Positioning

Author : Krzysztof W. Kolodziej,Johan Hjelm
Publisher : CRC Press
Page : 488 pages
File Size : 46,9 Mb
Release : 2017-12-19
Category : Technology & Engineering
ISBN : 9781420005004

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Local Positioning Systems Book in PDF, Epub and Kindle

Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how to set them up. Other chapters are dedicated to position computation algorithms using different signal metrics and determination methods, 2D/3D indoor map data and location models, indoor navigation, system components and how they work, privacy, deployment issues, and standards. In detail, the book explains the steps for deploying a location-enabled network, including doing a site-survey, creating a positioning model and floor maps, and access point placement and configuration. Also presented is a classification for network-based and ad-hoc positioning systems, and a framework for developing indoor LBS services. This comprehensive guide will be invaluable to students and lecturers in the area of wireless computing. It will also be an enabling resource to developers and researchers seeking to expand their knowledge in this field.

Author : Charles Blankson,Stanley Coffie
Publisher : Routledge
Page : 152 pages
File Size : 50,5 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781351038058

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Branding and Positioning in Base of the Pyramid Markets in Africa Book in PDF, Epub and Kindle

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Author : Al Ries,Jack Trout
Publisher : McGraw Hill Professional
Page : 213 pages
File Size : 41,5 Mb
Release : 2001-01-03
Category : Business & Economics
ISBN : 9780071705875

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Positioning: The Battle for Your Mind Book in PDF, Epub and Kindle

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Author : Hazel K Platzer
Publisher : Routledge
Page : 218 pages
File Size : 44,6 Mb
Release : 2017-07-12
Category : Social Science
ISBN : 9781315422312

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Positioning Identities Book in PDF, Epub and Kindle

How do lesbians and gays negotiate their sexual identities in mental health care contexts? How do they manage the institutional homophobia and heterosexism embedded in health care practice and practitioners? Using interpretive phenomenology, Hazel Platzer overturns limiting dualisms to describe the ways in which lesbians and gays are silenced and pathologized in their mental health care encounters, how they resist, and how their resistance can restrict access to care. She highlights the difficulties of researching a sensitive topic with a relatively “hidden” population, and devises innovative techniques for handling bias and a multi-methods approach to the phenomenological study of experience and identities. She then offers proactive steps toward creating a health care environment in which lesbian and gay identities are normalized, improving both access to and quality of health care.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,7 Mb
Release : 1985
Category : Artificial satellites
ISBN : UIUC:30112075627080

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Positioning with GPS-1985 Book in PDF, Epub and Kindle

Author : A. Stewart Whitley,Charles Sloane,Graham Hoadley,Adrian D. Moore
Publisher : CRC Press
Page : 520 pages
File Size : 52,7 Mb
Release : 2005-08-26
Category : Medical
ISBN : 9781444114607

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Clark's Positioning in Radiography 12Ed Book in PDF, Epub and Kindle

First published in 1939, this is the definitive text on patient positioning for the diagnostic radiography student and practitioner. The experienced author team appreciates that there is no substitute for a good understanding of basic skills in patient positioning and an accurate knowledge of anatomy to ensure good radiographic practice. This 12th

Author : Margaret Kumar,Supriya Pattanayak
Publisher : SAGE Publishing India
Page : 313 pages
File Size : 48,7 Mb
Release : 2018-03-19
Category : Reference
ISBN : 9789352806195

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Positioning Research Book in PDF, Epub and Kindle

Encompasses western and traditional methodologies including indigeneity, oral and tribal knowledge to create a research-knowledge nexus.

Author : Kenneth L. Bontrager,John P. Lampignano,Leslie E. Kendrick
Publisher : Elsevier Health Sciences
Page : 569 pages
File Size : 52,6 Mb
Release : 2013-01-01
Category : Medical
ISBN : 9780323088329

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Workbook for Textbook of Radiographic Positioning and Related Anatomy Book in PDF, Epub and Kindle

