The History Of The Vespa

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The History of the Vespa

Andrea Rapini
The History of the Vespa Book PDF

Author : Andrea Rapini
Publisher : Routledge
Page : 150 pages
File Size : 54,7 Mb
Release : 2019-01-16
Category : History
ISBN : 9780429663482

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The History of the Vespa by Andrea Rapini Pdf

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

Vespa

Giorgio Sarti
Vespa Book PDF

Author : Giorgio Sarti
Publisher : Giorgio Nada Editore
Page : 0 pages
File Size : 51,7 Mb
Release : 2011-09-15
Category : Transportation
ISBN : 8879115286

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Vespa by Giorgio Sarti Pdf

April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.

Vespa

Eric Brockway,Peter Henshaw
Vespa Book PDF

Author : Eric Brockway,Peter Henshaw
Publisher : Haynes Publishing
Page : 0 pages
File Size : 54,6 Mb
Release : 2009-11-01
Category : Transportation
ISBN : 1844256804

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Vespa by Eric Brockway,Peter Henshaw Pdf

This appealingly quirky book captures the personality, individuality and style of the world of Vespa through an eye-catching array of period photographs, including Vespa’s imaginative promotional material. Celebrities and girls seem ever-present through the pages, but there is plenty of technical interest to satisfy mechanically minded Vespa enthusiasts. First published in 1993, the 2nd edition includes celebrity and quirky photos alongside the more standard shots illustrating model evolution.

Vespa

Athos Bigongiali,Bill Buford,Dorothy Barrett
Vespa Book PDF

Author : Athos Bigongiali,Bill Buford,Dorothy Barrett
Publisher : Scriptum
Page : 319 pages
File Size : 55,6 Mb
Release : 2008
Category : Vespa motor scooter
ISBN : 1902686683

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Vespa by Athos Bigongiali,Bill Buford,Dorothy Barrett Pdf

The Vespa's history is a fascinating and varied one. The scooter has stamped it's mark on an entire epoch. For almost 60 years, the Vespa has fascinated millions, giving the world a unique image of Italian design and remaining the means of transport most synonymous with freedom. Produced in 1946, the first Vespa offered mobility to everyone. Italy was getting over its war wounds and getting about on a scooter. During the "Dolce Vita" years, "Vespa" meant "scooter"; foreign newspaper correspondents described Italy as "Vespa country", and the role Vespa played in Italian society is shown by its appearance in dozens of films. Then, it became the two-wheeler for the time of the economic boom. And during the 1960s and 1970s, it was the vehicle for the propagation of the revolution of ideas that the kids of those years were establishing. Now the Vespa provides the perfect solution to today's congested cities. Spanning 336 pages and featuring over 300 original photographs, many rare and unseen, Vespa, delves into the facets of the famous brand from its innovative technical and stylistic design to its freedom-inspired customers. Divided into 6 chapters, each chapter details not only the evolution of the company and the development of the models but also the impact Vespa has had on the worldwide culture. The book is packed with unusual photographs from the Vespa archives, featuring all the models, famous faces, races and much more.

Vespa Scooters

Mark Paxton
Vespa Scooters Book PDF

Author : Mark Paxton
Publisher : Veloce Publishing Ltd
Page : 64 pages
File Size : 55,8 Mb
Release : 2010-12-15
Category : Transportation
ISBN : 9781845843342

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Vespa Scooters by Mark Paxton Pdf

Stop! Don't buy a classic Vespa without buying this book first! Having this book in your pocket is just like having a real marque expert by your side. Learn how to spot a bad scooter quickly and how to assess a promising one like a professional. Get the right classic Vespa at the right price!

Vespa

VALERIO. BONI
Vespa Book PDF

Author : VALERIO. BONI
Publisher : Unknown
Page : 224 pages
File Size : 42,7 Mb
Release : 2020-05-05
Category : Electronic
ISBN : 8854415758

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Vespa by VALERIO. BONI Pdf

The Vespa is an Italian icon--and here is the official story of the brand since its legendary creation, more than 70 years ago. The Vespa is not just any scooter, it is THE scooter, known and loved all over the world. Follow its more-than-70-year history, from its debut in 1946 to signature, custom-made artistic vehicles. This lavishly illustrated volume retraces the Vespa's origins, exploring its most important and influential models (including the 125 Elastico, which met clients' demands for higher performance, and the Elettrica and Elettrica X, both with hybrid motors); the brand's advertising and communications, complete with vintage calendars; and its place in sports, films like Roman Holiday, fashion, and beyond. Engaging anecdotes and images--some never-before published--illustrate the never-ending evolution of a piece of Italy that has conquered all five continents and sold over 18 million vehicles.

The Life Vespa

Eric Dregni
The Life Vespa Book PDF

Author : Eric Dregni
Publisher : Motorbooks
Page : 240 pages
File Size : 52,7 Mb
Release : 2018-05-01
Category : Transportation
ISBN : 9780760360446

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The Life Vespa by Eric Dregni Pdf

Since hitting the road in 1946, eighteen million Vespa motor scooters have buzzed the Earth. Vespa's success lies in the uniqueness of its design -- in the unmistakable sheet metal skin that, over the span of decades, has defined the concept of "motor scooter." The Life Vespa celebrates all aspects of the scooters and the thriving culture that surrounds them. Since Vespa is affordable and in high-style, the life Vespa encompasses all walks of life, from street urchins to celebrities like Audrey Hepburn, John Wayne, and Brad Pitt. Part of Motorbooks’ “Life” series, The Life Vespa melds machine and culture to immerse you in la bella vita.

