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Author : Mitch Bergeron
Publisher : Motorbooks International
Page : 293 pages
File Size : 48,9 Mb
Release : 2021-12-14
Category : Transportation
ISBN : 9780760361900
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
Author : Clyde Fessler
Publisher : Simon and Schuster
Page : 128 pages
File Size : 42,6 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781621534228
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Tod Rafferty
Publisher : Crestline
Page : 168 pages
File Size : 48,7 Mb
Release : 1997
Category : Harley-Davidson motorcycle
ISBN : 9780760303269
Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903.
Author : Aaron Frank
Publisher : Motorbooks
Page : 232 pages
File Size : 45,7 Mb
Release : 2018-11-20
Category : Transportation
ISBN : 9780760360712
The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
Author : Willie G. Davidson
Publisher : Bulfinch
Page : 294 pages
File Size : 49,9 Mb
Release : 2002
Category : Harley-Davidson motorcycle
ISBN : 9780821228197
Sumptuous official 100th anniversary book. The inside story told for the first time by the grandson of the founder.
Author : Hugo Wilson
Publisher : Dorling Kindersley Ltd
Page : 216 pages
File Size : 47,8 Mb
Release : 2021-09-23
Category : Transportation
ISBN : 9780241551332
Celebrate more than a century of Harley-Davidson history with this definitive e-guide. Ultimate Harley-Davidson tells the story of the world's greatest motorcycle marque - from its origins in a backyard shed to the international company it is today. Gloriously illustrated gallery spreads showcase more than 70 of the best Harleys ever built, highlighting and exploring their defining features. Spectacular close-ups of key engines explain how the classic Harleys ran, while an updated catalogue of every production model provides technical data and key specs for each bike - including racing models, special one-offs, and limited-edition production runs. From the early bikes and their key innovations to the v-rods and sports bikes of recent years, it is the complete guide for lovers of this American classic. Whether you're an easy rider or born to be wild, there is only one Harley-Davidson, and this is the book for you.
Author : Allan Girdler
Publisher : Motorbooks International
Page : 179 pages
File Size : 43,5 Mb
Release : 2017-03
Category : Transportation
ISBN : 9780760352182
Harley-Davidson Sportster: Sixty Years tells the complete story of the Sportster. First produced in 1957, it has gone on to become one of the top selling motorcycles of the twenty-first century.
Author : Donny Petersen
Publisher : iUniverse
Page : 733 pages
File Size : 51,5 Mb
Release : 2011-01-20
Category : Transportation
ISBN : 9781450267724
Volume I: The Twin Cam is the updated first volume of Petersen's long-awaited Donny's Unauthorized Technical Guide to Harley-Davidson, 1936 to Present series. This twelve-volume series by the dean of motorcycle technology examines the theory, design, and practical aspects of all things Harley-Davidson.
Author : Joan Brady
Publisher : Simon and Schuster
Page : 176 pages
File Size : 46,8 Mb
Release : 2015-09-29
Category : Fiction
ISBN : 9781501127229
At thirty-seven, Christine Moore had a world-class case of burnout: frustrating career, a few dead-end romances, and a less-than-perfect figure. Little did she know her life was about to change completely.... "Come out of the shadows, Christine. You've spent far too much time hiding in shadows." The man who spoke to her was gorgeous -- long sable hair, faded T-shirt, black motorcycle jacket -- all astride a 1340cc Harley-Davidson, mysteriously parked on a moonlit beach near her home. Christine was inexplicably drawn to this stranger -- who seemed to know everything about her -- and as a sweet serenity settled over her, she surrendered to his words: "We have a lot of work to do, but it won't feel like work. It will feel quite wonderful." So begins Christine's journey, a voyage of the spirit that frees her to appreciate each precious moment of life -- and reveals to her six wondrous precepts that lead to the deepest peace and fulfillment we can ever know. For every woman whose heart has ever been broken, but who believes in her soul that real happiness can be found, God On A Harley has arrived. Need a lift?
Author : Randy Leffingwell,Darwin Holmstrom
Publisher : Motorbooks International
Page : 410 pages
File Size : 47,6 Mb
Release : 2011-05-08
Category : History
ISBN : 9780760340172
Contains full-color photographs and descriptions of approximately one hundred Harley Davidson motorcycles produced since 1903.
