My Life In Advertising

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My Life in Advertising

Author : Claude Hopkins
Publisher : Lulu.com
Page : 92 pages
File Size : 52,6 Mb
Release : 1966
Category : Electronic
ISBN : 9781105161261

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My Life in Advertising by Claude Hopkins Pdf

A Big Life In Advertising

Author : Mary Lawrence
Publisher : Simon and Schuster
Page : 322 pages
File Size : 52,9 Mb
Release : 2003-05-06
Category : Biography & Autobiography
ISBN : 9780743245869

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A Big Life In Advertising by Mary Lawrence Pdf

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

My Life in Advertising and Scientific Advertising

Author : Claude Hopkins
Publisher : McGraw Hill Professional
Page : 340 pages
File Size : 55,9 Mb
Release : 1998
Category : Biography & Autobiography
ISBN : 0844231010

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My Life in Advertising and Scientific Advertising by Claude Hopkins Pdf

Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.

Scientific Advertising

Author : Claude C. Hopkins
Publisher : Positive Club
Page : 40 pages
File Size : 43,9 Mb
Release : 2002-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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Scientific Advertising by Claude C. Hopkins Pdf

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

My Life in Advertising and Scientific Advertising

Author : Claude C. Hopkins
Publisher : McGraw-Hill
Page : 318 pages
File Size : 50,9 Mb
Release : 1998
Category : Biography & Autobiography
ISBN : 0844231010

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My Life in Advertising and Scientific Advertising by Claude C. Hopkins Pdf

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.

The Unpublished David Ogilvy

Author : David Ogilvy
Publisher : Profile Books
Page : 208 pages
File Size : 55,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781847659453

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The Unpublished David Ogilvy by David Ogilvy Pdf

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Life After the 30-Second Spot

Author : Joseph Jaffe
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 42,7 Mb
Release : 2005-06-10
Category : Business & Economics
ISBN : 9780471738695

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Life After the 30-Second Spot by Joseph Jaffe Pdf

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

SUMMARY - My Life In Advertising By Claude Hopkins

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 21 pages
File Size : 53,6 Mb
Release : 2021-06-09
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - My Life In Advertising By Claude Hopkins by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the professional adventure of Claude C. Hopkins, as well as the main lessons he learned from his experience. You will also discover that : Claude C. Hopkins' modest origins allowed him to excel in his work; The only way to succeed is to work, and the field is the only valid place to learn; Work can and must be considered as a game to be practiced with pleasure and assiduity; Mail-order selling, because of its specificities, allows the implementation of fundamental principles or "scientific advertising"; The advertiser has heavy responsibilities and takes real risks, which is why he must be all the more careful and methodical; The advertising profession is less lucrative than it seems, and its collaboration with brands is precarious; Claude C. Hopkins has been successful in applying his knowledge of advertising to entrepreneurship. Claude C. Hopkins has an outstanding professional experience. In "My Life in Advertising", he reveals the path that led him to the top. A pioneer, an exceptional professional, he shows the way for his successors to do better than he did. For him, work is at the origin of all successes, his own as well as those of advertising campaigns. You too, get involved in advertising! *Buy now the summary of this book for the modest price of a cup of coffee!

Reality In Advertising

Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 44,9 Mb
Release : 2017-06-09
Category : Advertising
ISBN : 9781387028047

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Reality In Advertising by Rosser Reeves Pdf

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

My Life In Advertising and Scientific Advertising

Author : Claude C. Hopkins
Publisher : Unknown
Page : 0 pages
File Size : 45,9 Mb
Release : 2022-10-08
Category : Electronic
ISBN : 9394924205

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My Life In Advertising and Scientific Advertising by Claude C. Hopkins Pdf

Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing. 2) "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.

The Man Who Sold America

Author : Jeffrey L. Cruikshank,Arthur W. Schultz
Publisher : Harvard Business Press
Page : 480 pages
File Size : 41,8 Mb
Release : 2010-08-12
Category : Business & Economics
ISBN : 9781422161777

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The Man Who Sold America by Jeffrey L. Cruikshank,Arthur W. Schultz Pdf

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

My Life in Advertising

Author : Claude C. Hopkins
Publisher : Unknown
Page : 318 pages
File Size : 47,9 Mb
Release : 2013-03-01
Category : Electronic
ISBN : 0781281911

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My Life in Advertising by Claude C. Hopkins Pdf

Bonded Leather binding

How to Write a Good Advertisement

Author : Victor O. Schwab
Publisher : Ravenio Books
Page : 252 pages
File Size : 52,5 Mb
Release : 2015-10-28
Category : Business & Economics
ISBN : 8210379456XXX

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How to Write a Good Advertisement by Victor O. Schwab Pdf

This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

Mad Women

Author : Jane Maas
Publisher : Macmillan
Page : 272 pages
File Size : 46,5 Mb
Release : 2012-02-28
Category : Biography & Autobiography
ISBN : 9781429941143

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Mad Women by Jane Maas Pdf

"Breezy and salty." -The New York Times "Hilarious! Honest, intimate, this book tells it as it was." -Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene "Breezy and engaging [though] ...The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life." -The Boston Globe "A real-life Peggy Olson, right out of Mad Men." -Shelly Lazarus, Chairman, Ogilvy & Mather What was it like to be an advertising woman on Madison Avenue in the 60s and 70s - that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir. Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men. Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he'd used to find "a date" for a client, to the Ogilvy & Mather's annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

Triggers

Author : Joseph Sugarman
Publisher : Delstar Pub
Page : 236 pages
File Size : 48,9 Mb
Release : 1999
Category : Business & Economics
ISBN : 1891686038

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Triggers by Joseph Sugarman Pdf

Joseph Sugarman, recognized as one of the nation's top copywriters, marketers & catalog pioneers, has sold millions of dollars of products through the power of his pen. In TRIGGERS, Sugarman applies principles of direct marketing to the field of personal selling through 25 powerful techniques he calls "psychological triggers." These techniques effectively influence, persuade & motivate a prospect to make a positive buying decision. By learning just a few of these triggers any sales or marketing person can make a dramatic difference in their selling success. Whether it be selling in person or creating advertising that sells, knowledge of these psychological triggers is essential in a global competitive environment. Many of the triggers may surprise you because they are not obvious & yet are highly effective. Others are obvious but are applied in unique & different ways. Simply understanding these principles can trigger positive responses to any sales message, regardless of form. This invaluable book offers subtle but powerful tips for any salesperson, advertising executive or marketer.