The History of the Vespa

Andrea Rapini
The History of the Vespa Book PDF

Author : Andrea Rapini
Publisher : Unknown
Page : 160 pages
File Size : 40,5 Mb
Release : 2019
Category : History
ISBN : 0429022603

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The History of the Vespa by Andrea Rapini Pdf

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio's historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

Vespa History- Virginia Burns

Virginia Burns
Vespa History Virginia Burns Book PDF

Author : Virginia Burns
Publisher : Unknown
Page : 38 pages
File Size : 40,7 Mb
Release : 2020-03-18
Category : Electronic
ISBN : 9798627432953

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Vespa History- Virginia Burns by Virginia Burns Pdf

Vespa and Lambretta remain the two most iconic motor scooter brands, even four decades after the latter's demise. But what made them such a European sensation in the postwar era? And why were they particularly popular in Britain in the 1950s and '60s? Motor scooter expert Stuart Owen explains the rise of Innocenti's Lambretta and Piaggio's Vespa, from the wartime ruins of Italy, through years of plenty as the two manufacturers exploited a ready market for affordable, economic transport, and then their decline into more uncertain times as motor cars trespassed on their success. He also explores the rich history of accessorising and customising the scooters, their essential role in the mod movement, and the revival in Vespa's fortunes following the release of the cult film Quadrophenia.

Vespa

Valerio Boni,Stefano Cordara
Vespa Book PDF

Author : Valerio Boni,Stefano Cordara
Publisher : Motorbooks
Page : 0 pages
File Size : 43,6 Mb
Release : 2020-09-15
Category : Motor scooters
ISBN : 076036852X

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Vespa by Valerio Boni,Stefano Cordara Pdf

In time for Vespa's 75th anniversary, Vespa: Style and Passion is the official history of the iconic Vespa scooter, with rich visuals that include studio images, period advertisements, and rare archival photographs.

Vespa

Davide Mazzanti
Vespa Book PDF

Author : Davide Mazzanti
Publisher : Taylor & Francis
Page : 346 pages
File Size : 55,8 Mb
Release : 2005
Category : Social Science
ISBN : 8809043375

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Vespa by Davide Mazzanti Pdf

Auto a due ruote del primo dopoguerra, bandiera della rivoluzione giovanile, acclamato simbolo di stile in equilibrio sulla tradizione. La Vespa è qualcosa di più che lo scooter più venduto nel mondo, o un significativo simbolo del design italiano: è un irripetibile fenomeno di costume che accompagna la nascita del Paese dal 1946 ad oggi. La storia di questo magico "tappeto volante" in Italia e nel mondo e l'esame dettagliato di numerosi modelli sono accompagnati da splendide fotografie originali. Edizione in lingua inglese.

Vespa

Stefano Biancalana,Michele Marchianò,Giorgio Sarti
Vespa Book PDF

Author : Stefano Biancalana,Michele Marchianò,Giorgio Sarti
Publisher : Nada
Page : 0 pages
File Size : 40,5 Mb
Release : 2002
Category : Transportation
ISBN : 8879112228

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Vespa by Stefano Biancalana,Michele Marchianò,Giorgio Sarti Pdf

A newly updated and enlarged edition of the original version published in 1966. The new revised edition marks the occasion of the 50th Anniversary of the world famous "Vespa." A dynamic overview of the Piaggio scooter production, featuring model by model class specifications and other technical details.

The Cult of Vespa

Umberto Eco
The Cult of Vespa Book PDF

Author : Umberto Eco
Publisher : Gingko Press
Page : 176 pages
File Size : 55,7 Mb
Release : 1996
Category : Industrial design
ISBN : UOM:39015040535539

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The Cult of Vespa by Umberto Eco Pdf

Many post-war inventions were forgotten as incomes rose and the standard ofiving increased. The Vespa, however, developed from a utility vehicle inton international success - a cult object that has spawned societies and fansorldwide. This title tells its story.

Vespa and Lambretta Motor Scooters

Stuart Owen
Vespa and Lambretta Motor Scooters Book PDF

Author : Stuart Owen
Publisher : Bloomsbury Publishing
Page : 65 pages
File Size : 43,9 Mb
Release : 2019-03-19
Category : Transportation
ISBN : 9781784423148

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Vespa and Lambretta Motor Scooters by Stuart Owen Pdf

The story of Lambretta and Vespa scooters in the UK and their social history.

Vespa

Giorgio Sarti
Vespa Book PDF

Author : Giorgio Sarti
Publisher : Motorbooks International
Page : 432 pages
File Size : 55,5 Mb
Release : 2006
Category : Vespa motor scooter
ISBN : 9780760325773

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Vespa by Giorgio Sarti Pdf

Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.