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Author : Pat Flynn
Publisher : Get Smart Books
Page : 0 pages
File Size : 55,8 Mb
Release : 2019-08-13
Category : Brand choice
ISBN : 1949709469

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Superfans by Pat Flynn Pdf

"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap


Author : George Dohrmann
Publisher : Ballantine Books
Page : 225 pages
File Size : 43,9 Mb
Release : 2018-02-20
Category : Sports & Recreation
ISBN : 9780553394214

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Superfans by George Dohrmann Pdf

A Pulitzer Prize–winning journalist pulls back the curtain on the extraordinary inner lives of America’s most obsessive sports fans. There are fans, and then there are fanatics. In this wondrously immersive look at American sports fandom, George Dohrmann travels the country to find out what distinguishes an ordinary, everyday enthusiast from that special breed of supporter known as the superfan. In Minnesota, Dohrmann meets newly minted generals of the Viking World Order, a Minnesota Vikings affinity group organized along military lines. In Oregon, he shares a few beers with a determined soccer fan who amassed—almost singlehandedly—a four-thousand-strong cheering section for the fledgling Portland Timbers. In Illinois, he talks with the parents of a five-year-old boy whose intense hatred of Tom Brady went viral on YouTube. Through these and other intimate profiles, Dohrmann shows us the human faces behind the colored face paint, the real people inside the elaborate costumes who prowl the stands and parking lots at stadiums from coast to coast. In addition to the fans themselves, Dohrmann also talks with the experts who study them. He uses the latest thinking in sports psychology—some of it learned during a spirited round of miniature golf with a group of professors at the annual Sports Psychology Forum—to unravel the answers to such burning questions as: How does fandom begin? What are its effects on everyday life? When does it go too far? For everyone who’s ever body-painted their torso with the team colors of their alma mater before heading off to a sports bar—or even just screamed at their television during the NBA Finals—Superfans offers an entertaining and insightful exploration of the many ways human beings find meaning in something bigger than themselves. Featuring photos of the Rally Banana, Timber Jim, the officers of the Viking World Order, a pair of Kentucky Wildcats tattoos, a Kevin Durant jersey torched by a jilted fan, and more. Plus analysis of the . . . Arizona State Sun Devils • Chicago Bears • Dallas Cowboys • Green Bay Packers • Indianapolis Colts • Milwaukee Brewers • Nebraska Cornhuskers • New England Patriots • Oklahoma City Thunder • Philadelphia Eagles • San Diego State Aztecs • Seattle Seahawks “Well reported and meticulously researched . . . Dohrmann is a respected, diligent sportswriter and has been so for years—you don’t get Pulitzers for message-board posts.”—The Wall Street Journal

Strangers To Superfans: A Marketing Guide to The Reader Journey

Author : David Gaughran
Publisher : David Gaughran
Page : 103 pages
File Size : 46,8 Mb
Release : 2020-07-29
Category : Language Arts & Disciplines
ISBN : 9789187109218

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Strangers To Superfans: A Marketing Guide to The Reader Journey by David Gaughran Pdf

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in the Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.


Author : Jeff Gottesfeld
Publisher : Penguin
Page : 100 pages
File Size : 44,8 Mb
Release : 2011-08-04
Category : Juvenile Fiction
ISBN : 9781101535516

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SuperFan by Jeff Gottesfeld Pdf

Winning the title of "WrestleManiac" sounds pretty awesome, especially for a twelve-year-old die-hard WWE fan. The WrestleManiac gets the opportunity of a lifetime: the chance to carry the defending champ's belt at WrestleMania, not to mention a trip to the event and the possibility of meeting the champ! Problem is, first you have to win a nationwide competition, and WWE fans can be kind of . . . competitive! Read along as one kid does whatever it takes to win the title of WrestleManiac, even if it means bodyslamming the competition!

The Curve

Author : Nicholas Lovell
Publisher : Penguin UK
Page : 272 pages
File Size : 48,5 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 9780670923229

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The Curve by Nicholas Lovell Pdf

The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple Cow The Curve is a new way of doing business and of seeing the world. For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value. The Curve shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business. In games, free is becoming the norm, but some people now spend hundreds or thousands of dollars playing a single game. You can already see the Curve transforming areas like music, books and film, and it will rapidly spread to the physical world as 3D printing becomes reality. With stories drawn from artists, toymakers, sports, food, manufacturing and more, The Curve is nothing short of a business thinking revolution. 'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. @nicholaslovell

The Routledge Companion to the Contemporary Musical

Author : Jessica Sternfeld,Elizabeth L. Wollman
Publisher : Routledge
Page : 763 pages
File Size : 40,7 Mb
Release : 2019-08-16
Category : Music
ISBN : 9781134851850

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The Routledge Companion to the Contemporary Musical by Jessica Sternfeld,Elizabeth L. Wollman Pdf