Reinforce your knowledge of radiographic positioning and anatomy, and produce quality radiographs! Corresponding to the chapters in Bontrager and Lampignano's Textbook of Radiographic Positioning and Related Anatomy, 8th Edition,this practical workbook offers a wide variety of exercises including situation-based questions, film critique questions, laboratory activities, and self-evaluation tests. A wide variety of exercises include questions on anatomy, positioning critique, and image evaluation, with answers at the end of the workbook.Chapter competencies are formatted as a set of tasks that you should be able to perform after working through the material.Situational questions describe clinical scenarios, then ask you to apply your knowledge to real-life examples.Film critique questions prepare you to evaluate the quality of radiographs and ask what positioning corrections need to be made to improve the image.Laboratory exercises provide hands-on experience as you perform radiographs using phantoms, evaluate the images, and practice positioning.Self-tests at the ends of chapters help you assess your learning with multiple choice, labeling, short answer, and true/false questions. Updated content matches the revisions to the textbook.Stronger focus on computed and digital radiography in questions includes images from the newest equipment.Expanded coverage of computed tomography reflects changes in practice.

Author : Bruce W. Long,Jeannean Hall Rollins,Barbara J. Smith
Publisher : Elsevier Health Sciences
Page : 592 pages
File Size : 46,6 Mb
Release : 2018-11-25
Category : Medical
ISBN : 9780323640435

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Merrill's Atlas of Radiographic Positioning and Procedures E-Book Book in PDF, Epub and Kindle

With more than 400 projections, Merrill's Atlas of Radiographic Positioning & Procedures, 14th Edition makes it easier to for you to learn anatomy, properly position the patient, set exposures, and take high-quality radiographs. This definitive text has been reorganized to align with the ASRT curriculum — helping you develop the skills to produce clear radiographic images. It separates anatomy and positioning information by bone groups or organ systems — using full-color illustrations to show anatomical anatomy, and CT scans and MRI images to help in learning cross-section anatomy. Merrill's Atlas is not just the gold standard in radiographic positioning texts, and the most widely used, but also an excellent review in preparing for ARRT and certification exams! Comprehensive, full-color coverage of anatomy and positioning makes Merrill's Atlas the most in-depth text and reference available for radiography students and practitioners. Frequently performed essential projections identified with a special icon to help you focus on what you need to know as an entry-level radiographer. Summary of Pathology table now includes common male reproductive system pathologies. Coverage of common and unique positioning procedures includes special chapters on trauma, surgical radiography, geriatrics/pediatrics, and bone densitometry, to help prepare you for the full scope of situations you will encounter. Collimation sizes and other key information are provided for each relevant projection. Numerous CT and MRI images enhance comprehension of cross-sectional anatomy and help in preparing for the Registry examination. UPDATED! Positioning photos show current digital imaging equipment and technology. Summary tables provide quick access to projection overviews, guides to anatomy, pathology tables for bone groups and body systems, and exposure technique charts Bulleted lists provide clear instructions on how to correctly position the patient and body part when performing procedures. NEW! Updated content in text reflects continuing evolution of digital image technology NEW! Updated positioning photos illustrate the current digital imaging equipment and technology (lower limb, scoliosis, pain management, swallowing dysfunction). NEW! Added digital radiographs provide greater contrast resolution for improved visualization of pertinent anatomy. NEW! Revised positioning techniques reflect the latest ASRT standards.

Author : Minru Zhao
Publisher : Taylor & Francis
Page : 161 pages
File Size : 49,8 Mb
Release : 2023-04-28
Category : Language Arts & Disciplines
ISBN : 9781000876369

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Translator Positioning in Characterisation Book in PDF, Epub and Kindle

Applying Systemic Functional Linguistics (SFL) to Descriptive Translation Studies (DTS), to three translations of a classic Chinese text, Zhao proposes a new model for linking translator positioning with translational norms in the target culture. Zhao combines the Appraisal model from SFL with a characterisation model to describe the role of translator positioning in character construction. Looking at three different translations of the classic Chinese novel Luotuo Xiangzi, she uses corpus tools to compare the opening and ending chapters of each translation, identifying textual patterns of translator positioning. She then analyses and compares the cover designs of the translated novels and reconstructs the translational norms governing the translator’s positioning in characterisation. In doing so she contributes to DTS by developing a systematic and consistent framework to analyse verbal and visual elements in translated novels. Her multimodal analysis also provides insights into the broader patterns of translated language. An insightful read for scholars interested in both theoretical and empirical approaches to translation studies.

