I Am My Brand

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I Am My Brand

Author : Kubi Springer
Publisher : Bloomsbury Publishing
Page : 305 pages
File Size : 48,6 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781472971890

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I Am My Brand by Kubi Springer Pdf

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

Branding Books Across the Ages

Author : Helleke van den Braber,Jeroen Dera,Jos Joosten,Maarten Steenmeijer
Publisher : Amsterdam University Press
Page : 372 pages
File Size : 53,7 Mb
Release : 2021-04-20
Category : Business & Economics
ISBN : 9789048544400

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Branding Books Across the Ages by Helleke van den Braber,Jeroen Dera,Jos Joosten,Maarten Steenmeijer Pdf

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

My Booky Wook

Author : Russell Brand
Publisher : Harper Collins
Page : 372 pages
File Size : 52,9 Mb
Release : 2009-03-02
Category : Biography & Autobiography
ISBN : 9780061971396

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My Booky Wook by Russell Brand Pdf

“A child’s garden of vices, My Booky Wook is also a relentless ride with a comic mind clearly at the wheel.... The bloke can write. He rhapsodizes about heroin better than anyone since Jim Carroll. With the flick of his enviable pen, he can summarize childhood thus: ‘My very first utterance in life was not a single word, but a sentence. It was, ‘Don’t do that.’... Russell Brand has a compelling story." — New York Times Book Review The gleeful and candid New York Times bestselling autobiography of addiction, recovery, and rise to fame from Russell Brand, star of Forgetting Sarah Marshall and one of the biggest personalities in comedy today.

Sweetland: A Novel

Author : Michael Crummey
Publisher : W. W. Norton & Company
Page : 336 pages
File Size : 51,7 Mb
Release : 2015-01-19
Category : Fiction
ISBN : 9780871407917

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Sweetland: A Novel by Michael Crummey Pdf

The epic tale of an endangered Newfoundland community and the struggles of one man determined to resist its extinction. The scarcely populated town of Sweetland clings to the shore of a remote Canadian island. Its slow decline has finally reached a head, with the mainland government offering each islander a generous resettlement package— the only stipulation being that everyone must leave. Fierce and enigmatic Moses Sweetland, whose ancestors founded the island, is determined to refuse. As one by one his neighbors relent, he recalls the town’s rugged history and its eccentric cast of characters. For fans of The Shipping News, Michael Crummey’s prose conjures up the mythical, sublime world of Sweetland’s past amid a storm-battered landscape haunted by local lore. In a spare style that belies “huge emotional depth and heart” (Celeste Ng, author of Everything I Never Told You), Crummey masterfully weaves together the past and present, creating in Sweetland a spectacular portrait of one man’s battle to survive as his world vanishes around him. Winner of Newfoundland Book Award Short-listed for the Governor’s General Award Winner of the CBC Bookie Award for Fiction Finalist for the Winterset Prize

This Is Marketing

Author : Seth Godin
Publisher : Penguin
Page : 288 pages
File Size : 46,7 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9780525540847

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This Is Marketing by Seth Godin Pdf

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

Do Good

Author : Anne Bahr Thompson
Publisher : AMACOM
Page : 288 pages
File Size : 46,9 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9780814438404

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Do Good by Anne Bahr Thompson Pdf

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that it is safe to say that good works and charitable giving are no longer optional for the company that aspires for financial success--they are necessary!Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. From CVS’s destocking cigarettes to Chipotle’s ethical sourcing, customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence.Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.

Build a Brand Like Trader Joe's

Author : Mark Gardiner
Publisher : Unknown
Page : 247 pages
File Size : 48,7 Mb
Release : 2012-06-21
Category : Motorcycle racing
ISBN : 0979167302

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Build a Brand Like Trader Joe's by Mark Gardiner Pdf

Brand New

Author : Gestalten
Publisher : Gestalten
Page : 256 pages
File Size : 47,6 Mb
Release : 2021-04-14
Category : Electronic
ISBN : 3967040054

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Brand New by Gestalten Pdf

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.

Recovery

Author : Russell Brand
Publisher : Henry Holt and Company
Page : 287 pages
File Size : 47,7 Mb
Release : 2017-10-03
Category : Biography & Autobiography
ISBN : 9781250141934

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Recovery by Russell Brand Pdf

A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make the first steps into recovery “This manual for self-realization comes not from a mountain but from the mud...My qualification is not that I am better than you but I am worse.” —Russell Brand With a rare mix of honesty, humor, and compassion, comedian and movie star Russell Brand mines his own wild story and shares the advice and wisdom he has gained through his fourteen years of recovery. Brand speaks to those suffering along the full spectrum of addiction—from drugs, alcohol, caffeine, and sugar addictions to addictions to work, stress, bad relationships, digital media, and fame. Brand understands that addiction can take many shapes and sizes and how the process of staying clean, sane, and unhooked is a daily activity. He believes that the question is not “Why are you addicted?” but "What pain is your addiction masking? Why are you running—into the wrong job, the wrong life, the wrong person’s arms?" Russell has been in all the twelve-step fellowships going, he’s started his own men’s group, he’s a therapy regular and a practiced yogi—and while he’s worked on this material as part of his comedy and previous bestsellers, he’s never before shared the tools that really took him out of it, that keep him clean and clear. Here he provides not only a recovery plan, but an attempt to make sense of the ailing world.

No Logo

Author : Naomi Klein
Publisher : Macmillan
Page : 520 pages
File Size : 52,6 Mb
Release : 2000-01-15
Category : Business & Economics
ISBN : 0312203438

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No Logo by Naomi Klein Pdf

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 55,9 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9780718033330

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Building a StoryBrand by Donald Miller Pdf

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Brand Intervention

Author : David Brier
Publisher : Unknown
Page : 290 pages
File Size : 48,6 Mb
Release : 2017-11-29
Category : Business & Economics
ISBN : 0999529706

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Brand Intervention by David Brier Pdf

"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover

Brand the Change

Author : Anne Miltenburg
Publisher : BIS Publishers
Page : 224 pages
File Size : 50,6 Mb
Release : 2018-02-13
Category : Business & Economics
ISBN : 9063694784

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Brand the Change by Anne Miltenburg Pdf

Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Brenda Gantt It's Gonna Be Good, Y'all

Author : Brenda Gantt
Publisher : Unknown
Page : 128 pages
File Size : 53,9 Mb
Release : 2021-09
Category : Electronic
ISBN : 1940772990

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Brenda Gantt It's Gonna Be Good, Y'all by Brenda Gantt Pdf

Sprint

Author : Jake Knapp,John Zeratsky,Braden Kowitz
Publisher : Random House
Page : 288 pages
File Size : 40,6 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781473526808

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Sprint by Jake Knapp,John Zeratsky,Braden Kowitz Pdf

A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.