Persuading With Data

Author : Miro Kazakoff
Publisher : MIT Press
Page : 264 pages
File Size : 55,7 Mb
Release : 2022-03-29
Category : Business & Economics
ISBN : 9780262368186

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Persuading with Data by Miro Kazakoff Pdf

An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Author : Herbert J. Rubin
Publisher : Routledge
Page : 242 pages
File Size : 44,5 Mb
Release : 2022-03-25
Category : Political Science
ISBN : 9781000566093

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Persuading Local Government by Herbert J. Rubin Pdf

This book provides a guide to becoming an empowered citizen, capable of achieving success when advocating with local government. Based on interviews with mayors, together with documentary evidence, analyses of public meetings, and the author’s own experience of advocacy, volunteering on city committees, and work on political campaigns, it describes how to advocate with local government officials, whom to contact, what to say when and where, and how to locate the facts, figures, and stories that can lend credence to an advocacy campaign. Guided by the ideas that persuasion efforts can succeed, are not difficult to undertake, and are in fact appreciated by public officials; that the system is open and that citizens have a fair chance of advancing their point of view; and that democracy depends upon citizen engagement, it presents concrete case studies in order to illustrate the guidance provided. With advice on how to organize and implement a successful advocacy campaign at a local level—and what to avoid—Persuading Local Government provides an antidote to the alienation of national politics, showing that local efforts at persuasion are meaningful and effect change on matters that affect people’s everyday lives.

Author : Hugh Brooks,Ravi Gupta
Publisher : John Wiley & Sons
Page : 458 pages
File Size : 41,8 Mb
Release : 2013-01-16
Category : Computers
ISBN : 9781118631850

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Using Social Media for Global Security by Hugh Brooks,Ravi Gupta Pdf

Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.

Author : Robert Cockcroft,Susan Cockcroft,Craig Hamilton
Publisher : Bloomsbury Publishing
Page : 208 pages
File Size : 55,5 Mb
Release : 2013-12-01
Category : Language Arts & Disciplines
ISBN : 9781350307995

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Persuading People by Robert Cockcroft,Susan Cockcroft,Craig Hamilton Pdf

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

Author : Christopher Kai Wong
Publisher : Unknown
Page : 197 pages
File Size : 48,8 Mb
Release : 2021
Category : Information visualization
ISBN : 9798731240253

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Persuading with Data by Christopher Kai Wong Pdf

Author : Martin Engebretsen,Helen Kennedy
Publisher : Amsterdam University Press
Page : 128 pages
File Size : 47,6 Mb
Release : 2020-03-21
Category : Computers
ISBN : 9789463722902

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Data Visualization in Society by Martin Engebretsen,Helen Kennedy Pdf

Today we are witnessing an increased use of data visualization in society. Across domains such as work, education and the news, various forms of graphs, charts and maps are used to explain, convince and tell stories. In an era in which more and more data are produced and circulated digitally, and digital tools make visualization production increasingly accessible, it is important to study the conditions under which such visual texts are generated, disseminated and thought to be of societal benefit. This book is a contribution to the multi-disciplined and multi-faceted conversation concerning the forms, uses and roles of data visualization in society. Do data visualizations do 'good' or 'bad'? Do they promote understanding and engagement, or do they do ideological work, privileging certain views of the world over others? The contributions in the book engage with these core questions from a range of disciplinary perspectives.

Author : David E. Nelson (M.D.),Bradford W. Hesse,Robert T. Croyle
Publisher : Oxford University Press, USA
Page : 340 pages
File Size : 53,9 Mb
Release : 2009
Category : Medical
ISBN : 9780195381535

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Making Data Talk by David E. Nelson (M.D.),Bradford W. Hesse,Robert T. Croyle Pdf

The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.

Author : Darby Orcutt
Publisher : ABC-CLIO
Page : 313 pages
File Size : 55,9 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9781591588269

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Library Data by Darby Orcutt Pdf

Numerical evidence is everywhere. And libraries are among the most abundant producers and storehouses of such evidence, as well as a key contact to numbers held elsewhere. But not all of this data is collected for the benefit of our users; some are integral to the functioning of the library itself. The papers in this collection run the gamut from library administrators addressing how to make data presentations appealing and effective, to an article on applying capital budgeting models to libraries, to a simple way to integrate Excel pivot tables with SQL stored procedures to create an amazingly elegant tool for vendor data analysis and visualization. They also cover specialized scenarios within, for example, the worlds of reference, collection development, serial acquisitions, web site design, and bibliographic instruction

Author : Morgan L. W. Hazelton,Rachael K. Hinkle
Publisher : University Press of Kansas
Page : 294 pages
File Size : 52,6 Mb
Release : 2022-08-16
Category : Law
ISBN : 9780700633630

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Persuading the Supreme Court by Morgan L. W. Hazelton,Rachael K. Hinkle Pdf

