Luxury In Global Perspective

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Luxury in Global Perspective

Karin Hofmeester,Bernd-Stefan Grewe
Luxury in Global Perspective Book PDF

Author : Karin Hofmeester,Bernd-Stefan Grewe
Publisher : Cambridge University Press
Page : 343 pages
File Size : 40,5 Mb
Release : 2016-11-28
Category : Business & Economics
ISBN : 9781107108325

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Luxury in Global Perspective by Karin Hofmeester,Bernd-Stefan Grewe Pdf

Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of jewels in Mughal India Kim Siebenhuner; 2. Diamonds as a global luxury commodity Karin Hofmeester; 3. Gold in twentieth-century India - a luxury? Bernd-Stefan Grewe; 4. Chinese porcelain local and global context: the imperial connection Anne Gerritsen; 5. Luxury or commodity? The success of Indian cotton cloth in the first global age Giorgio Riello; 6. The gendered luxury of wax prints in South Ghana: a local luxury good with global roots Silvia Ruschak; 7. From Venice to East Africa: history, uses and meanings of glass beads Karin Pallaver; 8. Imports and autarky: tortoiseshell in early modern Japan Martha Chaiklin; 9. Tickling and klicking the ivories - the metamorphosis of a global commodity in the nineteenth century Jonas Kranzer; 10. The conservation of luxury: safari hunting and the consumption of wildlife in twentieth-century East Africa Bernhard Gissibl; 11. Luxury as a global phenomenon: concluding remarks Bernd-Stefan Grewe and Karin Hofmeester

Luxury and Fashion Marketing

Satyendra Singh
Luxury and Fashion Marketing Book PDF

Author : Satyendra Singh
Publisher : Routledge
Page : 144 pages
File Size : 55,5 Mb
Release : 2020-12-06
Category : Business & Economics
ISBN : 9781351269599

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Luxury and Fashion Marketing by Satyendra Singh Pdf

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.

Luxury in the Low Countries

Rengenier C. Rittersma
Luxury in the Low Countries Book PDF

Author : Rengenier C. Rittersma
Publisher : ASP / VUBPRESS / UPA
Page : 273 pages
File Size : 51,8 Mb
Release : 2010
Category : Antiques & Collectibles
ISBN : 9789054877974

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Luxury in the Low Countries by Rengenier C. Rittersma Pdf

Painting a panoramic view of conspicuous consumption in the Netherlands and Flanders from 1500 to the present, this collection of essays explores the economic forces that produce a boom in luxury goods. Working from disciplines such as archaeology, art history, historical ethnology, linguistics, and media studies, these scholarly contributors explore both the wealth and the social display that fuels the search for rare commodities.

Sustainable Luxury

Claudia E. Henninger,Navdeep K. Athwal
Sustainable Luxury Book PDF

Author : Claudia E. Henninger,Navdeep K. Athwal
Publisher : Springer Nature
Page : 307 pages
File Size : 40,6 Mb
Release : 2022-08-11
Category : Business & Economics
ISBN : 9783031069284

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Sustainable Luxury by Claudia E. Henninger,Navdeep K. Athwal Pdf

​This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.

The Value of Luxury

Beata Stępień
The Value of Luxury Book PDF

Author : Beata Stępień
Publisher : Springer Nature
Page : 431 pages
File Size : 40,8 Mb
Release : 2020-10-12
Category : Business & Economics
ISBN : 9783030512187

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The Value of Luxury by Beata Stępień Pdf

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

The Oxford Handbook of Luxury Business

Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts
The Oxford Handbook of Luxury Business Book PDF

Author : Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts
Publisher : Oxford University Press
Page : 649 pages
File Size : 49,7 Mb
Release : 2022
Category : Business & Economics
ISBN : 9780190932220

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The Oxford Handbook of Luxury Business by Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts Pdf

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

The Value of Luxury

Beata Stępień
The Value of Luxury Book PDF

Author : Beata Stępień
Publisher : Unknown
Page : 0 pages
File Size : 55,9 Mb
Release : 2021
Category : Electronic
ISBN : 3030512193

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The Value of Luxury by Beata Stępień Pdf

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.

Luxury and Wealth in Sparta and the Peloponnese

Chrysanthi Gallou,Stephen Hodkinson
Luxury and Wealth in Sparta and the Peloponnese Book PDF

Author : Chrysanthi Gallou,Stephen Hodkinson
Publisher : Classical Press of Wales
Page : 337 pages
File Size : 46,8 Mb
Release : 2022-10-01
Category : History
ISBN : 9781910589847

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Luxury and Wealth in Sparta and the Peloponnese by Chrysanthi Gallou,Stephen Hodkinson Pdf

A Spartan lifestyle proverbially describes austerity; ancient Greek luxury was associated with Ionia and the oriental world. The contributions to this book, first presented at a conference held by the University of Nottingham's Centre for Spartan and Peloponnesian Studies, reverse the stereotype and explore the role of luxury and wealth at Sparta and among its Peloponnesian neighbors from the Iron Age to the Hellenistic period. Using literary, archaeological, epigraphic and numismatic evidence, an international team of specialists investigates the definition and changing meanings of the term luxury and its nearest ancient Greek equivalents, providing new insights into Sparta's supposed abstention from luxury, and the way that this was portrayed by ancient writers. They analyse wealth production and private and public spending, emphasising features that were distinctive to Sparta and the Peloponnese compared with other parts of ancient Greece. Other chapters investigate issues still familiar in the contemporary world: economic crisis and debt, austerity measures, and relief provisions for the poor.

