Persuasion Iq

Author : Kurt Mortensen
Publisher : AMACOM
Page : 337 pages
File Size : 43,6 Mb
Release : 2008-06-11
Category : Business & Economics
ISBN : 9780814410257

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Persuasion IQ by Kurt Mortensen Pdf

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Author : Mark Rodgers,Alan Weiss
Publisher : AMACOM
Page : 240 pages
File Size : 50,8 Mb
Release : 2015-05-06
Category : Business & Economics
ISBN : 9780814434185

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Persuasion Equation by Mark Rodgers,Alan Weiss Pdf

In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

Author : Kurt Mortensen
Publisher : AMACOM
Page : 259 pages
File Size : 51,5 Mb
Release : 2013-06-10
Category : Business & Economics
ISBN : 9780814432105

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Maximum Influence by Kurt Mortensen Pdf

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence!

Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 69 pages
File Size : 45,7 Mb
Release : 2010-04-16
Category : Reference
ISBN : 9781475824148

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Jspr Vol 30-N3 by Journal of School Public Relations Pdf

The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.

Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy
Publisher : Psychology Press
Page : 246 pages
File Size : 45,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415322235

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Persuasion in Advertising by John O'Shaughnessy,Nicholas J. O'Shaughnessy Pdf

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Author : Kurt W. Mortensen
Publisher : AMACOM/American Management Association
Page : 258 pages
File Size : 42,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0814428045

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Maximum Influence by Kurt W. Mortensen Pdf

Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.

Author : Mo Abraham
Publisher : eBookIt.com
Page : 935 pages
File Size : 43,8 Mb
Release : 2016-10-21
Category : Self-Help
ISBN : 9781456627249

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Personal Development With Success Ingredients by Mo Abraham Pdf

The team of successful people is a network of readers whose feedback have remained frankly remarkable. They have transformed themselves into an epitome of success by studying and practicing the principles outlined in the book. The book titled Personal Development with Success Ingredients written by Mo Abraham is a step-by-step guide for success, wealth, and happiness and the formula are by far tried and proven. The 12-In-1 book covering over fifty topics on Health & Mental Development, Personal & Social Development, and Financial Development was written with the sole aim of illuminating the minds of those who are disappointed at so-called ‘success books’ as many of them are only theoretical and somewhat not applicable in a different localized setting and hence, not workable. But Personal Development with Success Ingredients is a book embracing principles which are very much universal and can be found in virtually everyone. It's also like a whole library of knowledge, wisdom, key secrets and more packed into one book. For those wondering where the real secret of success can be found, it can be surely found in this book. The book was written by Mo Abraham, an experienced entrepreneur who has gained success by applying these same principles in his own life and business. He was a former merchant navy officer who also worked in big telecommunication companies occupying very high positions until he set up his own business in 2003. Like everyone else, Mo Abraham was also faced with the same struggle everyone faced but overcame those using strategic universal laws which he has hidden in the pages of this great book. The principles are affluently assuring and guarantee a life-changing experience. The author has deliberately set an affordable price so that anyone can have the alluring experience this book has to offer. The massive book contains over 900 pages of LIFE-TRANSFORMING information that have been proven to work for thousands and thousands of successful people around the world today.

Author : Kurt Mortensen
Publisher : AMACOM
Page : 208 pages
File Size : 53,6 Mb
Release : 2010-10-13
Category : Business & Economics
ISBN : 9780814415924

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The Laws of Charisma by Kurt Mortensen Pdf

The Laws of Charisma explores the vital skills and traits needed to earn trust, generate interest, and motivate others in the workplace. Bestselling author Kurt Mortensen defines the intersection of these pivotal abilities as charisma--an enviable quality that can lead to improved relationships, greater income, and more success in every area of life. To some extent, charisma is innate, but in this inspiring guide Mortensen explores the trait’s four core elements to show how anyone can draw out a more charismatic and compelling presence. With the help of practical tools, simple principles, applicable exercises, and insightful assessments, you’ll learn how to radiate confidence, passion, power, and optimism; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport. People with the ability to enter a room and draw instant attention, effortlessly exuding charm and radiating energy, are better able to influence what gets done and ultimately achieve what they want. The Laws of Charisma is packed with everything you need to develop and bring out the more charismatic person within.

