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Author : Randy Leffingwell,Darwin Holmstrom
Publisher : Motorbooks International
Page : 410 pages
File Size : 46,9 Mb
Release : 2011-05-08
Category : History
ISBN : 9780760340172
Contains full-color photographs and descriptions of approximately one hundred Harley Davidson motorcycles produced since 1903.
Author : Randy Leffingwell,Darwin Holmstrom,Bill Davidson
Publisher : Motorbooks International
Page : 407 pages
File Size : 53,9 Mb
Release : 2008
Category : Technology & Engineering
ISBN : 0760331847
The pace-setting bikes in the Harley-Davidson Museum, in gorgeous photographs and detailed histories.
Author : Anonim
Publisher : Motorbooks
Page : 0 pages
File Size : 40,5 Mb
Release : 2012-07-15
Category : Electronic
ISBN : 0760342822
The Harley-Davidson Archives Collection houses the most complete collection of Harley-Davidson motorcycles on earth. Randy Leffingwell photographed the rarest, most important, and most coveted Harley-Davidson motorcycles to feature in this calendar.
Author : Randy Leffingwell
Publisher : Motorbooks
Page : 0 pages
File Size : 49,9 Mb
Release : 2011-07-15
Category : Harley-Davidson motorcycle
ISBN : 076034096X
The Harley-Davidson Archives Collection houses the most complete collection of Harley-Davidson motorcycles on earth. Randy Leffingwell photographed the rarest, most important, and most coveted Harley-Davidson motorcycles to feature in this calendar. Includes 1912 Silent Gray Fellow, 1936 Joe Petrali land-speed record bike, and the 1957 Billy Bike replica.
Author : Darwin Holmstrom
Publisher : Motorbooks International
Page : 243 pages
File Size : 42,7 Mb
Release : 2016-07-19
Category : Transportation
ISBN : 9780760350003
Harley-Davidson: The Complete History is a richly illustrated tribute to the company's iconic bikes--from the original 1903 machine to modern Sportsters--with stories from famous motorcycle writers.
Author : Aaron Frank
Publisher : Motorbooks
Page : 232 pages
File Size : 46,7 Mb
Release : 2018-11-20
Category : Transportation
ISBN : 9780760360712
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
Author : Darwin Holmstrom,Randy Leffingwell
Publisher : Unknown
Page : 415 pages
File Size : 50,5 Mb
Release : 2015-01-15
Category : Electronic
ISBN : 3768853748
Author : Randy Leffingwell,Darwin Holmstrom,Harley-Davidson Museum
Publisher : Unknown
Page : 407 pages
File Size : 52,5 Mb
Release : 2009-10
Category : Harley-Davidson motorcycle
ISBN : 2895659265
Author : Greg Roza
Publisher : The Rosen Publishing Group, Inc
Page : 50 pages
File Size : 40,6 Mb
Release : 2013-12-15
Category : Juvenile Nonfiction
ISBN : 9781477718728
Every gearhead bike enthusiast will love this title for its rich history of the legacy brand known as Harley-Davidson. This title profiles some of the company's most iconic models, from the debut 1911 Model 7D to today's sleek and modern VRSCA V-Rod. Readers can immerse themselves in details such as horsepower, torque, transmission types, exhaust systems, wheelbase measurements, and speed. For more info, there is also a spec sheet on each model. The showroom-worthy images of each of these beautiful bikes make this book a must-read for anyone interested in the Harley legacy.
Author : Darwin Holmstrom
Publisher : Unknown
Page : 407 pages
File Size : 51,6 Mb
Release : 2009-11-18
Category : Electronic
ISBN : 2851207229
Depuis sa naissance, la Harley-Davidson Motor Company a préservé chaque année au moins un exemplaire de chaque modèle - et de quelques-uns de ceux qui restèrent au stade de prototype. La Collection des Archives qui en résulte s'est développée en accueillant des centaines de machines, jusqu'à devenir la plus importante collection de motos au monde. Nombre de ces engins n'ont encore jamais été dévoilés au grand public. Avec plus de 600 photographies de studio, Harley-Davidson et le célèbre photographe Randy Leffingwell présentent en avant-première cette collection historique de modèles de série, de motos de compétition et de prototypes uniques.
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 52,7 Mb
Release : 2010-07-15
Category : Electronic
ISBN : 0760339279
The Harley-Davidsonreg; Archives Collection house the most complete collection of Harley-Davidsonreg; motorcycles on earth. Randy Leffingwell photographed the rarest, most important, and most coveted Harley-Davidsonreg; motorcycles to feature in this calendar. Includes 1927 Peashooter, 1957 XL Sportster, and the 1949 Hydra Glide.
Author : Darwin Holmstrom
Publisher : Unknown
Page : 0 pages
File Size : 45,6 Mb
Release : 2000
Category : Gold Wing motorcycle
ISBN : 1884313221
Honda's Gold Wing was originally conceived as a way for Honda to show off its engineering prowess. It soon came to define a new class of motorcycle-the heavyweight touring machine-as well as a new class of rider-the Winger. This carefully researched book follows the evolution of the Gold Wing from its inception through to present models, ......
Author : Clyde Fessler
Publisher : Simon and Schuster
Page : 128 pages
File Size : 42,5 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781621534228
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Tod Rafferty
Publisher : Crestline
Page : 168 pages
File Size : 50,7 Mb
Release : 1997
Category : Harley-Davidson motorcycle
ISBN : 9780760303269
Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903.
Author : Elizabeth C. Hirschman
Publisher : Routledge
Page : 108 pages
File Size : 53,5 Mb
Release : 2016-01-22
Category : Business & Economics
ISBN : 9781317386063
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.