee Kimble
Guerrilla Marketing Volume 1 Book PDF

Author : Jay Conrad Levinson,Jason Myers,Merrilee Kimble
Publisher : Morgan James Publishing
Page : 349 pages
File Size : 43,9 Mb
Release : 2021-10-05
Category : Business & Economics
ISBN : 9781631956249

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Guerrilla Marketing Volume 1 by Jay Conrad Levinson,Jason Myers,Merrilee Kimble Pdf

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Guerrilla Marketing for the Home-based Business

Jay Conrad Levinson,Seth Godin
Guerrilla Marketing for the Home based Business Book PDF

Author : Jay Conrad Levinson,Seth Godin
Publisher : Houghton Mifflin Harcourt
Page : 196 pages
File Size : 40,7 Mb
Release : 1995
Category : Business & Economics
ISBN : 0395742838

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Guerrilla Marketing for the Home-based Business by Jay Conrad Levinson,Seth Godin Pdf

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Steal This Book - a marketing guide for your small business

Chris Lowry
Steal This Book a marketing guide for your small business Book PDF

Author : Chris Lowry
Publisher : Grand Ozarks Media
Page : 162 pages
File Size : 52,6 Mb
Release : 2024-01-18
Category : Business & Economics
ISBN : 8210379456XXX

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Steal This Book - a marketing guide for your small business by Chris Lowry Pdf

Unleash the full potential of your business with "STEAL THIS BOOK," the ultimate guide to unlocking explosive growth and success. This concise yet powerful playbook is jam-packed with actionable roadmaps, proven tips, and cutting-edge techniques that will transform your business from ordinary to extraordinary. Whether you're a seasoned entrepreneur or just starting, "STEAL THIS BOOK" equips you with the tools and strategies you need to catapult your business to new heights. Discover innovative tactics for customer acquisition, product development, and revenue generation, all distilled into easily digestible chapters designed for immediate implementation. Say goodbye to stagnation and mediocrity, and embrace a bold new era of growth and prosperity. With "STEAL THIS BOOK" in hand, you'll gain access to an arsenal of game-changing insights that will empower you to redefine your business and leave the competition in the dust. Don't miss your chance to steal these invaluable secrets and embark on a thrilling journey to the summit of entrepreneurial achievement.

Becoming a Public Relations Writer

Ronald D. Smith
Becoming a Public Relations Writer Book PDF

Author : Ronald D. Smith
Publisher : Routledge
Page : 481 pages
File Size : 45,9 Mb
Release : 2010-04-26
Category : Business & Economics
ISBN : 9781135633370

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Becoming a Public Relations Writer by Ronald D. Smith Pdf

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

Public Relations

Paul Baines,John Egan,Frank Jefkins
Public Relations Book PDF

Author : Paul Baines,John Egan,Frank Jefkins
Publisher : Routledge
Page : 453 pages
File Size : 53,5 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136370779

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Public Relations by Paul Baines,John Egan,Frank Jefkins Pdf

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

The Public Relations Strategic Toolkit

Alison Theaker,Heather Yaxley
The Public Relations Strategic Toolkit Book PDF

Author : Alison Theaker,Heather Yaxley
Publisher : Routledge
Page : 357 pages
File Size : 45,5 Mb
Release : 2017-10-12
Category : Social Science
ISBN : 9781317192725

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The Public Relations Strategic Toolkit by Alison Theaker,Heather Yaxley Pdf

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

Reconfiguring Public Relations

David McKie,Debashish Munshi
Reconfiguring Public Relations Book PDF

Author : David McKie,Debashish Munshi
Publisher : Routledge
Page : 195 pages
File Size : 40,6 Mb
Release : 2007-05-24
Category : Business & Economics
ISBN : 9781134161119

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Reconfiguring Public Relations by David McKie,Debashish Munshi Pdf

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Guerrilla Marketing During Tough Times

Jay Conrad Levinson
Guerrilla Marketing During Tough Times Book PDF

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 148 pages
File Size : 49,7 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 9781933596112

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Guerrilla Marketing During Tough Times by Jay Conrad Levinson Pdf

The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.