Jab Jab Jab Right Hook

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Jab, Jab, Jab, Right Hook

Author : Gary Vaynerchuk
Publisher : Harper Collins
Page : 282 pages
File Size : 53,9 Mb
Release : 2013-11-26
Category : Business & Economics
ISBN : 9780062273079

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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Pdf

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

The Thank You Economy (Enhanced Edition)

Author : Gary Vaynerchuk
Publisher : Harper Collins
Page : 256 pages
File Size : 55,7 Mb
Release : 2011-03-08
Category : Business & Economics
ISBN : 9780062093721

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The Thank You Economy (Enhanced Edition) by Gary Vaynerchuk Pdf

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets. Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Summary of Jab, Jab, Jab, Right Hook

Author : Abbey Beathan
Publisher : Abbey Beathan Publishing
Page : 74 pages
File Size : 43,8 Mb
Release : 2019-06-10
Category : Electronic
ISBN : 1690406747

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Summary of Jab, Jab, Jab, Right Hook by Abbey Beathan Pdf

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk - Book Summary - Abbey Beathan (Disclaimer: This is NOT the original book.) Learn how to connect with your customers and beat the competition. Bestselling author and social media expert Gary Vaynerchuk comes back again to introduce you to the world of social media marketing and what's the best approach to it. In order to beat the competition, you must use social media platforms or you'll be invisible to your customers. But how do we use this tool in the best way? How can we create a stronger bond with our clients and knock out the competition? Vaynerchuk through years of experience and blood, sweat and tears has finally come up with the answer. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Gary Vaynerchuk. In Jab, Jab, Jab, Right Hook Vaynerchuk shows how the majority of companies are doing it wrong. He shows us the importance of context and why it's more important than ever. You are also going to learn how to perfectly adapt your content into the most important social media platforms of the time which are: Tumblr, Pinterest, Facebook, Twitter and Instagram. There is much to find out and little time to do it! Get the upper hand on your competition before they take the first step. Gary Vaynerchuk will change your point of view regarding social media and teach you how to use their numerous features to your favour. P.S. Jab, Jab, Jab, Right Hook is an extremely helpful book that will teach you the right way to communicate using social media in order to give your business a big advantage. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Crush It!

Author : Gary Vaynerchuk
Publisher : Harper Collins
Page : 162 pages
File Size : 50,9 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061959332

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Crush It! by Gary Vaynerchuk Pdf

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

The Art of Profitability

Author : Adrian Slywotzky
Publisher : Business Plus
Page : 151 pages
File Size : 45,8 Mb
Release : 2002-09-26
Category : Business & Economics
ISBN : 9780759527720

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The Art of Profitability by Adrian Slywotzky Pdf

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

#AskGaryVee

Author : Gary Vaynerchuk
Publisher : HarperCollins
Page : 213 pages
File Size : 42,8 Mb
Release : 2016-03-08
Category : Business & Economics
ISBN : 9780062273130

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#AskGaryVee by Gary Vaynerchuk Pdf

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Youtility

Author : Jay Baer
Publisher : Penguin
Page : 143 pages
File Size : 49,7 Mb
Release : 2013-06-27
Category : Business & Economics
ISBN : 9781101633885

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Youtility by Jay Baer Pdf

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The One Hour Content Plan by Meera Kothand (Summary)

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Page : 128 pages
File Size : 51,8 Mb
Release : 2024-04-20
Category : Study Aids
ISBN : 8210379456XXX

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The One Hour Content Plan by Meera Kothand (Summary) by QuickRead,Lea Schullery Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the Solopreneur’s guide to a year’s worth of blog post ideas in just 60 minutes and learn to create content that sells and hooks. Imagine what it would be like to never run out of blog post ideas. How would your blog and business change? Imagine knowing exactly what to create, when to create it, and what results it would drive. Imagine if your offers became seductive magnets of yes! that readers couldn’t resist. In today’s world, content creation is becoming more important than ever for businesses and bloggers, but what’s the secret to creating content that sells? Throughout The One Hour Content Plan, you’ll learn the following: - Three core ways to instantly generate content ideas with ease. - The 5 types of content that will turn your reader into a buyer. - The fastest way to determine your brand voice so that you create content that fits you. So if you want to learn all this and more, keep reading to learn how you can use the one-hour content plan to help you generate countless ideas. Discover how you can generate a full year’s worth of traffic building and sales-boosting content ideas in just 60 minutes or less.

