Product Analytics

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Product Analytics

Joanne Rodrigues
Product Analytics Book PDF

Author : Joanne Rodrigues
Publisher : Addison-Wesley Professional
Page : 734 pages
File Size : 55,5 Mb
Release : 2020-08-27
Category : Computers
ISBN : 9780135258637

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Product Analytics by Joanne Rodrigues Pdf

Use Product Analytics to Understand Consumer Behavior and Change It at Scale Product Analytics is a complete, hands-on guide to generating actionable business insights from customer data. Experienced data scientist and enterprise manager Joanne Rodrigues introduces practical statistical techniques for determining why things happen and how to change what people do at scale. She complements these with powerful social science techniques for creating better theories, designing better metrics, and driving more rapid and sustained behavior change. Writing for entrepreneurs, product managers/marketers, and other business practitioners, Rodrigues teaches through intuitive examples from both web and offline environments. Avoiding math-heavy explanations, she guides you step by step through choosing the right techniques and algorithms for each application, running analyses in R, and getting answers you can trust. Develop core metrics and effective KPIs for user analytics in any web product Truly understand statistical inference, and the differences between correlation and causation Conduct more effective A/B tests Build intuitive predictive models to capture user behavior in products Use modern, quasi-experimental designs and statistical matching to tease out causal effects from observational data Improve response through uplift modeling and other sophisticated targeting methods Project business costs/subgroup population changes via advanced demographic projection Whatever your product or service, this guide can help you create precision-targeted marketing campaigns, improve consumer satisfaction and engagement, and grow revenue and profits. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Deep Data Analytics for New Product Development

Walter R. Paczkowski
Deep Data Analytics for New Product Development Book PDF

Author : Walter R. Paczkowski
Publisher : Routledge
Page : 294 pages
File Size : 45,5 Mb
Release : 2020-02-19
Category : Business & Economics
ISBN : 9780429663314

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Deep Data Analytics for New Product Development by Walter R. Paczkowski Pdf

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Lean Analytics

Alistair Croll,Benjamin Yoskovitz
Lean Analytics Book PDF

Author : Alistair Croll,Benjamin Yoskovitz
Publisher : "O'Reilly Media, Inc."
Page : 403 pages
File Size : 49,8 Mb
Release : 2024-02-23
Category : Business & Economics
ISBN : 9781098168155

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Lean Analytics by Alistair Croll,Benjamin Yoskovitz Pdf

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Pricing Analytics

Walter R. Paczkowski
Pricing Analytics Book PDF

Author : Walter R. Paczkowski
Publisher : Routledge
Page : 318 pages
File Size : 47,8 Mb
Release : 2018-06-27
Category : Business & Economics
ISBN : 9781351713092

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Pricing Analytics by Walter R. Paczkowski Pdf

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

Building Products for the Enterprise

Blair Reeves,Benjamin Gaines
Building Products for the Enterprise Book PDF

Author : Blair Reeves,Benjamin Gaines
Publisher : "O'Reilly Media, Inc."
Page : 184 pages
File Size : 41,9 Mb
Release : 2018-03-09
Category : Computers
ISBN : 9781492024736

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Building Products for the Enterprise by Blair Reeves,Benjamin Gaines Pdf

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

Bioprocess and Analytics Development for Virus-based Advanced Therapeutics and Medicinal Products (ATMPs)

Saurabh Gautam,Abhilash I. Chiramel,Roland Pach
Bioprocess and Analytics Development for Virus based Advanced Therapeutics and Medicinal Products ATMPs Book PDF

Author : Saurabh Gautam,Abhilash I. Chiramel,Roland Pach
Publisher : Springer Nature
Page : 448 pages
File Size : 52,6 Mb
Release : 2023-08-10
Category : Medical
ISBN : 9783031284892

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Bioprocess and Analytics Development for Virus-based Advanced Therapeutics and Medicinal Products (ATMPs) by Saurabh Gautam,Abhilash I. Chiramel,Roland Pach Pdf

This book reviews the knowledge, methods and available techniques in the rapidly advancing field of virus based vaccines and gene therapeutics. It also highlights new innovative tools and interdisciplinary techniques for bioprocess development and analytics of viruses and viral vectors. As such, it provides a timely and highly relevant resource, since current advances in pharmaceutical research have seen the rise of vaccines and advanced therapeutics and medicinal products (ATMPs), that rely on the power of viruses. However, developing bioprocesses and analytics required to create this often called “magic bullet” (i.e. gene therapy) remains an extremely challenging and costly task. This book offers strategies for overcoming hurdles and difficulties within in all the necessary steps of viral vector development - from scalability to purification methods and quality control. The book is intended for researchers working in academia or industry, as well as graduate students pursuing a career in virology.