Each year the public, media, and government wait in anticipation for the Supreme Court to announce major decisions. These opinions have shaped legal policy in areas as important as healthcare, marriage, abortion, and immigration. It is not surprising that parties and outside individuals and interest groups seeking to impact these rulings invest an estimated $25 million to $50 million a year to produce roughly one thousand amicus briefs to communicate information to the justices. Despite the importance of the Court and the information it receives, many questions remain unanswered regarding the production of such information and its relationship to the Court’s decisions. Persuading the Supreme Court leverages the very written arguments submitted to the Court to shed light on both their construction and impact. Drawing on more than 25,000 party and amicus briefs filed between 1984 and 2015 and the text of the related court opinions, as well as interviews with former Supreme Court clerks and attorneys who have prepared and filed briefs before the Supreme Court, Morgan Hazelton and Rachael Hinkle have shed light on one of the more mysterious and consequential features of Supreme Court decision-making. Persuading the Supreme Court offers new evidence that the resource advantage enjoyed by some parties likely stems from both the ability of their experienced attorneys to craft excellent briefs and their reputations with the justices. The analyses also reveal that information operates differently in terms of influencing who wins and what policy is announced. Using those original interviews and quantitative analyses of a rich original dataset of tens of thousands of briefs, with measures built using sophisticated natural language processing tools, Hazelton and Hinkle investigate the factors that influence what information litigants and their attorneys provide to the Supreme Court and what the justices and their clerks do with that information in deciding cases that set legal policy for the entire country.

Author : Catherine D'Ignazio,Lauren F. Klein
Publisher : MIT Press
Page : 328 pages
File Size : 44,7 Mb
Release : 2020-03-31
Category : Social Science
ISBN : 9780262358538

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Data Feminism by Catherine D'Ignazio,Lauren F. Klein Pdf

A new way of thinking about data science and data ethics that is informed by the ideas of intersectional feminism. Today, data science is a form of power. It has been used to expose injustice, improve health outcomes, and topple governments. But it has also been used to discriminate, police, and surveil. This potential for good, on the one hand, and harm, on the other, makes it essential to ask: Data science by whom? Data science for whom? Data science with whose interests in mind? The narratives around big data and data science are overwhelmingly white, male, and techno-heroic. In Data Feminism, Catherine D'Ignazio and Lauren Klein present a new way of thinking about data science and data ethics—one that is informed by intersectional feminist thought. Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever “speak for themselves.” Data Feminism offers strategies for data scientists seeking to learn how feminism can help them work toward justice, and for feminists who want to focus their efforts on the growing field of data science. But Data Feminism is about much more than gender. It is about power, about who has it and who doesn't, and about how those differentials of power can be challenged and changed.

Author : Peter Guber
Publisher : Currency
Page : 272 pages
File Size : 53,6 Mb
Release : 2011-03-01
Category : Business & Economics
ISBN : 9780307587978

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Tell to Win by Peter Guber Pdf

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

Author : Michael Buckland
Publisher : MIT Press
Page : 234 pages
File Size : 47,6 Mb
Release : 2017-03-03
Category : Language Arts & Disciplines
ISBN : 9780262533386

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Information and Society by Michael Buckland Pdf

A short, informal account of our ever-increasing dependence on a complex multiplicity of messages, records, documents, and data. We live in an information society, or so we are often told. But what does that mean? This volume in the MIT Press Essential Knowledge series offers a concise, informal account of the ways in which information and society are related and of our ever-increasing dependence on a complex multiplicity of messages, records, documents, and data. Using information in its everyday, nonspecialized sense, Michael Buckland explores the influence of information on what we know, the role of communication and recorded information in our daily lives, and the difficulty (or ease) of finding information. He shows that all this involves human perception, social behavior, changing technologies, and issues of trust. Buckland argues that every society is an “information society”; a “non-information society” would be a contradiction in terms. But the shift from oral and gestural communication to documents, and the wider use of documents facilitated by new technologies, have made our society particularly information intensive. Buckland describes the rising flood of data, documents, and records, outlines the dramatic long-term growth of documents, and traces the rise of techniques to cope with them. He examines the physical manifestation of information as documents, the emergence of data sets, and how documents and data are discovered and used. He explores what individuals and societies do with information; offers a basic summary of how collected documents are arranged and described; considers the nature of naming; explains the uses of metadata; and evaluates selection methods, considering relevance, recall, and precision.

Author : Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
Publisher : Oxford University Press, USA
Page : 1124 pages
File Size : 49,8 Mb
Release : 2020
Category : Political Science
ISBN : 9780190860806

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The Oxford Handbook of Electoral Persuasion by Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel Pdf

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Author : Stephen H. White
Publisher : Lead + Learn Press
Page : 206 pages
File Size : 44,6 Mb
Release : 2005
Category : Education
ISBN : 0970945590

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Show Me the Proof! by Stephen H. White Pdf

This book is the outcry from parents and citizens everywhere. Educators must be able to provide evidence of improvement, but how? Each person in the educational system must be a part of the assessment team superintendents, principals, teachers, and parents."

Author : James A. Barresi,Jeffery Gammon,Robert E. Hunter
Publisher : Unknown
Page : 276 pages
File Size : 42,6 Mb
Release : 1973
Category : Beet sugar
ISBN : STANFORD:36105126787402

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The Northern Maine Regional Treatment System by James A. Barresi,Jeffery Gammon,Robert E. Hunter Pdf