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Author : Derek Thompson
Publisher : Penguin
Page : 354 pages
File Size : 55,9 Mb
Release : 2017
Category : BUSINESS & ECONOMICS
ISBN : 9781101980323
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author : Derek Thompson
Publisher : Penguin
Page : 368 pages
File Size : 49,8 Mb
Release : 2017-02-07
Category : Social Science
ISBN : 9781101980347
NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Author : Arie Kaplan
Publisher : Twenty-First Century Books
Page : 68 pages
File Size : 46,6 Mb
Release : 2012-11-01
Category : Juvenile Nonfiction
ISBN : 9781467701488
This title follows trends in pop music since Elvis Presley scored his first hits in the 1950s and 'teen idols' became a sensation, focusing on music that occupied the top of the charts (and got young people dancing) throughout the last several decades. The book follows the influence of British bands such as the Beatles on American pop in the 1960s, then outlines the success of the Jackson 5 and disco artists in the 1970s. In the '80s, the book covers the impact of MTV and the widespread popularity of superstars such as Michael Jackson and Madonna. The book's section on the 1990s focuses on the return of the boy band/teen idol trends, spotlighting NSYNC, Britney Spears, and more. It closes by examining what makes current acts such as Lady Gaga, Justin Bieber, and Katy Perry appealing to audiences in the 2000s.
Author : Rudy Pérez
Publisher : Zondervan
Page : 224 pages
File Size : 53,7 Mb
Release : 2019-07-23
Category : Biography & Autobiography
ISBN : 9780310353171
For the first time, music legend Rudy Pérez shares his remarkable journey from a poor refugee kid in Miami to composing the greatest hit songs on the world stage. Named the most successful Latin songwriter in history, Rudy Pérez is the creator behind some of the bestselling records of Beyoncé, Julio Iglesias, Christina Aguilera, and IL Divo. In his one-of-a-kind memoir, Rudy tells about his childhood in Cuba and the heart-gripping visits to his father in prison during the height of the communist revolution. Tracing his family's perilous escape on one of the last Freedom Flights to America, Rudy opens up about the years of poverty and growing up in a crime-ridden neighborhood. These memories contrast with tender moments of dancing to the stereo with his siblings, nodding along to his mother's classical favorites, and swaying to blues melodies with his father. At a young age, Rudy tried his hand at recreating the music he loved, and his talent led him to an unprecedented career with over 300 hit songs. With years of hard work, ceaseless creativity, and a strong faith, Rudy was the first Latin music artist to win Billboard Producer of the Decade. Looking back over his five-time Grammy winning legacy, Rudy shares little-known stories of faith and behind-the-scenes details of working with stars like Fergie, Jaci Velasquez, Michael Bolton, Simon Cowell, and Sam Moore. A must-read for every music lover, The Latin Hit Maker is a genuine rags-to-riches story filled with inspiration, fascinating details, and a powerful reminder of God's grace and transforming creativity.
Author : Matthew Ball
Publisher : Liveright Publishing
Page : 292 pages
File Size : 50,8 Mb
Release : 2022-07-19
Category : Technology & Engineering
ISBN : 9781324092049
WALL STREET JOURNAL BESTSELLER PUBLISHERS WEEKLY BESTSELLER Amazon: Editors' Choice in Nonfiction Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.
Author : John Seabrook
Publisher : W. W. Norton & Company
Page : 288 pages
File Size : 54,7 Mb
Release : 2015-10-05
Category : Music
ISBN : 9780393241938
"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book
Author : Jinhee Choi
Publisher : Wesleyan University Press
Page : 264 pages
File Size : 52,6 Mb
Release : 2011-07-21
Category : Performing Arts
ISBN : 9780819569868
For the past decade, the Korean film industry has enjoyed a renaissance. With innovative storytelling and visceral effects, Korean films not only have been commercially viable in the domestic and regional markets but also have appealed to cinephiles everywhere on the international festival circuit. This book provides both an industrial and an aesthetic account of how the Korean film industry managed to turn an economic crisis—triggered in part by globalizing processes in the world film industry—into a fiscal and cultural boom. Jinhee Choi examines the ways in which Korean film production companies, backed by affluent corporations and venture capitalists, concocted a variety of winning production trends. Through close analyses of key films, Choi demonstrates how contemporary Korean cinema portrays issues immediate to its own Korean audiences while incorporating the transnational aesthetics of Hollywood and other national cinemas such as Hong Kong and Japan. Appendices include data on box office rankings, numbers of films produced and released, market shares, and film festival showings.
