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Author : Architectural Digest,Amy Astley
Publisher : Abrams
Page : 468 pages
File Size : 55,6 Mb
Release : 2019-10-08
Category : Architecture
ISBN : 9781683356479

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Architectural Digest at 100 by Architectural Digest,Amy Astley Pdf

A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist

Author : Edith Smit
Publisher : Het Spinhuis
Page : 208 pages
File Size : 51,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 9055891363

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Mass Media Advertising by Edith Smit Pdf

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Author : Jon Fleetwood
Publisher : iUniverse
Page : 314 pages
File Size : 50,7 Mb
Release : 2001-01-28
Category : Fiction
ISBN : 9780595167296

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3000 AD by Jon Fleetwood Pdf

The year is 3000 AD. In 2720, man's failed social system had destroyed civilization, forcing the remaining humans to begin again. A new social system was adopted that embarked man on the unforeseen path to the Apocalypse. (Excerpt from 5th page of Chapter 18) "The Horsemen approached Jared and Destiny with unimaginable speed. Scant yards away, their horses stopped and reared with anger flashing across their eyes as Gabriel stepped forward forbidding their passage. Gabriel stood in front of them defiantly, a shining white star standing against thunderous clouds of fire. Gabriel seemed so small and fragile, yet Destiny could feel the power surging from him in waves that could be released to instantly subdue the Horsemen if the need arose. The horses stamped and snorted impatiently as the Horsemen looked at Gabriel, at the humans, and then looked up to the heavens. The Horsemen paused and raised their swords to the sky as blood red fire erupted from the edges of their blades."

Author : California
Publisher : Unknown
Page : 1532 pages
File Size : 53,7 Mb
Release : 1977
Category : California
ISBN : UCBK:Z006363012

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Summary Digest of Statutes Enacted and Resolutions, Including Proposed Constitutional Amendments, Adopted in ... and ... Statutory Record by California Pdf

Volumes include: Statutory record.

Author : Valerie Bodden
Publisher : Lerner Publications
Page : 40 pages
File Size : 40,8 Mb
Release : 2015-03-01
Category : Juvenile Nonfiction
ISBN : 9781467762304

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Identify and Evaluate Advertising by Valerie Bodden Pdf

What is advertising, and why should you care? Learn to identify and think critically about advertising. Discover how to pinpoint and evaluate some of the most common persuasive techniques used in advertising.

Author : Márta Minier,Maria Elisa Montironi,Cristina Paravano
Publisher : Taylor & Francis
Page : 248 pages
File Size : 54,6 Mb
Release : 2024-06-21
Category : Drama
ISBN : 9781040040942

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Local/Global Shakespeare and Advertising by Márta Minier,Maria Elisa Montironi,Cristina Paravano Pdf

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
Publisher : Springer Science & Business Media
Page : 419 pages
File Size : 43,8 Mb
Release : 2012-08-23
Category : Business & Economics
ISBN : 9783834942913

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Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 51,9 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898

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Advanced Introduction to Advertising by De Pelsmacker, Patrick Pdf

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Author : Wilfried Pichler
Publisher : diplom.de
Page : 94 pages
File Size : 50,9 Mb
Release : 2002-03-07
Category : Business & Economics
ISBN : 9783832451998

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The Language of Pictures in Print Media Advertising by Wilfried Pichler Pdf

Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Author : United States. Small Business Administration
Publisher : Unknown
Page : 92 pages
File Size : 47,8 Mb
Release : 1965
Category : Advertising
ISBN : IND:30000090539747

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Effective Advertising by United States. Small Business Administration Pdf

Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
Publisher : Routledge
Page : 260 pages
File Size : 55,5 Mb
Release : 2013-09-13
Category : Business & Economics
ISBN : 9781134718924

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The Advertising Handbook by Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury Pdf

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Author : Nicolai Graakjaer
Publisher : Routledge
Page : 179 pages
File Size : 48,9 Mb
Release : 2014-11-27
Category : Business & Economics
ISBN : 9781317671893

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Analyzing Music in Advertising by Nicolai Graakjaer Pdf

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Author : Richard W. Lewis
Publisher : Journey Editions (VT)
Page : 294 pages
File Size : 52,5 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000026802367

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Absolut Book by Richard W. Lewis Pdf

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Author : James F. Hamilton,Robert Bodle,Ezequiel Korin
Publisher : Routledge
Page : 284 pages
File Size : 50,6 Mb
Release : 2016-10-26
Category : Social Science
ISBN : 9781317232971

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Explorations in Critical Studies of Advertising by James F. Hamilton,Robert Bodle,Ezequiel Korin Pdf

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

Author : Anonim
Publisher : Unknown
Page : 882 pages
File Size : 46,9 Mb
Release : 1877
Category : Electronic
ISBN : BSB:BSB11359092

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Publishers' Weekly by Anonim Pdf