The Power of Broke

Author : Daymond John,Daniel Paisner
Publisher : Currency
Page : 290 pages
File Size : 45,5 Mb
Release : 2016
Category : Business & Economics
ISBN : 9781101903599

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The Power of Broke by Daymond John,Daniel Paisner Pdf

The star of ABC's "Shark Tank" demonstrates how starting a business on a shoestring can provide significant competitive advantages for entrepreneurs by forcing them to think creatively, use resources efficiently, and connect more authentically with customers. --Publisher's description.

Crushing It!

Author : Gary Vaynerchuk
Publisher : HarperCollins
Page : 273 pages
File Size : 41,9 Mb
Release : 2018-01-30
Category : Business & Economics
ISBN : 9780062674692

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Crushing It! by Gary Vaynerchuk Pdf

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author : Ekaterina Walter,Jessica Gioglio
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 51,5 Mb
Release : 2014-03-07
Category : Business & Economics
ISBN : 9780071824002

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter,Jessica Gioglio Pdf

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Twelve and a Half

Author : Gary Vaynerchuk
Publisher : HarperCollins
Page : 193 pages
File Size : 41,5 Mb
Release : 2021-11-30
Category : Business & Economics
ISBN : 9780062674708

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Twelve and a Half by Gary Vaynerchuk Pdf

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

Content Multiplier Formula

Author : Peng Joon
Publisher : Unknown
Page : 229 pages
File Size : 46,8 Mb
Release : 2021-01-13
Category : Electronic
ISBN : 9798591334888

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Content Multiplier Formula by Peng Joon Pdf

Many marketers out there today understand the importance of content creation. The problem is... they wake up on a Wednesday morning and they ask themselves, what should I post on Facebook or Instagram today? You can now take all the guesswork out with the Content Multiplier Formula.

Rhinoceros Success

Author : Scott Alexander
Publisher : Ramsey Press
Page : 84 pages
File Size : 53,7 Mb
Release : 2003-01-01
Category : Self-Help
ISBN : 9781937077150

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Rhinoceros Success by Scott Alexander Pdf

Go get the life you want. Be a Rhinoceros! There is something dangerous about this book. Something big. Something full of power, energy and force of will. It could be about you. You could become three tons of thick-skinned, snorting hard-charging rhinoceros. It is time to go get the life you want.

Gary Vaynerchuk's 101 Wines

Author : Gary Vaynerchuk
Publisher : Rodale Books
Page : 256 pages
File Size : 42,8 Mb
Release : 2008-05-13
Category : Cooking
ISBN : 9781605299198

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Gary Vaynerchuk's 101 Wines by Gary Vaynerchuk Pdf

Millions have logged onto Gary Vaynerchuk's Wine Library TV—watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate—stressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say. Vaynerchuk's recommendations span a wide range of prices, nations, grapes, and styles—allowing everyone from novices to connoisseurs to expand their wine horizons. Unlock the secret to why Vaynerchuk labels wines "From Ruins to Riches," "Red with Fish," and "Not Your Father's Spumante." Discover wines that taste like ones 10 times their price. Read as Vaynerchuk illuminates his top choices with vivid terminology such as "Bring the Thunder" and "Riding the Rainbow." Demystify conventions that once limited your wine-tasting desires. Journey through wine styles and break down barriers with his technical notes and stories behind the vintage. Smile as you realize you too can become a wine aficionado. With your newfound knowledge, you will out-entertain and enlighten your friends, host extraordinary parties and treat your taste buds to an exhilarating ride. So if you are ready to become a "Vayniac"—one devoted to selecting wines based on Vaynerchuk's innovative principles—grab that corkscrew because a wine sampling adventure like no other awaits.