Author : Emma Kowalski
Publisher : Simon and Schuster
Page : 64 pages
File Size : 40,7 Mb
Release : 2014-09-29
Category : Juvenile Nonfiction
ISBN : 9781422294710
When Shawn Carter, an aspiring rapper with the stage name Jay-Z, couldn't get his career off the ground at a major record label, he didn't get discouraged. He and his partners Damon Dash and Kareem "Biggs" Burke created a hip-hop label of their own. They named the label Roc-A-Fella Records. Originally intended as a one-time project to release Jay-Z's full-length debut album, Reasonable Doubt, Roc-A-Fella Records expanded into a true hip-hop powerhouse. Roc-A-Fella Records has introduced listeners to the unique talents of artists like Kanye West, the Young Gunz, and the State Property crew. Other artists, such as Jadakiss and the O.D.B., have received another chance to kick-start their careers. This book describes the musical contributions of Jay-Z, Kanye West, and Roc-A-Fella's other past and present artists, as well as the record label's complex behind-the-scenes history.
Author : Terri Dougherty
Publisher : Simon and Schuster
Page : 64 pages
File Size : 49,7 Mb
Release : 2014-09-29
Category : Juvenile Nonfiction
ISBN : 9781422294642
Founded in New Orleans in the early 1990s, Cash Money Records faced an uphill battle as it struggled to gain respect. Brothers Bryan "Baby" Williams and Ronald "Slim" Williams started the label by recording New Orleans artists who were part of the local " bounce music" scene. The label's young rappers, including Juvenile, B.G., and Turk, worked hard to deliver hits, but inner turmoil almost derailed Cash Money's success. The breakout success of Lil Wayne, who became the label's biggest star and even served as its president for a time, helped Cash Money survive during a difficult decade. Today stars like Drake and Nicki Minaj are helping to make Cash Money Records a household name in the hip-hop world.
Author : Jim Whiting
Publisher : Simon and Schuster
Page : 64 pages
File Size : 53,8 Mb
Release : 2014-09-29
Category : Juvenile Nonfiction
ISBN : 9781422294703
Percy "Master P." Miller came out of one of the toughest slums in New Orleans to found No Limit Records in Richmond, California, on a shoestring budget in 1991. Master P sold his first releases out of the trunk of his car, but he always believed in himself. Thanks to his hard work, within a few years No Limit was one of the most successful hip-hop record labels in the country and Master P was a multi-millionaire. Master P couldn't maintain this level of success, however, and in 2003 the label went bankrupt. Master P began a new label and kept going. In recent years, he has attempted to change the focus of his music to make it more positive, and started Take a Stand Records for that purpose. Now calling himself P. Miller, the rapper/entrepreneur remains active in the music business and also works to help others.
Author : Derek Thompson
Publisher : Penguin
Page : 370 pages
File Size : 43,6 Mb
Release : 2018-02-06
Category : Social Science
ISBN : 9781101980330
NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere
Author : Jude Warne
Publisher : Rowman & Littlefield
Page : 232 pages
File Size : 50,8 Mb
Release : 2020-05-15
Category : Biography & Autobiography
ISBN : 9781538120965
As if recovering from a raucous dream of the 1960s, Gerry Beckley, Dewey Bunnell, and Dan Peek arrived on 1970s American radio with a sound that echoed disenchanted hearts of young people everywhere. The three American boys had named their band after a country they’d watched and dreamt of from their London childhood Air Force base homes. What was this country? This new band? Classic and timeless, America embodied the dreams of a nation desperate to emerge from the desert and finally give their horse a name. Celebrating the band’s fiftieth anniversary, Gerry Beckley and Dewey Bunnell share stories of growing up, growing together, and growing older. Journalist Jude Warne weaves original interviews with Beckley, Bunnell, and many others into a dynamic cultural history of America, the band, and America, the nation. Reliving hits like “Ventura Highway,” “Tin Man,” and of course, “A Horse with No Name” from their 19 studio albums and incomparable live recordings, this book offers readers a new appreciation of what makes some music unforgettable and timeless. As America’s music stays in rhythm with the heartbeats of its millions of fans, new fans feel the draw of a familiar emotion. They’ve felt it before in their hearts and thanks to America, they can now hear it, share it, and sing along.
Author : Anita Elberse
Publisher : Henry Holt and Company
Page : 320 pages
File Size : 46,8 Mb
Release : 2013-10-15
Category : Business & Economics
ISBN : 9781429945325
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Author : Jack Perricone
Publisher : Hal Leonard Corporation
Page : 222 pages
File Size : 43,8 Mb
Release : 2000
Category : Music
ISBN : 063400638X
Discover songwriting techniques from the hit makers! This comprehensive guide unlocks the secrets of hit songs, examining them, and revealing why they succeed. Learn to write memorable melodies and discover the dynamic relationships between melody, harmony, rhythm, and rhyme. Fine-tune your craft and start writing hits!
Author : Jodi Picoult
Publisher : Simon and Schuster
Page : 624 pages
File Size : 53,7 Mb
Release : 2017-11-28
Category : Fiction
ISBN : 9781501102431
The acclaimed #1 "New York Times"-bestselling author presents a spellbinding tale of a mother's tragic loss and one man's last chance at gaining salvation. Once again, Picoult mesmerizes and enthralls readers with this story of redemption, justice, and love.