The Routledge Companion to the Contemporary Musical is dedicated to the musical’s evolving relationship to American culture in the late twentieth and early twenty-first centuries. In the past decade-and-a-half, international scholars from an ever-widening number of disciplines and specializations have been actively contributing to the interdisciplinary field of musical theater studies. Musicals have served not only to mirror the sociopolitical, economic, and cultural tenor of the times, but have helped shape and influence it, in America and across the globe: a genre that may seem, at first glance, light-hearted and escapist serves also as a bold commentary on society. Forty-four essays examine the contemporary musical as an ever-shifting product of an ever-changing culture. This volume sheds new light on the American musical as a thriving, contemporary performing arts genre, one that could have died out in the post-Tin Pan Alley era but instead has managed to remain culturally viable and influential, in part by newly embracing a series of complex contradictions. At present, the American musical is a live, localized, old-fashioned genre that has simultaneously developed into an increasingly globalized, tech-savvy, intensely mediated mass entertainment form. Similarly, as it has become increasingly international in its scope and appeal, the stage musical has also become more firmly rooted to Broadway—the idea, if not the place—and thus branded as a quintessentially American entertainment.

The Pyramid of Game Design

Author : Nicholas Lovell
Publisher : CRC Press
Page : 336 pages
File Size : 51,8 Mb
Release : 2018-12-07
Category : Computers
ISBN : 9780429815669

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The Pyramid of Game Design by Nicholas Lovell Pdf

Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques from game makers. In The Pyramid of Game Design, Nicholas Lovell identifies and explains the frameworks and techniques you need to deliver fun, profitable games. Using examples of games ranging from modern free-to-play titles to the earliest arcade games, via PC strategy and traditional boxed titles, Lovell shows how game development has evolved, and provides game makers with the tools to evolve with it. Harness the Base, Retention and Superfan Layers to create a powerful Core Loop. Design the player Session to keep players playing while being respectful of their time. Accept that there are few fixed rules: just trade-offs with consequences. Adopt Agile and Lean techniques to "learn what you need you learn" quickly Use analytics, paired with design skills and player feedback, to improve the fun, engagement and profitability of your games. Adapt your marketing techniques to the reality of the service game era Consider the ethics of game design in a rapidly changing world. Lovell shows how service games require all the skills of product game development, and more. He provides a toolset for game makers of all varieties to create fun, profitable games. Filled with practical advice, memorable anecdotes and a wealth of game knowledge, the Pyramid of Game Design is a must-read for all game developers.

Unleash Your Inner Authorpreneur

Author : Rae A. Stonehouse
Publisher : Live For Excellence Productions
Page : 320 pages
File Size : 50,7 Mb
Release : 2024-01-03
Category : Language Arts & Disciplines
ISBN : 9781998813568

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Unleash Your Inner Authorpreneur by Rae A. Stonehouse Pdf

In the dynamic digital-first world of publishing, succeeding as an author requires more than just writing talent. You need to embrace business skills, marketing savvy and an entrepreneurial drive to stand out. Author Rae A. Stonehouse offers a motivational yet practical guide that shows writers how to unleash their inner authorpreneur and launch a financially sustainable and creatively rewarding literary career. Within the pages of Unleash Your Inner Authorpreneur: DIY Marketing Strategies Writers Need Today, you'll discover the frameworks, strategies and actionable steps essential for establishing yourself as a thriving author brand. Learn how to conduct competitive analysis, identify your target audience, optimize online visibility, convert readers into buyers, collaborate with influencers and adapt to industry trends. Equip yourself with the well-rounded proficiencies needed to create engaging content, stimulate online discussions, maximize advertising returns, diversify income and ascend both the creative and business facets of your authorial pursuits. Guideposts include optimizing your online platform, leveraging email marketing, analyzing metrics, monetizing through multimedia and ultimately constructing the foundation for long term authorial success. This empowering and intensely practical playbook aims to help determined writers supersede barriers, fulfill their potential and boldly ascend to new heights of literary excellence. Follow these principles persistently, gather feedback, take calculated risks - before you know it, your authorpreneurial talents will unfold, connecting your stories with eager readers worldwide while you reap the financial rewards. The time has come to spread your wings and pursue your true calling. With this book as your guide, you now hold the map to realizing your ambitious author dreams.

