Author : James R. Coyle
Publisher : Greenwood
Page : 0 pages
File Size : 48,5 Mb
Release : 2002-05-30
Category : Business & Economics
ISBN : 9781573564076
Internet Resources and Services for International Marketing and Advertising by James R. Coyle Pdf
"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.