Strategic Communication For Sustainable Organizations
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Strategic Communication for Sustainable Organizations by Myria Allen Pdf
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Author : Sara LaBelle,Jennifer H. Waldeck Publisher : University of California Press Page : 367 pages File Size : 49,8 Mb Release : 2020-02-11 Category : Language Arts & Disciplines ISBN : 9780520298521
Strategic Communication for Organizations by Sara LaBelle,Jennifer H. Waldeck Pdf
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Strategic Corporate Communication by Richard Stanton Pdf
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Communicating the Environment by Manfred Oepen,Winfried Hamacher Pdf
A group of international communication and environmental specialists have put together a reader on environmental communication (EnvCom) that show-cases related concepts, success stories and lessons learned in this field. The book, written in a non-academic language, lobbies for the recognition, support and replication of «best practices» in EnvCom with policy and decision makers of donor and receiver organizations, especially in Third World countries. Readers who may most benefit from the book are middle management planners at NGOs, government agencies, and development organizations who run environmental projects as they will learn how to integrate EnvCom as a management tool into planning and implementation. This will also be relevant to environmental project staff of those organizations who are supposed to put communication and non-formal education into practice.
Future Directions of Strategic Communication by Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass Pdf
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Sustainability Communication by Jasmin Godemann,Gerd Michelsen Pdf
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Strategic Communication Management for Development and Social Change by Tsietsi Mmutle,Tshepang Bright Molale,Olanrewaju Olugbenga Akinola,Olebogeng Selebi Pdf
This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs.
Strategic Communications for Nonprofit Organizations by Sally J. Patterson,Janel M. Radtke Pdf
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Strategic information systems management for environmental sustainability : enhancing firm competitiveness with Green IS by Löser, Fabian Pdf
During the last three decades, information and communication technologies have fundamentally changed the way we work, live and communicate. The ubiquity of internet services, which become increasingly interactive and complex, together with enhanced connectivity, facilitated by innovative mobile devices, induces an ever-rising demand for computing, storage and data transmission capacities. Today, information systems (IS) constitute the backbone of the globalized economy and are indispensable for modern business and production processes. At the same time, environmental sustainability has evolved as the most pressing societal challenge of the 21st century, in particular due to the looming threats of climate change. By virtue of their global influence and reach, business companies significantly contribute to the creation of environmental problems, but owing to their organizational knowledge, capabilities and resources, they also have the capacity and ability to play a key role in shaping the path towards a more sustainable development. The companies leading the way have noticed that corporate sustainability is not necessarily a burden that negatively impacts their bottom line. If strategically managed, environmental product and process innovations can decrease operational costs, enhance corporate reputation, and differentiate from competitors. With regard to environmental sustainability, IS play a contradictory role: on the one hand, the manufacturing, operation and disposal of information technology (IT) infrastructure are responsible for serious environmental impacts: from the mining of conflict minerals to carbon dioxide emissions that equal those of the airline industry to enormous amounts of toxic e-waste. On the other hand, IS are perceived as key enablers of a "green" economy: environmental management systems and the reengineering of business processes can substantially reduce the environmental impacts of business organizations, while technological innovations provide opportunities to decrease the ecological footprint of end-user products and services. Many organizations have started to implement first environmental measures to decrease IT energy consumption and to reduce operational costs, mostly in an unstructured and uncoordinated manner though. Although Green IS practices feature a considerable potential to increase corporate environmentalism while creating promising business opportunities, the adoption of enterprise-wide cross-functional initiatives aimed at implementing Green IS has been rather slow. Economic uncertainties regarding the long-term effects of Green IS adoption and the lack of appropriate management frameworks have been identified as main inhibitors of an encompassing implementation of Green IS initiatives throughout the enterprise. In this context, this thesis addresses relevant research gaps, contributes to theory development in the evolving Green IS research discipline, develops practice-oriented management frameworks, and emphasizes the importance of following a strategic approach to leverage the competitive potential of Green IS. This cumulative thesis comprises an introduction that includes a literature review and a pre-study, four theory-based conceptual research articles, and two empirical studies, one of them building on qualitative, exploratory case study research whereas the other relies on quantitative data which has been analyzed with structural equation modeling. This thesis targets four specific research goals to advance theory-building in Green IS research and to promote the adoption of Green IS in practice. First, this thesis clarifies and defines the central terms and key concepts Green IT, Green IS, Green IS strategy, and Green IS practices drawing on a transdisciplinary research approach. Second, the most important challenges and inhibitors of Green IS adoption are identified and characterized. In particular, the lack of management frameworks, which encourage a holistic