Author : Jack N. Raven
Publisher : Gem delos Santos
Page : 104 pages
File Size : 43,7 Mb
Release : 2015-09-25
Category : Self-Help
ISBN : 9781311800831

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The Injector Protocol: How To Inject Your Essence Literally Into Everything! by Jack N. Raven Pdf

Boxed set that includes Hypno-Machines $2.99 value! How would you like the ability to inject any thought, any feeling into anyone? How about with everything they think about, you'll automatically be the first thing that pops in their minds? In other words, you've injected yourself into anyone and anywhere that exists outside and inside! Real or imagined-- everything will make them think of you! This is called "Anchors". This book will help you breeze past the learning curve and make you an expert in this technology, in no time flat! One of the most overlooked and undermined tools in Persuasion disciplines are "NLP Anchors". And those who have read about them? They just dont know how to use them IN REAL LIFE! In other words, they have a mental understanding, but never a practical grasp of how things really work! Ttypical NLP and Hypnosis books are brimming with ambiguities and hype, most come out with unrealistic expectations and misunderstandings how it actually works! This book (including Hypno-Machines) will provide you -- the reader, what you need to expertly use Anchors and similar tools to effortlessly and consistently inject yourself into everything that exists! This book goes into the nitty-gritty of installing essences of yourself into physical and non-physical subjects, concepts, ideas and memories. Not just provide you theories, but help you in actual execution of the techniques with real life targets and real life situations! There are many ways to go about anchoring yourself into a target's mind and the objective is to inject yourself into as many places of the idea as possible. Hopefully into positive or beneficial feelings and emotions so you can achieve positive associations. You will come out of this, appreciating Anchors in a practical, down to earth, " An Operator in the trenches" point of view that students learning Anchors from a clinician or someone focused with therapeutic intent would miss. Heck, much of my confusion came from NLP and Hypnosis books! Trust me, I have meet hundreds of so called NLP experts, and Persuaders of different sorts, and not very many trully understand it! Follow my advice, and you'll come out ahead. You'll actually be able to do powerful things in the real world! =========================== Hypno Machines - How To Convert Every Object In Your Environment As a Device For Psychological and Emotional Manipulaton! $2.99 if bought separately. Description: This book is all about reprogramming and having control of literally every object that exists in the world, and any object and concepts, feelings and emotions that exists only in the mind, as actual tools that affect change within you! (Note: Injector protocol is geared for other people, while this helps create changes WITHIN the operator!) By tools, it literally means tools! Physical objects metaphorically functioning like electronic devices with actual on/off switches, volume knobs and levers. The same technology can also be applied as a tool of persuasion and brainwashing, depending on the intent of the Operator or user. Though not a book on the occult, students of the occult will be able to utilize the technologies here and make some modifications for use in ritual magick purposes too. By following the recommendations in this book, you can literally turn everything in the world as a physical devices for emotional, psychological and even spiritual development not only for you, but for every one you care about!

Author : James P. Farwell
Publisher : Georgetown University Press
Page : 306 pages
File Size : 43,7 Mb
Release : 2012-11-27
Category : Political Science
ISBN : 9781589019423

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Persuasion and Power by James P. Farwell Pdf

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

Author : Iliana Matsuhara
Publisher : Unknown
Page : 302 pages
File Size : 40,9 Mb
Release : 2021-07-08
Category : Electronic
ISBN : 9798533970297

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10 Major Persuasion IQ Skills by Iliana Matsuhara Pdf

Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skills can impact many aspects of job performance. Through his Persuasion Institute, the author has sought out and studied the Persuasion IQ (PQ) of the world's top influencers. Now, in this game-changing guide, he's leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: - read people quickly; create instant trust; get others to take immediate action; - close more sales; - win over clients; accelerate business success; - earn what they're really worth; - influence others to accept their points of view; - win negotiations; - enhance relationships; - and--most important--hear the magical word "yes" more often!

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
Page : 255 pages
File Size : 53,8 Mb
Release : 2015-10-05
Category : Language Arts & Disciplines
ISBN : 9781443884587

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Recruitment Advertising as an Instrument of Employer Branding by Jolanta Łącka-Badura Pdf

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Author : Emory Green
Publisher : Modern Mind Media
Page : 128 pages
File Size : 50,7 Mb
Release : 2020-04-14
Category : Electronic
ISBN : 1647801060

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Dark Seduction and Persuasion Tactics by Emory Green Pdf

Author : Journal of School Public Relations
Publisher : Rowman & Littlefield
Page : 95 pages
File Size : 44,6 Mb
Release : 2013-04-11
Category : Reference
ISBN : 9781475823981

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Jspr Vol 33-N4 by Journal of School Public Relations Pdf

The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.

Author : Arletta Defayette
Publisher : Unknown
Page : 302 pages
File Size : 42,8 Mb
Release : 2021-07-08
Category : Electronic
ISBN : 9798533955522

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Mastering Persuasion Skills by Arletta Defayette Pdf

Persuasion is convincing others to agree with your point of view or follow a course of action. Employers value persuasive skills in employees because these skills can impact many aspects of job performance. Through his Persuasion Institute, the author has sought out and studied the Persuasion IQ (PQ) of the world's top influencers. Now, in this game-changing guide, he's leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: - read people quickly; create instant trust; get others to take immediate action; - close more sales; - win over clients; accelerate business success; - earn what they're really worth; - influence others to accept their points of view; - win negotiations; - enhance relationships; - and--most important--hear the magical word "yes" more often!