Internet Marketing

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Internet Marketing

Author : Matt Bailey
Publisher : John Wiley & Sons
Page : 608 pages
File Size : 52,5 Mb
Release : 2011-04-27
Category : Computers
ISBN : 1118087224

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Internet Marketing by Matt Bailey Pdf

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Digital Marketing Essentials

Author : Jeff Larson,Stuart Draper
Publisher : Unknown
Page : 0 pages
File Size : 44,6 Mb
Release : 2017
Category : Electronic commerce
ISBN : 0998713813

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Digital Marketing Essentials by Jeff Larson,Stuart Draper Pdf

Street Smart Internet Marketing

Author : Justin Michie
Publisher : Street Smart Internet Market
Page : 318 pages
File Size : 54,7 Mb
Release : 2006
Category : Electronic commerce
ISBN : 9781424319633

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Street Smart Internet Marketing by Justin Michie Pdf

Internet Marketing

Author : Dave Chaffey
Publisher : Pearson Education India
Page : 582 pages
File Size : 46,6 Mb
Release : 2009
Category : Inernet (Compuer networks)
ISBN : 8131725197

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Internet Marketing by Dave Chaffey Pdf

Internet Marketing Research: Theory and Practice

Author : Lee, Ook
Publisher : IGI Global
Page : 272 pages
File Size : 53,5 Mb
Release : 2000-07-01
Category : Business & Economics
ISBN : 9781930708891

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Internet Marketing Research: Theory and Practice by Lee, Ook Pdf

Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Business-to-business Internet Marketing

Author : Susan K. Jones
Publisher : Maximum Press
Page : 366 pages
File Size : 49,9 Mb
Release : 2009
Category : Industrial marketing
ISBN : 9781931644693

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Business-to-business Internet Marketing by Susan K. Jones Pdf

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 285 pages
File Size : 47,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780470379288

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The New Rules of Marketing and PR by David Meerman Scott Pdf

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Internet Marketing, Start-to-finish

Author : Catherine Juon,Dunrie Allison Greiling,Catherine Buerkle
Publisher : Que Publishing
Page : 320 pages
File Size : 47,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9780789747891

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Internet Marketing, Start-to-finish by Catherine Juon,Dunrie Allison Greiling,Catherine Buerkle Pdf

This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace

Internet Marketing Methods Revealed

Author : Miguel Todaro
Publisher : Atlantic Publishing Company
Page : 338 pages
File Size : 48,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781601382658

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Internet Marketing Methods Revealed by Miguel Todaro Pdf

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Internet Marketing for Entrepreneurs

Author : Susan Payton
Publisher : Business Expert Press
Page : 125 pages
File Size : 41,5 Mb
Release : 2009-08-01
Category : Business & Economics
ISBN : 1606490346

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Internet Marketing for Entrepreneurs by Susan Payton Pdf

Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Digital Marketing

Author : Godfrey Parkin
Publisher : Fox Chapel Publishing
Page : 250 pages
File Size : 52,7 Mb
Release : 2009-09-01
Category : Business & Economics
ISBN : 9781607651956

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Digital Marketing by Godfrey Parkin Pdf

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

Emerging Business Online

Author : Lara Fawzy,Lucas Dworski
Publisher : FT Press
Page : 305 pages
File Size : 53,6 Mb
Release : 2010-10-04
Category : Business & Economics
ISBN : 9780132172974

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Emerging Business Online by Lara Fawzy,Lucas Dworski Pdf

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.

Internet Marketing

Author : Carolyn F. Siegel
Publisher : South-Western College
Page : 456 pages
File Size : 51,7 Mb
Release : 2006
Category : Internet advertising
ISBN : CORNELL:31924109340392

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Internet Marketing by Carolyn F. Siegel Pdf

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Internet Marketing

Author : Alan Charlesworth
Publisher : Routledge
Page : 376 pages
File Size : 41,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780750686846

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Internet Marketing by Alan Charlesworth Pdf

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links. * Step-by-step student's guide to the implementation of online marketing tactics * Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout * Turn theory into practice through exercises, checklists, further reading and web link references * Unique, specific focus on marketing for the Internet

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
Page : 344 pages
File Size : 46,7 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9780749474713

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Digital Marketing Strategy by Simon Kingsnorth Pdf

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.