The New Relationship Marketing

Author : Mari Smith
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 51,5 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781118135006

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The New Relationship Marketing by Mari Smith Pdf

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

100 Things Bulls Fans Should Know and Do Before They Die

Author : Kent McDill
Publisher : Triumph Books
Page : 290 pages
File Size : 55,7 Mb
Release : 2012-11
Category : Sports & Recreation
ISBN : 9781617495854

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100 Things Bulls Fans Should Know and Do Before They Die by Kent McDill Pdf

The premier reference for making Chicago Bulls fandom a lifestyle instead of just a sports preference, this collection of essential team knowledge and Bulls-related activities distills the past 50 years of NBA basketball into a fun checklist that will appeal to fans of any age. It's one thing to have been to the United Center and rooted for Derrick Rose, to relish highlights of a young Michael Jordan, or even to know that all six championship teams were led by Jordan, Scottie Pippen, and Coach Phil Jackson. But it is a whole other level of fan commitment to know who Benny the Bull is named after, which player once grabbed 37 rebounds in a single game, and how the Bulls missed out on Magic Johnson in the draft. These facts and trivia--as well as important dates, player nicknames, key jersey numbers through history, and even the best places to eat before or after a game--are included in this resource that will enlighten new fans and initiate them into proper Bulls fandom, or remind die-hard fans why theirs is the team to follow year after year.

Costuming Cosplay

Author : Therèsa M. Winge
Publisher : Bloomsbury Publishing
Page : 216 pages
File Size : 51,7 Mb
Release : 2018-11-01
Category : Social Science
ISBN : 9781350035898

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Costuming Cosplay by Therèsa M. Winge Pdf

Cosplay, short for "costume play", has grown from its origins at fan conventions into a billion-dollar global dress phenomenon. Costuming Cosplay takes us from elaborately crafted DIY costumes to online fandoms, examining how the practice of portraying fictional characters from popular culture through dress and performance has become a creative means of expressing and playing with different identities. With an approach that ranges from admiration and role-play to gender performance, this is the first book to fully examine the subculture and costume of the Cosplay phenomenon. Drawing on extensive first-hand research at conventions across North America and Asia, Therèsa M. Winge invites us to explore how Cosplay functions as a meritocracy of creativity, escapism, and disguise, and offers a creative realm in which fantasy and new forms of socializing carry as much importance as costume. Illustrated with color photographs of both celebrity and amateur Cosplayers, Costuming Cosplay is essential reading for students and scholars of fashion and costume, popular culture, anthropology, gender, and media studies, as well as global players and fans of Cosplay.

Mastering Story, Community and Influence

Author : Jay Oatway
Publisher : John Wiley & Sons
Page : 150 pages
File Size : 49,8 Mb
Release : 2012-03-19
Category : Business & Economics
ISBN : 9781119943464

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Mastering Story, Community and Influence by Jay Oatway Pdf

Your digital presence tells the story of who you are... so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

A Superfan's Guide to Pro Baseball Teams

Author : Drew Lyon
Publisher : Capstone
Page : 73 pages
File Size : 55,5 Mb
Release : 2018
Category : Juvenile Nonfiction
ISBN : 9781515788577

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A Superfan's Guide to Pro Baseball Teams by Drew Lyon Pdf

"Give young fans the crucial facts about all 30 pro baseball teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide is a home run."--Publisher's website.

The Heart of a Superfan

Author : Nav Bhatia
Publisher : Doubleday Canada
Page : 315 pages
File Size : 40,6 Mb
Release : 2024-02-27
Category : Biography & Autobiography
ISBN : 9780385687959

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The Heart of a Superfan by Nav Bhatia Pdf

The Raptors' story is an underdog story—and the same is true for their greatest superfan. This memoir offers a courtside view into the extraordinary life of Nav Bhatia. You know him as the Raptors Superfan, but Nav Bhatia's story is bigger than basketball. Nav immigrated to Canada from India after experiencing many hardships—only to face a host of new challenges. Life as an immigrant was gruelling and grey . . . and then, a new basketball team came to town. As Nav cheered on the Toronto Raptors at game after game, as they lost, as they won, on the good days and the bad, he discovered inspiration and community in the greatest game on Earth, formed life-long bonds with many of the best players the sport has ever known, and solidified his own place in the Basketball Hall of Fame. In this memoir, Nav shares his incredible personal story of triumphing over adversity, as well as the lessons that propelled him to success in all facets of life: as an entrepreneur, movie producer, humanitarian, son, father and husband, and the Raptors' most dedicated supporter. And woven throughout the book are intimate, colourful behind-the-scenes stories about the Raptors—from their very first game in 1995 to their 2019 Championship win, and beyond—that only the Superfan could know. This is a book about loyalty, perseverance and the power of sports to unite us across differences—and, most of all, about how following your passions can lead you to the most extraordinary places.

A Superfan's Guide to Pro Football Teams

Author : Drew Lyon
Publisher : Capstone
Page : 73 pages
File Size : 42,7 Mb
Release : 2018
Category : Juvenile Nonfiction
ISBN : 9781515788584

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A Superfan's Guide to Pro Football Teams by Drew Lyon Pdf

"Give young fans the crucial facts about all 32 pro football teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide goes deep and hits pay dirt."--Publisher's website.