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The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
This addition to the Badger Biographies series tells the story of four young inventors who shared a dream: to create the best motorized bicycle in America. Their turn of the century aspirations took them from a backyard machine shop to a highly successful business empire - and all in the span of just a few years. With grit, determination, and not a little elbow grease, Bill Harley and the Davidson brothers - Arthur, William, and Walter - used their engineering and machine-shop expertise to continually perfect their designs and present the best possible products to the American public. Along the way they made their mark on the racing circuit and introduced safety measures that continue to this day. After their deaths, their sons and daughters continued this legacy, buying back the company after it changed hands and re-establishing Harley-Davidson as the king of the motorcycle world. From the old Knucklehead, Panhead and Shovelhead motors to the Evolution, Revolution and Twin Cam engines that followed, the story of Harley and the Davidsons remains one of the great success stories of the 20th century.
The Harley-Davidson Source Book by Mitch Bergeron Pdf
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
The Harley-Davidson has risen from inauspicious beginnings to become what has been described as the "most inspirational brand ever" and an American icon that is instantly recognizable across the globe. Childhood friends William S Harley and Arthur Davidson founded the company in 1903 and created the first Harley-Davidson in a wooden garden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door. It wasn't long, though, before their production numbers increased and they built their first factory. By the end of World War I, Harley-Davidson was the biggest motorcycle factory in the world and could boast nearly 2,000 dealerships worldwide. Hop on as we journey through the Harley-Davidson story, detailing the ups and downs of the 20th Century and their ambitions for the new millennium.
Celebrate more than a century of Harley-Davidson history with this definitive e-guide. Ultimate Harley-Davidson tells the story of the world's greatest motorcycle marque - from its origins in a backyard shed to the international company it is today. Gloriously illustrated gallery spreads showcase more than 70 of the best Harleys ever built, highlighting and exploring their defining features. Spectacular close-ups of key engines explain how the classic Harleys ran, while an updated catalogue of every production model provides technical data and key specs for each bike - including racing models, special one-offs, and limited-edition production runs. From the early bikes and their key innovations to the v-rods and sports bikes of recent years, it is the complete guide for lovers of this American classic. Whether you're an easy rider or born to be wild, there is only one Harley-Davidson, and this is the book for you.
Harley-Davidson is the king of motorcycles, the one every rider dreams of owning. This lavish volume with more than 20 foldouts celebrates the American company and its legendary models, from its first single-cylinder bike in 1903 to the modern, large V-twin series products. These V-twin engines have propelled families of Harley-Davidsons with prestigious names such as Electra Glide and Softail that continue to thrill cyclists. Every model has its own story, and the ones told here give a surprisingly human dimension to Harley-Davidsons, and also provide insight into their technical data."
This pictorial celebration of the world's most famous motorcycle will delight Harley fans of all ages. The leading icon of the bike trade of the 1950's, the Harley-Davidson machine is the most respected by bike fans of the 1990's. Includes vibrant full-color photographs of Harleys around the world, as well as custom Harleys of yesterday and today.
Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines – from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today – and the social history of the brand's phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion in movies such as 'Easy Rider'. It is fully illustrated with pictures of the bikes and those who have ridden them as well as beautiful examples of H-D's distinctive design aesthetic in advertising and collectibles.