Networks Against Time

Anna Nagurney,Min Yu,Amir H. Masoumi,Ladimer S. Nagurney
Networks Against Time Book PDF

Author : Anna Nagurney,Min Yu,Amir H. Masoumi,Ladimer S. Nagurney
Publisher : Springer Science & Business Media
Page : 148 pages
File Size : 51,7 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781461462774

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Networks Against Time by Anna Nagurney,Min Yu,Amir H. Masoumi,Ladimer S. Nagurney Pdf

Despite significant achievements, the discipline of supply chain management is still unable to satisfactorily handle many practical real-world challenges. The authors of Networks Against Time claim that a unified supply chain network analytics framework is needed which should be able to handle optimization and competitive behavior while also maintain relevance to many industrial sectors in which perishable products are prominent, from healthcare to food and from fashion apparel to technology. This Brief provides a wide range of critical supply chain problems which are modeled as generalized networks. Guidelines are provided to determine the arc multipliers that capture perish ability of the product whether food, radioisotopes, or even highly perishable blood in healthcare over space and time. Through case studies the authors portray the application of the models and algorithms to real-world sectors which illustrate the power of the framework in practice. The models and algorithms are fully described along with the input and output data in the case studies. This level of transparency is useful pedagogically as well as for future research and for applications in practice. Researchers and practitioners in mathematics, in operations research and management science, operations management, as well as in economics and computer science will find this book useful to gain a broader appreciation of the richness of network supply chain structures, processes, and applications. This book can also be used by advanced undergraduate students and graduate students in the disciplines noted above to familiarize themselves with methodologies and supply chain network models and applications.​​

Using Analytics to Detect Possible Fraud

Pamela S. Mantone
Using Analytics to Detect Possible Fraud Book PDF

Author : Pamela S. Mantone
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 42,8 Mb
Release : 2013-07-16
Category : Business & Economics
ISBN : 9781118715987

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Using Analytics to Detect Possible Fraud by Pamela S. Mantone Pdf

Detailed tools and techniques for developing efficiency and effectiveness in forensic accounting Using Analytics to Detect Possible Fraud: Tools and Techniques is a practical overview of the first stage of forensic accounting, providing a common source of analytical techniques used for both efficiency and effectiveness in forensic accounting investigations. The book is written clearly so that those who do not have advanced mathematical skills will be able to understand the analytical tests and use the tests in a forensic accounting setting. It also includes case studies and visual techniques providing practical application of the analytical tests discussed. Shows how to develop both efficiency and effectiveness in forensic accounting Provides information in such a way that non-practitioners can easily understand Written in plain language: advanced mathematical skills are not required Features actual case studies using analytical tests Essential reading for every investor who wants to prevent financial fraud, Using Analytics to Detect Possible Fraud allows practitioners to focus on areas that require further investigative techniques and to unearth deceptive financial reporting before it's too late.

Product Design and Innovation

Carlos M. Rodriguez, Ph.d.
Product Design and Innovation Book PDF

Author : Carlos M. Rodriguez, Ph.d.
Publisher : Createspace Independent Publishing Platform
Page : 496 pages
File Size : 40,9 Mb
Release : 2016-12-29
Category : Electronic
ISBN : 1523202831

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Product Design and Innovation by Carlos M. Rodriguez, Ph.d. Pdf

