The Startup S Guide To Customer Success

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The Startup's Guide to Customer Success

Jennifer Chiang
The Startup s Guide to Customer Success Book PDF

Author : Jennifer Chiang
Publisher : New Degree Press
Page : 448 pages
File Size : 45,5 Mb
Release : 2019-02-22
Category : Electronic
ISBN : 1641371889

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The Startup's Guide to Customer Success by Jennifer Chiang Pdf

Are you looking to start or grow a customer success team? Customer success is no longer just for companies with large teams and resources. It's a company mindset that can unlock the biggest opportunities in business. Customer success can help streamline experiences, grow product engagement and loyalty, and more importantly - retain business.In The Startup's Guide to Customer Success, Jennifer Chiang presents a guide on how to plan, execute, and grow your own customer success team and the actionable steps that you can take to champion the customer at your company.Learn insights such as: * The four attributes Shreesha Ramdas, CEO and Co-Founder of Strikedeck, says are must-haves when hiring your first customer success team* How Jamey Jeff, Managing Director of Customer Success Solutions at Coastal Cloud, reevaluated QBRs to derive more value for his customers with less work* How Maranda Dziekonski, VP of Customer Success at Pared, manages her time wisely to not only get everything done, but fight fires and plan aheadThis book is for everyone from new customer success leaders, CEOs and VPs who want their company to be more customer-centric, to start-ups who are starting their own customer success teams

Traction

Justin Mares,Gabriel Weinberg
Traction Book PDF

Author : Justin Mares,Gabriel Weinberg
Publisher : S Curve Publishing
Page : 258 pages
File Size : 50,5 Mb
Release : 2014-08-26
Category : Business & Economics
ISBN : 9780976339601

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Traction by Justin Mares,Gabriel Weinberg Pdf

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

The Web Startup Success Guide

Robert Walsh
The Web Startup Success Guide Book PDF

Author : Robert Walsh
Publisher : Apress
Page : 430 pages
File Size : 46,8 Mb
Release : 2009-12-08
Category : Business & Economics
ISBN : 9781430219866

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The Web Startup Success Guide by Robert Walsh Pdf

If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

The Startup Owner's Manual

Steve Blank,Bob Dorf
The Startup Owner s Manual Book PDF

Author : Steve Blank,Bob Dorf
Publisher : John Wiley & Sons
Page : 568 pages
File Size : 46,7 Mb
Release : 2020-03-17
Category : Business & Economics
ISBN : 9781119690726

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The Startup Owner's Manual by Steve Blank,Bob Dorf Pdf

More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owners Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.

Customer Success

Nick Mehta,Dan Steinman,Lincoln Murphy
Customer Success Book PDF

Author : Nick Mehta,Dan Steinman,Lincoln Murphy
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,5 Mb
Release : 2016-02-29
Category : Business & Economics
ISBN : 9781119167969

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Customer Success by Nick Mehta,Dan Steinman,Lincoln Murphy Pdf

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Sell More Faster

Amos Schwartzfarb
Sell More Faster Book PDF

Author : Amos Schwartzfarb
Publisher : John Wiley & Sons
Page : 199 pages
File Size : 43,8 Mb
Release : 2019-09-04
Category : Business & Economics
ISBN : 9781119597803

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Sell More Faster by Amos Schwartzfarb Pdf

From Amos Schwartzfarb, serial entrepreneur and veteran Managing Director of Techstars Austin comes the elemental, essential, and effective strategy that will help any startup identify, build, and grow their customers from day 1 Most startups fail because they can’t grow revenue early or quickly enough. Startup CEOs will tell you their early missteps can be attributed to not finding their product market fit early enough, or at all. Founders overspend time and money trying to find product-market fit and make false starts, follow the wrong signals, and struggle to generate enough revenue to scale and raise funding. And all the while they never really knew who their customers were, what product they really needed, and why they needed it. But it doesn’t have to be this way, and founders don’t need to face it alone. Through expert guidance and experienced mentorship, every startup can avoid these pitfalls. The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from Managing Director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap. Schwartzfarb, and the Techstars Worldwide Network of more than 10,000 mentors do one thing better than anyone: help startup entrepreneurs succeed. They know how to sell, how to hire people who know how to sell, and how to use sales to gain venture funding—and now you can, too. Sell More Faster delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds. This valuable resource delivers: A comprehensive playbook to identify product market direction and product market fit Expert advice on building a diverse sales team and how to identify, recruit, and train the kinds of team members you need Models and best practices for sales funnels, pricing, compensation, and scaling A roadmap to create a repeatable and measurable path to find product-market fit Aggregated knowledge from Techstars leaders and industry experts Sell More Faster is an indispensable guide for entrepreneurs seeking product-market fit, building their sales team, developing a growth strategy, and chasing accelerated, sustained selling success.

