Marketing Management

Author : Luca M. Visconti,Lisa Peñaloza,Nil Toulouse
Publisher : Unknown
Page : 568 pages
File Size : 52,5 Mb
Release : 2020
Category : Export marketing
ISBN : 113856141X

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Marketing Management by Luca M. Visconti,Lisa Peñaloza,Nil Toulouse Pdf

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Author : Paul Reynolds,Geoff Lancaster
Publisher : Routledge
Page : 304 pages
File Size : 47,7 Mb
Release : 2005-06-02
Category : Business & Economics
ISBN : 9781136386046

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Management of Marketing by Paul Reynolds,Geoff Lancaster Pdf

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Author : Johanne Brunet,François Colbert,Robert Desormeaux,René Gendreau,Jean-François Ouellet,Renaud Legoux,Jean-Luc Geha
Publisher : Unknown
Page : 418 pages
File Size : 52,9 Mb
Release : 2013-08
Category : Marketing
ISBN : 2896321055

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Marketing Management by Johanne Brunet,François Colbert,Robert Desormeaux,René Gendreau,Jean-François Ouellet,Renaud Legoux,Jean-Luc Geha Pdf

Author : Dawn Iacobucci
Publisher : Unknown
Page : 0 pages
File Size : 46,8 Mb
Release : 2023
Category : Marketing
ISBN : 9815097296

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Marketing Management by Dawn Iacobucci Pdf

Author : Ivna Reic
Publisher : Routledge
Page : 358 pages
File Size : 51,7 Mb
Release : 2016-09-19
Category : Business & Economics
ISBN : 9781136289798

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Events Marketing Management by Ivna Reic Pdf

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Author : Dhruv Grewal
Publisher : SAGE
Page : 225 pages
File Size : 49,9 Mb
Release : 2018-12-03
Category : Business & Economics
ISBN : 9781526457332

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Retail Marketing Management by Dhruv Grewal Pdf

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Author : David C. Bojanic,Robert D. Reid
Publisher : Wiley Global Education
Page : 384 pages
File Size : 55,7 Mb
Release : 2016-11-16
Category : Business & Economics
ISBN : 9781119195153

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Hospitality Marketing Management, 6th Edition by David C. Bojanic,Robert D. Reid Pdf

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Author : Alan Zimmerman,Jim Blythe
Publisher : Routledge
Page : 713 pages
File Size : 45,8 Mb
Release : 2017-09-25
Category : Business & Economics
ISBN : 9781317190073

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Business to Business Marketing Management by Alan Zimmerman,Jim Blythe Pdf

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Author : 50MINUTES,
Publisher : 50 Minutes
Page : 33 pages
File Size : 48,9 Mb
Release : 2015-09-02
Category : Business & Economics
ISBN : 9782806266125

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The Marketing Mix by 50MINUTES, Pdf

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Author : Alexander Chernev
Publisher : Unknown
Page : 283 pages
File Size : 54,8 Mb
Release : 2009
Category : Marketing
ISBN : 0982512635

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Strategic Marketing Management by Alexander Chernev Pdf

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Author : David A. Aaker,Damien McLoughlin
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 48,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780470689752

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Strategic Market Management by David A. Aaker,Damien McLoughlin Pdf

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Author : Stanley Paliwoda,Tim Andrews,Junsong Chen
Publisher : Routledge
Page : 204 pages
File Size : 44,9 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781136303814

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Marketing Management in Asia. by Stanley Paliwoda,Tim Andrews,Junsong Chen Pdf

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Author : Dr. R. Kanthiah Alias Deepak,Dr. S.Jeyakumar
Publisher : Educreation Publishing
Page : 92 pages
File Size : 40,6 Mb
Release : 2019-09-13
Category : Education
ISBN : 8210379456XXX

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Marketing Management by Dr. R. Kanthiah Alias Deepak,Dr. S.Jeyakumar Pdf

We are pleased to introduce the first edition of “Marketing Management” book for the students of BBA in Manonmaniam Sundaranar University. We are sincerely believes that students should acquire balanced knowledge of theory as well as practical aspects of the subject. We have structured the fundamentals in concise and accurate form. We constantly tried to remain faithful in two aspects: make the text easy to understand and keep the materials according to syllabus.

Author : Martial Pasquier,Jean-Patrick Villeneuve
Publisher : Routledge
Page : 354 pages
File Size : 44,7 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136504594

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Marketing Management and Communications in the Public Sector by Martial Pasquier,Jean-Patrick Villeneuve Pdf

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.

Author : Max Mittelstaedt
Publisher : Independently Published
Page : 202 pages
File Size : 54,9 Mb
Release : 2020-03-22
Category : Electronic
ISBN : 9798629589921

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Marketing Management by Max Mittelstaedt Pdf

You no longer have to read complicated and boring books to learn about Marketing and Brand Management. Every important point you need to know about Marketing Management is summarized in this easy-to-read 200-page book! Marketing is more than just selling products, promoting them, building a distribution and setting prices. The entire Marketing process is much more extensive. The book shows how Marketing theory can be applied in a practical manner through the Marketing Mix. It consists of the analysis, planning, implementation and control of company activities. In addition, several strategic and operational topics on Brand Management are highlighted in the book. The combination of important insights from both Marketing and Brand Management will ensure that you are proficient in the indispensable business function. You will find everything you need to know about the basics of Marketing and Brand Management in this book, including: ▶️ Marketing Plan ▶️ Marketing Strategies ▶️ Marketing Mix ▶️ Brand Process & Strategies ▶️ Strategic Marketing Management ▶️ Brand Positioning It's true to the title: Marketing Management - strategic Marketing Management - Marketing Planning and Strategy simply explained! The book includes: ✔️ All relevant Marketing Theories are explained in a understandable way ✔️ Over 65 images as an overview ✔️ Practical examples, tips and summaries The book is already ranked among the Top 20 in Marketing and International Management in Germany. Get into the world of marketing now!