implementation that follows a strategic rationale, the complexity of strategic Green IS alignment, the multi-dimensional performance impacts of cross-functional initiatives and, above all, the uncertainty relating to the business case of Green IS practices, are identified as the most pressing challenges. Third, current actions of business firms to address these challenges are examined. Building on exploratory case study research, distinctive Green IS strategies are identified in managerial practice. Most notably, the empirical insights from quantitative survey research suggest a positive relationship between Green IS adoption and firm competitiveness, thus decreasing the economic uncertainty which inhibits the implementation of far-reaching environmental initiatives. Fourth, practice-oriented management frameworks are developed. The fine-grained Green IS strategy concept advises the formulation of strategies addressing the corporate, competitive, and functional management level. The proposed typology of four Green IS strategies illustrates distinct strategic options, from which executives can choose under consideration of their competitive targets and the firm-specific context. To allow for consistency of Green IS strategies, the presented alignment framework facilitates coherence with economic and environmental corporate goals. Furthermore, the actors, roles and responsibilities relevant to the alignment process are described. In addition, a management framework for the holistic adoption of Green IS, which specifies decisive management areas and distinguishes between three degrees of environmental impacts, is presented along with a comprehensive catalogue of Green IS implementation measures. As a consequence, this research offers both empirical insights and conceptual models to advance the adoption of Green IS initiatives, thus meeting the challenges of climate change and turning corporate sustainability into a business opportunity. Informationssysteme (IS) zeigen in Bezug auf ökologische Nachhaltigkeit gegensätzliche Eigenschaften. Einerseits verursachen die Herstellung, der Betrieb sowie die Entsorgung von Informationstechnologie (IT) – Infrastrukturen schwerwiegende negative Umweltauswirkungen: Vom Abbau von Konfliktmineralien über Kohlendioxidemissionen bis hin zu beträchtlichen Mengen giftigen Elektroschrotts. Andererseits werden IS als Schlüsseltechnologien für eine nachhaltige Wirtschaft gesehen. Umweltmanagementsysteme und die Umgestaltung von Geschäftsprozessen können den ökologischen Fußabdruck von Organisationen bedeutend verringern. Zudem eröffnen technologische Innovationen neuartige Möglichkeiten, die Umweltauswirkungen von Produkten und Dienstleistungen über den gesamten Lebenszyklus hinweg zu senken. Zahlreiche Organisationen haben damit begonnen, einzelne Green-IT-Maßnahmen zu implementieren um den Energieverbrauch und operative Kosten zu senken. Allerdings verfolgen die meisten Unternehmen hierbei keinen strukturierten oder strategischen Ansatz. Obwohl Green-IS-Initiativen beachtliche Potentiale zur Verbesserung der ökologischen Nachhaltigkeit von Organisationen bieten und gleichzeitig vielversprechende wirtschaftliche Chancen eröffnen, schreitet die Umsetzung von bereichsübergreifenden Green-IS-Maßnahmen in Unternehmen nur langsam voran. Ökonomische Unsicherheiten in Bezug auf die Rentabilität derartiger Maßnahmen sowie der Mangel an adäquaten Management-Frameworks werden in diesem Zusammenhang als zentrale Hinderungsgründe für eine strategische und ganzheitliche Umsetzung von Green-IS-Initiativen identifiziert. Diese Dissertation adressiert diese Hinderungsgründe, schafft Schlüsselkonzepte für den neuen Green-IS-Forschungszweig, entwickelt praxisorientierte Management-Frameworks und hebt die Bedeutung eines strategischen Ansatzes bei der Implementierung von Green IS hervor. Diese Forschungsarbeit offeriert empirische Einblicke wie auch konzeptionelle Modelle um die Umsetzung ganzheitlicher Green-IS-Initiativen in Organisationen voranzutreiben. Unternehmen haben somit die Chance, den Herausforderungen des Klimawandels verantwortungsvoll zu begegnen und gleichzeitig durch eine nachhaltige Unternehmensführung Wettbewerbsvorteile zu generieren.
Corporate Social Responsibility, Sustainability and Public Relations by Donnalyn Pompper Pdf
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Communicating Sustainability by United Nations Environment Programme Pdf
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Trust Management by Adam Jabłoński,Barbara Kożuch Pdf
element of relationships between entities, but, above all, it positively influences the building of an organization's intellectual capital. This capital can be defined in different ways, but its definition always references elements that determine the potential of sustainable organizations, often in human, social, relational, organizational, and innovation dimensions. Trust is increasingly becoming the key determinant of this capital (Kożuch, Lenart-Gansiniec, 2017). Trust also has a number of different definitions. However, the basis of many of these definitions is the building of relationships focused on developing some kind of individual or inter-organizational link. Organizational trust is a complicated concept, and it is the basis of all organized activities performed by people in the organization, largely because trust is needed to develop relationships with integrity and commitment. Thus, it is interesting to study the relationship between trust and the building of the intellectual capital of sustainable organizations. Indeed, intellectual capital plays a special role here. It is a guide and a platform for achieving not only a competitive advantage for the sustainable organization, but also a source of value creation in the short and long term. Thus, this strategic hybrid, composed of a business model, strategy, and business processes, is favorable to the development of intellectual capital (Jabłoński 2017). Trust is an element that ties this capital to relationships in business. Moreover, it has an integrated character (R.C. Mayer, J. H. Davis, F. D. Schoorman 1995). Assuming that, nowadays, the network paradigm is becoming increasingly important, it is worth asking how the mechanism of building trust-based intellectual capital in a sustainable organization functions as its key asset in the network environment.
