Social Media Influencers

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Influence

Sara McCorquodale
Influence Book PDF

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
Page : 224 pages
File Size : 40,7 Mb
Release : 2019-09-05
Category : Business & Economics
ISBN : 9781472972002

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Influence by Sara McCorquodale Pdf

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

The Regulation of Social Media Influencers

Catalina Goanta,Sofia Ranchordás
The Regulation of Social Media Influencers Book PDF

Author : Catalina Goanta,Sofia Ranchordás
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 49,6 Mb
Release : 2020-05-29
Category : Law
ISBN : 9781788978286

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The Regulation of Social Media Influencers by Catalina Goanta,Sofia Ranchordás Pdf

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Social Media Influencers in Strategic Communication

Nils S. Borchers
Social Media Influencers in Strategic Communication Book PDF

Author : Nils S. Borchers
Publisher : Routledge
Page : 164 pages
File Size : 44,6 Mb
Release : 2021-12-21
Category : Language Arts & Disciplines
ISBN : 9781000525342

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Social Media Influencers in Strategic Communication by Nils S. Borchers Pdf

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Research Perspectives on Social Media Influencers and Brand Communication

Brandi Watkins
Research Perspectives on Social Media Influencers and Brand Communication Book PDF

Author : Brandi Watkins
Publisher : Lexington Books
Page : 209 pages
File Size : 46,8 Mb
Release : 2020-11-12
Category : Social Science
ISBN : 9781793613622

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Research Perspectives on Social Media Influencers and Brand Communication by Brandi Watkins Pdf

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Research Perspectives on Social Media Influencers and Their Followers

Brandi Watkins
Research Perspectives on Social Media Influencers and Their Followers Book PDF

Author : Brandi Watkins
Publisher : Rowman & Littlefield
Page : 249 pages
File Size : 44,9 Mb
Release : 2021-03-15
Category : Language Arts & Disciplines
ISBN : 9781793613653

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Research Perspectives on Social Media Influencers and Their Followers by Brandi Watkins Pdf

This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.

Will Post for Profit

Justin Blaney D.M.,Kate Fleming
Will Post for Profit Book PDF

Author : Justin Blaney D.M.,Kate Fleming
Publisher : Post Hill Press
Page : 191 pages
File Size : 49,8 Mb
Release : 2020-10-13
Category : Business & Economics
ISBN : 9781642935479

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Will Post for Profit by Justin Blaney D.M.,Kate Fleming Pdf

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

Influencer Marketing

Sevil Yesiloglu,Joyce Costello
Influencer Marketing Book PDF

Author : Sevil Yesiloglu,Joyce Costello
Publisher : Routledge
Page : 316 pages
File Size : 41,6 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000228267

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Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

A Dictionary of Social Media

Daniel Chandler,Rod Munday
A Dictionary of Social Media Book PDF

Author : Daniel Chandler,Rod Munday
Publisher : Oxford University Press
Page : 128 pages
File Size : 40,6 Mb
Release : 2016-03-03
Category : Computers
ISBN : 9780192518521

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A Dictionary of Social Media by Daniel Chandler,Rod Munday Pdf

This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.

Twenty-First Century Celebrity

David C. Giles
Twenty First Century Celebrity Book PDF

Author : David C. Giles
Publisher : Emerald Group Publishing
Page : 256 pages
File Size : 55,8 Mb
Release : 2018-09-13
Category : Social Science
ISBN : 9781787542129

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Twenty-First Century Celebrity by David C. Giles Pdf

David Giles examines digital culture’s impact on established celebrities from traditional media while charting the rise of new forms of celebrity such as vloggers and influencers, offering novel insights on topics such as parasocial relationships, micro-celebrity, memes and celetoids.

Influence Marketing

Danny Brown,Sam Fiorella
Influence Marketing Book PDF

Author : Danny Brown,Sam Fiorella
Publisher : Que Publishing
Page : 279 pages
File Size : 53,5 Mb
Release : 2013-04-29
Category : Business & Economics
ISBN : 9780133391640

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Influence Marketing by Danny Brown,Sam Fiorella Pdf

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Become A Successful Social Media Influencer

Cedenheim
Become A Successful Social Media Influencer Book PDF

Author : Cedenheim
Publisher : Cedenheim Publishing
Page : 74 pages
File Size : 49,6 Mb
Release : 2020-06-23
Category : Business & Economics
ISBN : 8210379456XXX

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Become A Successful Social Media Influencer by Cedenheim Pdf

Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

The New Influencers

Paul Gillin
The New Influencers Book PDF

Author : Paul Gillin
Publisher : Linden Publishing
Page : 236 pages
File Size : 54,5 Mb
Release : 2007-04-01
Category : Business & Economics
ISBN : 9781610351102

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The New Influencers by Paul Gillin Pdf

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

InstaStyle

Tezza (a.k.a. Tessa Barton)
InstaStyle Book PDF

Author : Tezza (a.k.a. Tessa Barton)
Publisher : Penguin
Page : 516 pages
File Size : 51,8 Mb
Release : 2018-10-23
Category : Photography
ISBN : 9781465484789

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InstaStyle by Tezza (a.k.a. Tessa Barton) Pdf

Gain Instagram followers, grow your personal brand, and influence others with your authentic personality, beautiful photography, and stunningly curated grid. Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business that will inspire and influence others! Instagram is the place where trends break, tastes are made, and brands are launched, and it’s packed with insightful analytics and handy business tools that will help you elevate your social media presence to the next level. But how do you get there? InstaStyle is a must-have guide for any Instagrammer who aspires to become an influencer. You’ll learn to create your brand, connect with others, and share the way you see the world! Tezza (@tezza) and other well-known Instagram influencers will show you how they’ve procured their platforms, and teach you how to tell compelling visual stories that will help your build your own brand. Here is what you'll find in InstaStyle: • Beautiful imagery and easily understood guides to help you achieve your Instagram goals • Tips for creating an immediately recognizable grid aesthetic and showcasing your life, all while still remaining true to your personal brand • Expert advice and tips for creating beautiful photography, telling compelling visual stories, finding management representation, and creating successful brand engagement strategies • Inspiration and guidance from other influencers, including: @emily_luciano - fashion @travel_inhershoes - travel @thewoodenskillet - food @xandervintage - beauty @amberfillerup - family @alexajeanfitness - fitness @annemariebarton - interior design @designbyaikonik - flat lays and products

The Influencer Industry

Emily Hund
The Influencer Industry Book PDF

Author : Emily Hund
Publisher : Princeton University Press
Page : 232 pages
File Size : 43,5 Mb
Release : 2023-02-14
Category : Business & Economics
ISBN : 9780691231020

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The Influencer Industry by Emily Hund Pdf

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.

Social Media Influencers

The New York Times Editorial Staff
Social Media Influencers Book PDF

Author : The New York Times Editorial Staff
Publisher : The Rosen Publishing Group, Inc
Page : 224 pages
File Size : 50,9 Mb
Release : 2019-12-15
Category : Young Adult Nonfiction
ISBN : 9781642823585

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Social Media Influencers by The New York Times Editorial Staff Pdf

Many popular social media websites and apps have one thing in common: celebrities looking to be worshipped. These social influencers come from all walks of life, and cater to young demographics with content including comedy routines, make-up advice, product reviews, and music videos. Watched by millions of viewers worldwide, they create diversion, provide commentary, endorse brands, and sometimes inspire the wrath of governments. With the aid of media literacy terms and questions, readers will discover how this comprehensive collection of articles reveals the ins and outs of internet commerce and culture.