Summary All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin

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SUMMARY - All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works By Seth Godin

Shortcut Edition
SUMMARY All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works By Seth Godin Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 25 pages
File Size : 50,6 Mb
Release : 2021-06-01
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works By Seth Godin by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to become an expert marketer in the art of storytelling. You will be able to get consumers to buy into the spirit of your business. *You will discover that, since its origins, human beings have been telling stories to each other. Storytelling is an integral part of who they are and how they understand things. You will also learn that : everyone can learn to tell stories; everyone develops their own story, in order to make it more audible; the important thing is what consumers want to believe. *This book is about marketing today. Far from the era of advertising, storytelling is, for a brand or a company, the key to success. To successfully influence a consumer, stories must be told. The targeted people must live the story, believe it and adopt it in order to transmit it in turn. Stories are everywhere. They are a real power tool for marketers, value creators, and they have the power to change the world. Seth Godin presents nine tips, illustrated with examples, to succeed in this particular art. He advocates that the story be true, that it convey promise, that it be reliable, subtle and captivating. It should also appeal to the senses more than to reason while being coherent. It should target consumers who share a common interest in the product. *Buy now the summary of this book for the modest price of a cup of coffee!

All Marketers are Liars

Seth Godin
All Marketers are Liars Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 170 pages
File Size : 49,8 Mb
Release : 2009-11-12
Category : Business & Economics
ISBN : 9781101184547

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All Marketers are Liars by Seth Godin Pdf

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Summary and Analysis of Contagious: Why Things Catch On

Worth Books
Summary and Analysis of Contagious Why Things Catch On Book PDF

Author : Worth Books
Publisher : Open Road Media
Page : 35 pages
File Size : 53,7 Mb
Release : 2017-03-21
Category : Study Aids
ISBN : 9781504044738

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Summary and Analysis of Contagious: Why Things Catch On by Worth Books Pdf

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.

Summary of Seth Godin's All Marketers are Liars

Everest Media,
Summary of Seth Godin s All Marketers are Liars Book PDF

Author : Everest Media,
Publisher : Everest Media LLC
Page : 30 pages
File Size : 48,9 Mb
Release : 2022-05-10T22:59:00Z
Category : Business & Economics
ISBN : 9798822503861

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Summary of Seth Godin's All Marketers are Liars by Everest Media, Pdf

Please note: This is a companion version & not the original book. Sample Book Insights: #1 Marketing is about spreading ideas, and spreading ideas is the most important output of our civilization. When it comes to investing, it’s clear that spreading the ideas behind the medicine is more important than inventing the medicine itself. #2 The golden age of television was the 1960s, and during this time, marketing became much more important. If you had enough money, you could buy a ton of television commercials and magazine ads and tell your story to every consumer. #3 The golden age of marketing was when television commercials were used to tell stories, and sell more products. But as consumers, we realized that we don’t trust commercials, and we have many other ways to hear stories. #4 There is a secret about marketing that will reveal itself to you once you understand it. Every successful company will look different. You’ll realize how little connection there is between what is actually there and what we believe.

All Marketers are Liars

Seth Godin
All Marketers are Liars Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 220 pages
File Size : 49,9 Mb
Release : 2005
Category : Marketing
ISBN : 1591841003

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All Marketers are Liars by Seth Godin Pdf

Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

The End of Marketing

Carlos Gil
The End of Marketing Book PDF

Author : Carlos Gil
Publisher : Kogan Page Publishers
Page : 241 pages
File Size : 54,6 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9780749497590

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The End of Marketing by Carlos Gil Pdf

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

The Dip

Seth Godin
The Dip Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 106 pages
File Size : 49,6 Mb
Release : 2007-05-10
Category : Business & Economics
ISBN : 1591841666

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The Dip by Seth Godin Pdf

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Tribes

Seth Godin
Tribes Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 164 pages
File Size : 54,7 Mb
Release : 2008-10-16
Category : Business & Economics
ISBN : 1591842336

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Tribes by Seth Godin Pdf

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

This Is Marketing

Seth Godin
This Is Marketing Book PDF

Author : Seth Godin
Publisher : Portfolio
Page : 208 pages
File Size : 52,6 Mb
Release : 2018-11
Category : Electronic
ISBN : 0241370140

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This Is Marketing by Seth Godin Pdf

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

The Marketing Gurus

Chris Murray
The Marketing Gurus Book PDF

Author : Chris Murray
Publisher : Penguin
Page : 308 pages
File Size : 55,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 1591841054

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The Marketing Gurus by Chris Murray Pdf

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Poke The Box

Seth Godin
Poke The Box Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 96 pages
File Size : 50,6 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9780698409002

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Poke The Box by Seth Godin Pdf

"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Purple Cow

Seth Godin
Purple Cow Book PDF

Author : Seth Godin
Publisher : Penguin UK
Page : 160 pages
File Size : 46,8 Mb
Release : 2005-01-27
Category : Business & Economics
ISBN : 9780141924861

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Purple Cow by Seth Godin Pdf

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Small Is the New Big

Seth Godin
Small Is the New Big Book PDF

Author : Seth Godin
Publisher : Penguin
Page : 445 pages
File Size : 50,6 Mb
Release : 2006-08-17
Category : Business & Economics
ISBN : 9781101218365

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Small Is the New Big by Seth Godin Pdf

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

The Smarter Screen

Shlomo Benartzi
The Smarter Screen Book PDF

Author : Shlomo Benartzi
Publisher : Penguin
Page : 256 pages
File Size : 42,7 Mb
Release : 2015-10-06
Category : Business & Economics
ISBN : 9780698194304

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The Smarter Screen by Shlomo Benartzi Pdf

A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

Word of Mouth Marketing

Andy Sernovitz
Word of Mouth Marketing Book PDF

Author : Andy Sernovitz
Publisher : Greenleaf Book Group
Page : 0 pages
File Size : 46,9 Mb
Release : 2012
Category : Interactive marketing
ISBN : 1608323668

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Word of Mouth Marketing by Andy Sernovitz Pdf

"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.