As product designer or product marketing manager, decisions related to the conceptualization and design of new products and modifications of existing ones are critical and must be made following proven, successful methodologies. While many books on product management, development, and product marketing exist, they do not explore these techniques and the applications outside the traditional marketing management context. The result is a serious lack of understanding for professionals around the world about the design process itself and the tools for product development. Carlos M. Rodríguez, PhD, is the director of the Center for the Study of Innovation Management CSIM at Delaware State University, and has set out to address this discrepancy. The result is Product Design and Innovation: Analytics for Decision Making, a practical, hands-on resource guiding readers through the entire design process and methodologies applied in industry. Beginning with concepts and ideas, Rodríguez provides the analytical and quantitative skills needed to see a project through to launch-while minimizing future commercial risks. Techniques discussed include the Kano methodology and concept development, functional analysis and systems technique (FAST), quality function deployment (QFD), Taguchi robust design, emotional design, Kansei methodology, and prototyping. An accessible, step-by-step overview of product conceptualization and design, supported by illustrative applications and written in a clear and simple language, Product Design and Innovation is an invaluable tool for design students and marketing professionals.

Recurrent Events Data Analysis for Product Repairs, Disease Recurrences, and Other Applications

Wayne B. Nelson
Recurrent Events Data Analysis for Product Repairs Disease Recurrences and Other Applications Book PDF

Author : Wayne B. Nelson
Publisher : SIAM
Page : 157 pages
File Size : 43,8 Mb
Release : 2003-01-01
Category : Technology & Engineering
ISBN : 9780898715224

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Recurrent Events Data Analysis for Product Repairs, Disease Recurrences, and Other Applications by Wayne B. Nelson Pdf

Survival data consist of a single event for each population unit, namely, end of life, which is modeled with a life distribution. However, many applications involve repeated-events data, where a unit may accumulate numerous events over time. This applied book provides practitioners with basic nonparametric methods for such data.

Recent Advances in Natural Products Analysis

Seyed Mohammad Nabavi,Mina Saeedi,Seyed Fazel Nabavi,Ana Sanches Silva
Recent Advances in Natural Products Analysis Book PDF

Author : Seyed Mohammad Nabavi,Mina Saeedi,Seyed Fazel Nabavi,Ana Sanches Silva
Publisher : Elsevier
Page : 880 pages
File Size : 45,7 Mb
Release : 2020-03-07
Category : Science
ISBN : 9780128175194

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Recent Advances in Natural Products Analysis by Seyed Mohammad Nabavi,Mina Saeedi,Seyed Fazel Nabavi,Ana Sanches Silva Pdf

Recent Advances in Natural Products Analysis is a thorough guide to the latest analytical methods used for identifying and studying bioactive phytochemicals and other natural products. Chemical compounds, such as flavonoids, alkaloids, carotenoids and saponins are examined, highlighting the many techniques for studying their properties. Each chapter is devoted to a compound category, beginning with the underlying chemical properties of the main components followed by techniques of extraction, purification and fractionation, and then techniques of identification and quantification. Biological activities, possible interactions, levels found in plants, the effects of processing, and current and potential industrial applications are also included. Focuses on the latest analytical techniques used for studying phytochemical and other biological compounds Authored and edited by the top worldwide experts in their field Discusses the current and potential applications and predicts future trends of each compound group

Economic Analysis of Product Innovation

Manuel Trajtenberg
Economic Analysis of Product Innovation Book PDF

Author : Manuel Trajtenberg
Publisher : Harvard University Press
Page : 260 pages
File Size : 54,6 Mb
Release : 1990
Category : Business & Economics
ISBN : 0674225406

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Economic Analysis of Product Innovation by Manuel Trajtenberg Pdf

One of the most striking features of contemporary industrial economies is their ability to offer an ever-expanding and improving range of products. Personal computers, tiny pacemakers, digital watches, and VCRs simply did not exist, and were not even dreamt of, only a few decades ago. Such product innovations play an increasingly important role in modern economic growth, and it is therefore imperative that economists come to grips with them, just as they have done with traditional economic phenomena. In this skillfully crafted and imaginative study, Manuel Trajtenberg develops the tools to quantify and analyze the notion of product innovation. He argues persuasively that the magnitude of an innovation should be equated with the social benefits that it generates. Drawing from the "characteristics approach" to demand theory and the econometrics of discrete choice, he presents an ingenious method to estimate the benefits from product innovations that accrue to the consumer over time. His method centers on consumer preferences for different product attributes -such as speed and size of memory in computers-and then uses those preferences to evaluate the changes in attributes. Trajtenberg applies his approach to the study of one of the most remarkable innovations in medical technology--Computed Tomography (CT) scanners. He assembled for that purpose an impressive set of data on every aspect of the new technology, from qualities and prices, patents and research, to details on virtually every sale in the United States during the decade following the introduction of CT in 1973. This close-up view of an innovation, quite rare in economic literature, offers valuable insights on the nature of the innovative process, the interaction between innovation and diffusion, the effects of uncertainty about quality, and the implications of changing preferences.