Author : Kimberly A. Whitler
Publisher : Columbia University Press
Page : 128 pages
File Size : 50,9 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780231548113

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Positioning for Advantage Book in PDF, Epub and Kindle

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Author : Jeannean Hall Rollins,Bruce W. Long,Tammy Curtis
Publisher : Elsevier Health Sciences
Page : 592 pages
File Size : 55,7 Mb
Release : 2022-06-27
Category : Medical
ISBN : 9780323833288

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Merrill's Atlas of Radiographic Positioning and Procedures - Volume 1 - E-Book Book in PDF, Epub and Kindle

Merrill's Atlas of Radiographic Positioning and Procedures - Volume 1 - E-Book

Author : John Lampignano,Leslie E. Kendrick
Publisher : Elsevier Health Sciences
Page : 344 pages
File Size : 51,8 Mb
Release : 2020-09-22
Category : Electronic
ISBN : 9780323797894

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Bontrager's Handbook of Radiographic Positioning and Techniques - E-BOOK Book in PDF, Epub and Kindle

Get on-the-spot guidance for all the types of positioning you’ll need to perform during clinicals with Bontrager’s Handbook of Radiographic Positioning and Techniques, 10th Edition. With bulleted instructions and photos of properly-positioned patients, this portable and pocket-sized reference can help you safely, quickly, and confidently position for the most-commonly requested radiographic studies. Plus, this must-have radiographic positioning and anatomy handbook also provides suggested techniques and critique points to help you quickly and easily evaluate your own radiographs as you produce them in clinicals. 217 projections provide a snapshot of essential information in an easily accessible and portable format. Standard radiographic image and evaluation criteria are presented on each positioning page, demonstrating critical anatomy and a list for critique. Page number references for the text are included at the bottom of each positioning page to help you easily move back and forth between the text for greater detail and explanation concerning a particular position. Positioning presentations include positioning instructions, collimation field size, CR location and CR angle, suggested kVp ranges, space for writing in exposure factors, and more. Appendices offer additional quick-reference information on patient dose, abbreviations and acronyms, and various conversion charts, enabling you to locate important information quickly. NEW! Updated photographs visually demonstrate the latest digital technology used in radiography with new radiographs, positioning, and equipment images. NEW! Updated content reflecting the latest ARRT competencies prepares you for boards and clinical practice. NEW! Additional Bernageau and Zanca projections offer guidance on these important projections performed for shoulder pathology and trauma.

Author : Leo Appleton
Publisher : Routledge
Page : 332 pages
File Size : 40,8 Mb
Release : 2021-05-14
Category : Language Arts & Disciplines
ISBN : 9781000352146

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Positioning the Academic Library within the University Book in PDF, Epub and Kindle

Academic libraries are facing uncertain times. The international higher education environment is very volatile and academic libraries and librarians can play a major role in helping to strategically position their parent institution within it. In doing so, there needs to be clarity as to what the position of the academic library is with regard to the role and function it has within the university and how library leadership can have pan-institutional influence and impact. There are several ways in which the academic library can position itself and this collection demonstrates many of these. Strategic alignment with the university and its mission is a fundamental part of successful positioning, as is being flexible, adaptable and responsive to changing needs, requirements and expectations. Developments in research support and scholarly communications, as well as super-convergences with other academic support departments, are examples of such responsiveness. These topics along with other emerging themes, such as library functions and institutional partnerships and collaborations, are all discussed in the book and provide the reader with a rich variety of reflections and case studies on how academic libraries, from across the globe, have addressed their position within their institution. This book was originally published as a special issue of the journal New Review of Academic Librarianship.

Author : Anne Bright
Publisher : Elsevier Health Sciences
Page : 268 pages
File Size : 51,7 Mb
Release : 2009-12-03
Category : Medical
ISBN : 9780729579858

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Planning and Positioning in MRI - E-Book Book in PDF, Epub and Kindle

Positioning in MRI is a clinical manual about the creation of magnetic resonance images. This manual focuses upon patient positioning and image planning. The manual is organised by body region and provides valuable insight into - Patient pathology on MRI. Considerations when positioning both the patient and coil. Imaging planes. Anatomical image alignment. This manual is a comprehensive highly visual reference to the planning and positioning of patients and coils in MR imaging. High quality imaging specific to patient pathology is encouraged through the focus on ‘considerations’ specific to coil and patient placement and imaging plane selection. Over 200 MR images Formulaic internal design assist use as clinical manual to MRI planning Evidence base provided where appropriate (cranial neurology) Image selection – assist learning principles that underpin good positioning and anatomical coverage Explores positioning of patient and coils specific to individual treatment requirements Evolve website – image collection (over 200 MR images) and additional case studies