Marketing Mindtap Course List

Author : William M. Pride,O. C. Ferrell
Publisher : Cengage Learning
Page : 0 pages
File Size : 49,8 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 0357033795

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Marketing Book in PDF, Epub and Kindle

Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Dawn Iacobucci
Publisher : Cengage Learning
Page : 336 pages
File Size : 40,6 Mb
Release : 2021-07-19
Category : Business & Economics
ISBN : 9780357635209

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Marketing Management Book in PDF, Epub and Kindle

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview offers a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning and prepare you to apply the latest marketing management principles for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Odies Collins Ferrell,Michael D. Hartline
Publisher : Thomson South-Western
Page : 587 pages
File Size : 51,6 Mb
Release : 2012-12-20
Category : Marketing
ISBN : 1285170431

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Marketing Strategy Book in PDF, Epub and Kindle

MARKETING STRATEGY, 6e, International Edition edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today--helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.

Author : Peter W. Reed
Publisher : Unknown
Page : 364 pages
File Size : 48,9 Mb
Release : 2010
Category : Marketing
ISBN : 017018532X

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Strategic Marketing Book in PDF, Epub and Kindle

This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

Author : Mary Lou Roberts
Publisher : Atomic Dog Publishing
Page : 0 pages
File Size : 47,9 Mb
Release : 2007-05
Category : Elektronisk markedsføring
ISBN : 0759392781

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Internet Marketing Book in PDF, Epub and Kindle

Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.

Author : Ken Kaser,Dotty Boen Oelkers
Publisher : Cengage Learning
Page : 0 pages
File Size : 50,9 Mb
Release : 2008
Category : Entertainment events
ISBN : 0538445149

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Sports and Entertainment Marketing Book in PDF, Epub and Kindle

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Author : Steve D'Alessandro,Hume Winzar,Ben Lowe,William Zikmund
Publisher : Cengage AU
Page : 650 pages
File Size : 41,9 Mb
Release : 2020-06-18
Category : Business & Economics
ISBN : 9780170438964

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Marketing Research Book in PDF, Epub and Kindle

Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Author : James L. Burrow
Publisher : Cengage Learning
Page : 0 pages
File Size : 51,7 Mb
Release : 2003
Category : Business education
ISBN : 0538435763

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Marketing Book in PDF, Epub and Kindle

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!

Author : Melissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neher
Publisher : Cengage Learning
Page : 400 pages
File Size : 40,9 Mb
Release : 2012-03-09
Category : Business & Economics
ISBN : 9781285402147

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Social Media Marketing: A Strategic Approach Book in PDF, Epub and Kindle

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Charles W. Lamb,Joe F. Hair,Carl McDaniel
Publisher : Cengage Learning
Page : 448 pages
File Size : 48,7 Mb
Release : 2020-04-20
Category : Business & Economics
ISBN : 9780357127889

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MKTG Book in PDF, Epub and Kindle

MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Charles Lamb,Joe Hair,Carl McDaniel
Publisher : South Western Educational Publishing
Page : 400 pages
File Size : 43,9 Mb
Release : 2018-01-25
Category : Business & Economics
ISBN : 1337407585

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MKTG Book in PDF, Epub and Kindle

Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Publisher : Cengage Learning
Page : 560 pages
File Size : 51,8 Mb
Release : 2012-08-10
Category : Business & Economics
ISBN : 9781285402864

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Consumer Behavior Book in PDF, Epub and Kindle

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Ken Kaser
Publisher : Cengage Learning
Page : 480 pages
File Size : 44,7 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781285414614

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Advertising and Sales Promotion Book in PDF, Epub and Kindle

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : William G. Zikmund
Publisher : Unknown
Page : 452 pages
File Size : 43,5 Mb
Release : 2003
Category : Marketing research
ISBN : OCLC:1034673549

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Essentials of Marketing Research Book in PDF, Epub and Kindle

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 54,8 Mb
Release : 2023-03-29
Category : Electronic
ISBN : 1337537551

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Marketing 2018 Book in PDF, Epub and Kindle