Author : Peter Henshaw,Ian Kerr
Publisher : Chartwell Books
Page : 445 pages
File Size : 53,6 Mb
Release : 2015-10-20
Category : Transportation
ISBN : 9780785833536
Presents a pictorial history of Harley-Davidson motorcycles, detailing prices, production information, colors, and specificiations for each model.
Author : Chris Maida Mark Zimmerman
Publisher : Unknown
Page : 260 pages
File Size : 46,8 Mb
Release : 2005
Category : Harley-Davidson motorcycle
ISBN : 1610607899
Author : CHRISTOPHER P. BAKER
Publisher : Unknown
Page : 224 pages
File Size : 53,8 Mb
Release : 2022-04-05
Category : Electronic
ISBN : 8854418110
In Harley-Davidson, moto-journalist Christopher P. Baker offers a complete guide to every production engine ever built by the USA's leading motorcycle brand. This book presents each of the distinct engine epochs chronologically in its own chapter, including profiles of archetypal motorcycle models best associated with each engine. Images of a select variant most representative of each engine era illustrate the introduction of each chapter. Further details on these highlighted engines are given in the pages for the specific model from which each was taken. More than 40 classic Harleys are portrayed in detail, from the first "Model Number 1" F-head single of 1903 to the Pan America adventure tourer of 2021, powered by Harley's state-of-the-art liquid-cooled Revolution Max engine. In between, the development of the Harley-Davidson engines is traced as a gradual evolutionary process, reflecting how the brand's unique classic V-Twin characteristics--hearkening all the way back to the F-head 45-degree layout--came to define an attitude, emotion, and lifestyle, fostering a company maxim: "If it ain't broke, don't fix it."
Author : Ian Falloon
Publisher : Motorbooks
Page : 272 pages
File Size : 43,9 Mb
Release : 2019-10-08
Category : Transportation
ISBN : 9780760366028
The ultimate reference for Triumph lovers and fans of British motorcycles, The Complete Book of Classic and Modern Triumph Motorcycles 1937-Today collects all of the motorcycles from this iconic brand in a single illustrated volume. In this revised and updated edition, you'll find the all-new Bonneville lineup introduced for the 2016 model year as well as other Triumphs through 2019. Originally formed as a bicycle company in 1885, Triumph produced its first motorcycle in 1902, which was simply a bicycle fitted with a Belgian Minerva engine. From there, the company, in various iterations, went on to build some of the most iconic motorcycles of all time. Written by respected Triumph expert Ian Falloon, this luxurious reference covers all of the major and minor models, with an emphasis on the most exemplary, era-defining motorcycles such as the Thunderbird, Tiger, Trophy, Bonneville, and new machines such as the Speed Triple, Thruxton, and Daytona 675. Detailed technical specifications are offered alongside compelling photography, much of it sourced from Triumph's archives. The Complete Book of Classic and Modern Triumph Motorcycles 1937-Today also features important non-production models and factory racing and speed-record-setting motorcycles that have become integral parts of Triumph's stellar reputation. This is a book no Triumph fan should be without!
Author : Peter Henshaw,Ian Kerr
Publisher : Chartwell Books
Page : 0 pages
File Size : 45,5 Mb
Release : 2010-08-01
Category : Transportation
ISBN : 0785826289
This illustrated encyclopedia is packed with interesting facts and follows the history of the famous Harley Davidson company and the development of its famous bikes, which have earned a special place in the hearts of enthusiasts everywhere. The bikes are described in detail, not only in mechanical terms, but also with glorious photographs, and will be of interest to everyone who loves motorbikes: even aficionados of Japanese and European bikes, who have never even ridden a Harley Davidson, will be able to recognize the unique marriage of style and nostalgia and the fact that there are no other bikes quite like them. With chapters that are biographical, like "The Buell Story," and "The Harley-Davidson Story," readers will get the inside story on this epic brand of motorcycle. Other chapters, like "A-Z of Harley-Davidson," "Year on Year," and "Guide to Model Names," enthusiasts will get a fully-functional, comprehensive encyclopedia of everything they ever wanted to know about Harleys.