A New Blue Ocean

Author : W. Chan Kim,Renee Mauborgne
Publisher : Hachette Books
Page : 312 pages
File Size : 43,6 Mb
Release : 2017-09-26
Category : Business & Economics
ISBN : 9780316314053

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Blue Ocean Shift by W. Chan Kim,Renee Mauborgne Pdf

NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 80 pages
File Size : 50,5 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692657

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Blue Ocean Leadership (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 64 pages
File Size : 50,5 Mb
Release : 2017-05-30
Category : Business & Economics
ISBN : 9781633692671

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Red Ocean Traps (Harvard Business Review Classics) by W. Chan Kim,Renée A. Mauborgne Pdf

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Author : W. Chan Kim,Renee Mauborgne
Publisher : Harvard Business Review Press
Page : 317 pages
File Size : 44,8 Mb
Release : 2015-01-20
Category : Business & Economics
ISBN : 9781625274496

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Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renee Mauborgne Pdf

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Review Press
Page : 224 pages
File Size : 45,5 Mb
Release : 2017-01-24
Category : Business & Economics
ISBN : 9781633692756

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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader by W. Chan Kim,Renée A. Mauborgne Pdf

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 81 pages
File Size : 45,7 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 9781633697386

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Blue Ocean Classics by W. Chan Kim,Renée A. Mauborgne Pdf

The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Author : Andreas Mebert,Stephanie Lowe
Publisher : CRC Press
Page : 98 pages
File Size : 42,8 Mb
Release : 2017-07-05
Category : Literary Criticism
ISBN : 9781351350211

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Blue Ocean Strategy by Andreas Mebert,Stephanie Lowe Pdf

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

Author : Nadya Zhexembayeva
Publisher : Berrett-Koehler Publishers
Page : 209 pages
File Size : 44,9 Mb
Release : 2014-06-02
Category : Business & Economics
ISBN : 9781609949655

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Overfished Ocean Strategy by Nadya Zhexembayeva Pdf

Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation.

Author : Brooks Olbrys
Publisher : Greenleaf Book Group
Page : 56 pages
File Size : 47,5 Mb
Release : 2013-02-01
Category : Juvenile Fiction
ISBN : 9780982961339

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The Adventures of Blue Ocean Bob by Brooks Olbrys Pdf

Embark on an oceanic quest with Blue Ocean Bob, as he goes in search of his true purpose…and makes many new friends along the way. Despite his idyllic island life, young Bob yearns for a greater sense of fulfillment. With his guardian, Xena the hummingbird, at his side, Bob sets out to seek guidance from the wise and happy creatures of the sea. From the joyful secrets of Al the dolphin to the insightful advice of Doc the turtle, Earl the clam, and Wallace the walrus, Bob uncovers great wisdom. But to complete his journey, he’ll need to overcome his fears and Xena’s doubts and prove himself to Mary Marine, the Island of Roses’s leading marine biologist. The Adventures of Blue Ocean Bob: A Journey Begins is the first episode of a colorful, early chapter book series that provides children with an introduction to timeless principles of achievement derived from the teachings of Bob Proctor, Earl Nightingale, Napoleon Hill, Wallace D. Wattles, and others.

Author : W. Chan Kim,Renée A. Mauborgne
Publisher : Harvard Business Press
Page : 384 pages
File Size : 46,6 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781633694163

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Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne Pdf

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Author : James McGrath,Bob Bates
Publisher : Pearson UK
Page : 289 pages
File Size : 50,8 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781292200637

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The Little Book of Big Management Theories by James McGrath,Bob Bates Pdf

Author : Carl Safina
Publisher : Holt Paperbacks
Page : 480 pages
File Size : 54,9 Mb
Release : 2010-04-01
Category : Nature
ISBN : 9781429984263

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Song for the Blue Ocean by Carl Safina Pdf

Part odyssey, part pilgrimage, this epic personal narrative follows the author's exploration of coasts, islands, reefs, and the sea's abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world's changing seas, deftly weaving adventure, science, and political analysis.

Author : Estelle Pellegrin-Boucher,Pierre Roy
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 53,5 Mb
Release : 2020-01-02
Category : Business & Economics
ISBN : 9781786303790

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Innovation in the Cultural and Creative Industries by Estelle Pellegrin-Boucher,Pierre Roy Pdf

Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

Author : Andi Simon
Publisher : Greenleaf Book Group
Page : 184 pages
File Size : 50,6 Mb
Release : 2016-07-05
Category : Business & Economics
ISBN : 9781626342811

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On the Brink by Andi Simon Pdf

Corporate culture and culture change have become the pressing issues of our time. The fast pace of change is attacking companies of all sizes. Leaders are facing the challenges of adapting their organizations to generational changes, the uncertainties of new technologies, shifting client behaviors, and the realization that supply is often stronger than demand. ​And, people just hate to change. They are willfully blind to what is happening all around them. But, the future is, indeed, coming soon, if not today, and change they must. Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and—most importantly—turn innovative solutions into executable change. In her groundbreaking book, On the Brink: A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth. Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them. Businesses, not-for-profits, entrepreneurs are paying close attention. They frequently talk about the need to innovate and change is if these are the sweeping secret sauce to solve all their business problems; however, they often don’t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities. In this book, Andi will take the reader through the theory, methods, and tools of corporate anthropology to see how this new perspective can help a stalled company see possibilities with fresh eyes to re-ignite their growth. From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award-winning product just wasn’t selling—the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology. Whether searching for a way to revitalize a business or to expand a successful company into new and profitable directions, the strategies outlined in On the Brink will give readers the fresh approach they need to achieve meaningful business breakthroughs.

Author : Kim Stanley Robinson
Publisher : Spectra
Page : 777 pages
File Size : 43,9 Mb
Release : 2003-06-03
Category : Fiction
ISBN : 9780553897609

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The Years of Rice and Salt by Kim Stanley Robinson Pdf

With the same unique vision that brought his now classic Mars trilogy to vivid life, bestselling author Kim Stanley Robinson boldly imagines an alternate history of the last seven hundred years. In his grandest work yet, the acclaimed storyteller constructs a world vastly different from the one we know. . . . “A thoughtful, magisterial alternate history from one of science fiction’s most important writers.”—The New York Times Book Review It is the fourteenth century and one of the most apocalyptic events in human history is set to occur—the coming of the Black Death. History teaches us that a third of Europe’s population was destroyed. But what if the plague had killed 99 percent of the population instead? How would the world have changed? This is a look at the history that could have been—one that stretches across centuries, sees dynasties and nations rise and crumble, and spans horrible famine and magnificent innovation. Through the eyes of soldiers and kings, explorers and philosophers, slaves and scholars, Robinson navigates a world where Buddhism and Islam are the most influential and practiced religions, while Christianity is merely a historical footnote. Probing the most profound questions as only he can, Robinson shines his extraordinary light on the place of religion, culture, power—and even love—in this bold New World. “Exceptional and engrossing.”—New York Post “Ambitious . . . ingenious.”—Newsday