Sports And Entertainment Marketing

Author : Ken Kaser,Dotty Boen Oelkers
Publisher : South Western Educational Publishing
Page : 322 pages
File Size : 44,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0538694777

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Sports and Entertainment Marketing by Ken Kaser,Dotty Boen Oelkers Pdf

Welcome to Sports and Entertainment Marketing. You have decided to embark on an exciting journey. Marketing is the tool that has allowed the United States economy to be one of the most successful in the world. Sports and entertainment are important parts of our modern economy. Fans and companies spend billions of dollars each year on sports. Entertainment is one of the largest exports from the United States to the rest of the world. This book will take you on a step-by-step journey through the world of marketing. You will learn the basic functions of marketing and how those functions are applied to sports and entertainment. - To the student.

Author : Ken Kaser,Dotty Boen Oelkers
Publisher : Cengage Learning
Page : 0 pages
File Size : 55,9 Mb
Release : 2008
Category : Entertainment events
ISBN : 0538445149

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Sports and Entertainment Marketing by Ken Kaser,Dotty Boen Oelkers Pdf

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Author : Ken Kaser,Kenneth Kaser,Dotty Boen Oelkers
Publisher : Thomson South-Western
Page : 360 pages
File Size : 50,7 Mb
Release : 2005
Category : Business & Economics
ISBN : PSU:000056249705

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Sports and Entertainment Marketing, 2e by Ken Kaser,Kenneth Kaser,Dotty Boen Oelkers Pdf

Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.

Author : Al Lieberman,Pat Esgate
Publisher : FT Press
Page : 305 pages
File Size : 41,5 Mb
Release : 2013-07-02
Category : Business & Economics
ISBN : 9780133092301

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The Definitive Guide to Entertainment Marketing by Al Lieberman,Pat Esgate Pdf

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Author : Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publisher : Human Kinetics
Page : 490 pages
File Size : 47,7 Mb
Release : 2021-03-12
Category : Sports
ISBN : 9781492594628

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Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Author : Lynn R. Kahle,Angeline G. Close
Publisher : Routledge
Page : 360 pages
File Size : 50,9 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781136917905

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Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. Kahle,Angeline G. Close Pdf

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Author : McGraw Hill
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 42,9 Mb
Release : 2004-04-13
Category : Business & Economics
ISBN : 0078614015

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Glencoe Marketing Series: Sports and Entertainment Marketing, Student Edition by McGraw Hill Pdf

Students examine case studies, become familiar with technology, gain insight into marketing success stories, learn more about specific careers in the field, and get practice working through real-world activities!

Author : Kaser,Oelkers
Publisher : Unknown
Page : 128 pages
File Size : 46,5 Mb
Release : 2004-08
Category : Electronic
ISBN : 0538438924

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Sports and Entertainment Marketing by Kaser,Oelkers Pdf

Author : John R. Balkam
Publisher : Unknown
Page : 226 pages
File Size : 44,5 Mb
Release : 2019-12-02
Category : Business & Economics
ISBN : 1641373377

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3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing by John R. Balkam Pdf

Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner.

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 224 pages
File Size : 54,6 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9780429619687

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International Sport Marketing by Michel Desbordes,André Richelieu Pdf

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Author : DR. DAVID K. NAGEL STOTLAR (MARK S.),Mark S Nagel
Publisher : Unknown
Page : 208 pages
File Size : 44,6 Mb
Release : 2019-10-23
Category : Electronic
ISBN : 1940067340

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Developing Successful Sport Marketing Plans by DR. DAVID K. NAGEL STOTLAR (MARK S.),Mark S Nagel Pdf

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

Author : David M Carter
Publisher : Stanford University Press
Page : 306 pages
File Size : 53,6 Mb
Release : 2010-11-09
Category : Business & Economics
ISBN : 9780804776790

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Money Games by David M Carter Pdf

“A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner

Author : Ken Kaser,Dotty B. Oelkers
Publisher : Cengage Learning
Page : 128 pages
File Size : 50,7 Mb
Release : 2020-01-10
Category : Business & Economics
ISBN : 0357124979

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Sports and Entertainment Marketing by Ken Kaser,Dotty B. Oelkers Pdf

Author : Eric C. Schwarz,Jason D. Hunter
Publisher : Routledge
Page : 613 pages
File Size : 47,7 Mb
Release : 2017-12-18
Category : Business & Economics
ISBN : 9781351667623

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Advanced Theory and Practice in Sport Marketing by Eric C. Schwarz,Jason D. Hunter Pdf

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Author : Lawrence A. Wenner,Andrew C. Billings
Publisher : Taylor & Francis
Page : 274 pages
File Size : 51,8 Mb
Release : 2017-03-27
Category : Social Science
ISBN : 9781317397441

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Sport, Media and Mega-Events by Lawrence A. Wenner,Andrew C. Billings Pdf

Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.