Supply Chain Planning and Analytics

Gerald Feigin
Supply Chain Planning and Analytics Book PDF

Author : Gerald Feigin
Publisher : Business Expert Press
Page : 174 pages
File Size : 48,5 Mb
Release : 2011-08-31
Category : Business & Economics
ISBN : 9781606492468

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Supply Chain Planning and Analytics by Gerald Feigin Pdf

Every company must continually wrestle with the problem of deciding the right quantity and mix of products or services that it should produce as well as when and where to produce them. The problem is challenging because the decision must be made with uncertain and conflicting information about future demand, available production capacity, and sources of supply. The decision is in fact a highly complex balancing act, involving tradeoffs along many dimensions - for example, inventory targets vs. customer service levels, older products vs. newer ones, direct customers vs. channel partners - and requiring the compromise of constituents - sales, marketing, operations, procurement, product development, finance, as well as suppliers and customers - with varied objectives. The ability of a company to nimbly navigate this decision process without giving too much influence to any of the parties involved largely determines how well the company can respond to changing market conditions and ultimately whether the company will continue to thrive. This book focuses on the complex challenges of supply chain planning - the set of business processes that companies use for planning to meet future demand. Supply chain planning comprises a variety of planning processes within an organization: demand planning, sales & operations planning, inventory planning, promotion planning, supply planning, production planning, distribution planning, and capacity planning. Of course, not all companies engage in all of these planning activities and they may refer to these activities by other names but they all struggle with the on-going effort of matching demand with supply. Many textbooks address supply chain planning problems and present mathematical tools and methods for solving certain classes of problems. This book is intended to complement these texts by focusing not on the mathematical models but on the problems that arise in practice that either these models do not adequately address or that make applying the models difficult or impossible. The book is not intended to provide pat solutions to these problems, but more to highlight the complexities and subtleties involved and describe ways to overcome practical issues that have worked for some companies.

Data Analytics with Hadoop

Benjamin Bengfort,Jenny Kim
Data Analytics with Hadoop Book PDF

Author : Benjamin Bengfort,Jenny Kim
Publisher : "O'Reilly Media, Inc."
Page : 288 pages
File Size : 54,6 Mb
Release : 2016-06
Category : Computers
ISBN : 9781491913765

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Data Analytics with Hadoop by Benjamin Bengfort,Jenny Kim Pdf

Ready to use statistical and machine-learning techniques across large data sets? This practical guide shows you why the Hadoop ecosystem is perfect for the job. Instead of deployment, operations, or software development usually associated with distributed computing, you’ll focus on particular analyses you can build, the data warehousing techniques that Hadoop provides, and higher order data workflows this framework can produce. Data scientists and analysts will learn how to perform a wide range of techniques, from writing MapReduce and Spark applications with Python to using advanced modeling and data management with Spark MLlib, Hive, and HBase. You’ll also learn about the analytical processes and data systems available to build and empower data products that can handle—and actually require—huge amounts of data. Understand core concepts behind Hadoop and cluster computing Use design patterns and parallel analytical algorithms to create distributed data analysis jobs Learn about data management, mining, and warehousing in a distributed context using Apache Hive and HBase Use Sqoop and Apache Flume to ingest data from relational databases Program complex Hadoop and Spark applications with Apache Pig and Spark DataFrames Perform machine learning techniques such as classification, clustering, and collaborative filtering with Spark’s MLlib

The Lean Product Playbook

Dan Olsen
The Lean Product Playbook Book PDF

Author : Dan Olsen
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 46,8 Mb
Release : 2015-05-21
Category : Business & Economics
ISBN : 9781118961025

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The Lean Product Playbook by Dan Olsen Pdf

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.