Global Luxury Trends

J. Hoffmann,I. Coste-Manière
Global Luxury Trends Book PDF

Author : J. Hoffmann,I. Coste-Manière
Publisher : Springer
Page : 275 pages
File Size : 54,8 Mb
Release : 2012-12-04
Category : Business & Economics
ISBN : 9781137287397

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Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

The French Revolution in Global Perspective

Suzanne Desan,Lynn Hunt,William Max Nelson
The French Revolution in Global Perspective Book PDF

Author : Suzanne Desan,Lynn Hunt,William Max Nelson
Publisher : Cornell University Press
Page : 248 pages
File Size : 53,5 Mb
Release : 2013-03-19
Category : History
ISBN : 9780801467479

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The French Revolution in Global Perspective by Suzanne Desan,Lynn Hunt,William Max Nelson Pdf

Situating the French Revolution in the context of early modern globalization for the first time, this book offers a new approach to understanding its international origins and worldwide effects. A distinguished group of contributors shows that the political culture of the Revolution emerged out of a long history of global commerce, imperial competition, and the movement of people and ideas in places as far flung as India, Egypt, Guiana, and the Caribbean. This international approach helps to explain how the Revolution fused immense idealism with territorial ambition and combined the drive for human rights with various forms of exclusion. The essays examine topics including the role of smuggling and free trade in the origins of the French Revolution, the entwined nature of feminism and abolitionism, and the influence of the French revolutionary wars on the shape of American empire. The French Revolution in Global Perspective illuminates the dense connections among the cultural, social, and economic aspects of the French Revolution, revealing how new political forms-at once democratic and imperial, anticolonial and centralizing-were generated in and through continual transnational exchanges and dialogues. Contributors: Rafe Blaufarb, Florida State University; Ian Coller, La Trobe University; Denise Davidson, Georgia State University; Suzanne Desan, University of Wisconsin-Madison; Lynn Hunt, University of California, Los Angeles; Andrew Jainchill, Queen's University; Michael Kwass, The Johns Hopkins University; William Max Nelson, University of Toronto; Pierre Serna, Université Paris I Panthéon-Sorbonne; Miranda Spieler, University of Arizona; Charles Walton, Yale University

Luxury Marketing

Klaus-Peter Wiedmann,Nadine Hennigs
Luxury Marketing Book PDF

Author : Klaus-Peter Wiedmann,Nadine Hennigs
Publisher : Springer Science & Business Media
Page : 416 pages
File Size : 55,9 Mb
Release : 2012-11-10
Category : Business & Economics
ISBN : 9783834943996

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Luxury Marketing by Klaus-Peter Wiedmann,Nadine Hennigs Pdf

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Global Luxury

Pierre-Yves Donzé,Rika Fujioka
Global Luxury Book PDF

Author : Pierre-Yves Donzé,Rika Fujioka
Publisher : Springer
Page : 287 pages
File Size : 51,7 Mb
Release : 2017-10-05
Category : Business & Economics
ISBN : 9789811052361

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Global Luxury by Pierre-Yves Donzé,Rika Fujioka Pdf

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Developing Successful Global Strategies for Marketing Luxury Brands

Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Developing Successful Global Strategies for Marketing Luxury Brands Book PDF

Author : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia
Publisher : IGI Global
Page : 351 pages
File Size : 40,9 Mb
Release : 2021-03-26
Category : Business & Economics
ISBN : 9781799858836

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Developing Successful Global Strategies for Marketing Luxury Brands by Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia Pdf

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Marketing Luxury Services

Miguel Angelo Hemzo
Marketing Luxury Services Book PDF

Author : Miguel Angelo Hemzo
Publisher : Springer Nature
Page : 219 pages
File Size : 48,6 Mb
Release : 2023-04-26
Category : Business & Economics
ISBN : 9783030860738

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Marketing Luxury Services by Miguel Angelo Hemzo Pdf

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.

Sustainable Luxury

Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Sustainable Luxury Book PDF

Author : Miguel Angel Gardetti,Subramanian Senthilkannan Muthu
Publisher : Springer
Page : 169 pages
File Size : 42,8 Mb
Release : 2018-06-16
Category : Science
ISBN : 9789811306235

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Sustainable Luxury by Miguel Angel Gardetti,Subramanian Senthilkannan Muthu Pdf

This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times.