Practical Customer Success Management

Rick Adams
Practical Customer Success Management Book PDF

Author : Rick Adams
Publisher : CRC Press
Page : 396 pages
File Size : 48,6 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9780429594199

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Practical Customer Success Management by Rick Adams Pdf

"This book contains so much common sense that my neck was getting tired from nodding my head in agreement so often." Peter Armaly, Senior Director Customer Success, Oracle "...a comprehensive review of the Customer Success role and responsibilities..." Anne Marie Ponder, Senior Manager, IT Infrastructure, Astellas Pharma US "...a must read playbook for all business leaders and customer success-focused professionals." Jason Noble, Global Customer Success and SaaS Leader "I wish a book like this existed when I started in Customer Success!" Cyn Taylor, Enterprise Customer Success Manager, LogicMonitor "...provides all the ingredients to create the right customer success strategy." Baptiste Debever, Head of Growth & Co Founder, Alkalab "...an invaluable resource for anyone with an interest in Customer Success." Adam Joseph, CEO, CSM insight "A structured and logical approach that will help new and experienced CSMs to bridge the gap between Customer Success theory and practical application." James Scott, General Partner, Success Hacker Customer success management is "the practice of helping customers to generate value from using our products" and it is a relatively new and fast-growing profession with many new CSMs coming into it from other customer-facing professions. Due to the speed with which the profession is undergoing change as it matures and expands, both new and existing CSMs need to keep abreast of customer success best practice. However there are relatively few books that provide much in the way of practical guidance for customer success practitioners and even less options for resources such as tools, templates and checklists that enable a consistently high quality approach whilst increasing the CSM’s productivity. Practical Customer Success Management is a practical guide book and comprehensive training manual for CSMs that provides a simple to follow, best practice framework that lays out the core steps at every stage of the customer journey to business outcome success. It describes and explains which situations each step applies to and provides recommendations for activities or tasks that the CSM can perform to complete each step, together with detailed guidance for successfully completing those activities. The book also includes a suite of tools and templates that enable rapid completion of tasks whilst ensuring consistency of approach both across multiple customer engagements and by multiple CSMs within a team.

The Customer Success Economy

Nick Mehta,Allison Pickens
The Customer Success Economy Book PDF

Author : Nick Mehta,Allison Pickens
Publisher : John Wiley & Sons
Page : 392 pages
File Size : 49,9 Mb
Release : 2020-05-19
Category : Business & Economics
ISBN : 9781119572763

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The Customer Success Economy by Nick Mehta,Allison Pickens Pdf

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

The Seven Pillars of Customer Success

Wayne McCulloch
The Seven Pillars of Customer Success Book PDF

Author : Wayne McCulloch
Publisher : Lioncrest Publishing
Page : 344 pages
File Size : 44,6 Mb
Release : 2021-04-27
Category : Electronic
ISBN : 1544516606

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The Seven Pillars of Customer Success by Wayne McCulloch Pdf

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.

Startup

Kevin Ready
Startup Book PDF

Author : Kevin Ready
Publisher : Apress
Page : 194 pages
File Size : 48,5 Mb
Release : 2012-02-01
Category : Business & Economics
ISBN : 9781430242192

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Startup by Kevin Ready Pdf

“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.” —Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business. This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business. Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to. Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up. Illustrates the entrepreneurial journey from start to finish Helps readers decide—or not—to start a business Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today

Power to the Startup People: How To Grow Your Startup Career When You’re Not The Founder

Sarah E. Brown
Power to the Startup People How To Grow Your Startup Career When You re Not The Founder Book PDF

Author : Sarah E. Brown
Publisher : Hybrid Global Publishing
Page : 142 pages
File Size : 55,7 Mb
Release : 2021-05-21
Category : Business & Economics
ISBN : 9781948181266

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Power to the Startup People: How To Grow Your Startup Career When You’re Not The Founder by Sarah E. Brown Pdf

I’m lounging in the living room of a vacation home located in the high country of Colorado with a handful of close friends from Boulder. We each work for startups of various sizes and maturity. We’ve rented the home for the weekend to relax in the nearby hot springs and hike local mountain trails, as well as set aside time from our harried schedules to discuss our hopes, dreams—and startup careers. As the sun sets and the dry mountain air cools, we bundle up with blankets and take turns sharing life updates, which, especially this particular weekend, offer a snapshot into the variety and complexity of startup life.

Building a Strong Customer Success Team for Your SaaS Startup

Sam Adams
Building a Strong Customer Success Team for Your SaaS Startup Book PDF

Author : Sam Adams
Publisher : Independently Published
Page : 0 pages
File Size : 51,8 Mb
Release : 2023-03-08
Category : Electronic
ISBN : 9798386316242

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Building a Strong Customer Success Team for Your SaaS Startup by Sam Adams Pdf

Building a Strong Customer Success Team for Your SaaS Startup Learn how to create and maintain a successful customer success team for your SaaS startup with this comprehensive guide. From understanding your customers to implementing chatbots and AI, this book covers everything you need to know to build a customer-centric culture and drive growth. Key Points: Understand your customers and their pain points Create customer personas and an onboarding process Develop a customer communication plan and retention strategy Utilize data to improve customer success Scale your team effectively and avoid common mistakes Real-life examples of successful customer success teams Future trends and opportunities in customer success SEO Optimized Keywords:

The Customer Success Economy

Nick Mehta,Allison Pickens
The Customer Success Economy Book PDF

Author : Nick Mehta,Allison Pickens
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 53,5 Mb
Release : 2020-04-09
Category : Business & Economics
ISBN : 9781119572756

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The Customer Success Economy by Nick Mehta,Allison Pickens Pdf

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

Farm Don't Hunt

Guy Nirpaz,Fernando Pizarro
Farm Don t Hunt Book PDF

Author : Guy Nirpaz,Fernando Pizarro
Publisher : Guy Nirpaz
Page : 140 pages
File Size : 41,9 Mb
Release : 2016-02-21
Category : Customer relations
ISBN : 0692620931

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Farm Don't Hunt by Guy Nirpaz,Fernando Pizarro Pdf

Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In

Why Startups Fail

Tom Eisenmann
Why Startups Fail Book PDF

Author : Tom Eisenmann
Publisher : Currency
Page : 370 pages
File Size : 48,8 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9780593137024

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Why Startups Fail by Tom Eisenmann Pdf

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.