Atul Minocha Separate Fact From Fiction And Drive Growth

Author : Atul V. Minocha
Publisher : Lioncrest Publishing
Page : 212 pages
File Size : 52,5 Mb
Release : 2021-08-31
Category : Business & Economics
ISBN : 1544521227

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Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha Pdf

When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely.  In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.

Author : Corey Sommers,David Jenkins
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 49,9 Mb
Release : 2013-03-20
Category : Business & Economics
ISBN : 9781118461570

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Whiteboard Selling by Corey Sommers,David Jenkins Pdf

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling practices that apply to today's fast-moving, competitive selling environment. Explains how to take a sales message inventory Illustrates how to design your visual stories Empowers your sales force to tell the story and extend the reach of visual storytelling Through the power of technology and effective storytelling, you and your team can create and deliver effective presentations that engage your customers, hold their attention, and win their business. Whiteboard Selling shows you how.

Author : Jenna Tiffany
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 51,7 Mb
Release : 2021-05-03
Category : Business & Economics
ISBN : 9781789667424

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Marketing Strategy by Jenna Tiffany Pdf

WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Author : Grant Leboff
Publisher : Kogan Page
Page : 240 pages
File Size : 52,9 Mb
Release : 2019-08-03
Category : Business & Economics
ISBN : 0749483911

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Myths of Marketing by Grant Leboff Pdf

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Author : Muhammed Nafis Osman Zahid,Amiril Sahab Abdul Sani,Mohamad Rusydi Mohamad Yasin,Zulhelmi Ismail,Nurul Akmal Che Lah,Faiz Mohd Turan
Publisher : Springer Nature
Page : 1025 pages
File Size : 43,5 Mb
Release : 2021-03-22
Category : Technology & Engineering
ISBN : 9789811595059

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Recent Trends in Manufacturing and Materials Towards Industry 4.0 by Muhammed Nafis Osman Zahid,Amiril Sahab Abdul Sani,Mohamad Rusydi Mohamad Yasin,Zulhelmi Ismail,Nurul Akmal Che Lah,Faiz Mohd Turan Pdf

This book presents part of the proceedings of the Manufacturing and Materials track of the iM3F 2020 conference held in Malaysia. This collection of articles deliberates on the key challenges and trends related to manufacturing as well as materials engineering and technology in setting the stage for the world in embracing the fourth industrial revolution. It presents recent findings with regards to manufacturing and materials that are pertinent towards the realizations and ultimately the embodiment of Industry 4.0, with contributions from both industry and academia.

Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 45,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175227

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Customer Relationship Management by Francis Buttle Pdf

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Author : Raja Rajamannar
Publisher : HarperCollins Leadership
Page : 241 pages
File Size : 40,5 Mb
Release : 2021-02-09
Category : Business & Economics
ISBN : 9781400224036

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Quantum Marketing by Raja Rajamannar Pdf

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Author : Rajesh Singh,Sushabhan Choudhury,Anita Gehlot
Publisher : Springer
Page : 1793 pages
File Size : 45,9 Mb
Release : 2018-04-10
Category : Technology & Engineering
ISBN : 9789811059032

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Intelligent Communication, Control and Devices by Rajesh Singh,Sushabhan Choudhury,Anita Gehlot Pdf

The book focuses on the integration of intelligent communication systems, control systems, and devices related to all aspects of engineering and sciences. It contains high-quality research papers presented at the 2nd international conference, ICICCD 2017, organized by the Department of Electronics, Instrumentation and Control Engineering of University of Petroleum and Energy Studies, Dehradun on 15 and 16 April, 2017. The volume broadly covers recent advances of intelligent communication, intelligent control and intelligent devices. The work presented in this book is original research work, findings and practical development experiences of researchers, academicians, scientists and industrial practitioners.

Author : Abhay R. Satoskar
Publisher : CRC Press
Page : 318 pages
File Size : 47,5 Mb
Release : 2009-11-23
Category : Science
ISBN : 9781498713672

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Medical Parasitology by Abhay R. Satoskar Pdf

Infections caused by parasites are still a major global health problem. Although parasitic infections are responsible for a significant morbidity and mortality in the developing countries, they are also prevalent in the developed countries. Early diagnosis and treatment of a parasitic infection is not only critical for preventing morbidity and mortality individually but also for reducing the risk of spread of infection in the community. This concise book gives an overview of critical facts for clinical and laboratory diagnosis, treatment and prevention of parasitic diseases which are common in humans and which are most likely to be encountered in a clinical practice. This book is a perfect companion for primary care physicians, residents, nurse practitioners, medical students, paramedics, other public health care personnel and as well as travelers.

Author : Craig Anthony Johnson
Publisher : Unknown
Page : 60 pages
File Size : 54,6 Mb
Release : 2003-01
Category : Decentralization in government
ISBN : 0850036429

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Decentralisation in India by Craig Anthony Johnson Pdf

Author : Sant Saran Bhojwani,Prem Kumar Dantu
Publisher : Springer Science & Business Media
Page : 318 pages
File Size : 53,7 Mb
Release : 2013-03-20
Category : Science
ISBN : 9788132210269

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Plant Tissue Culture: An Introductory Text by Sant Saran Bhojwani,Prem Kumar Dantu Pdf

Plant tissue culture (PTC) is basic to all plant biotechnologies and is an exciting area of basic and applied sciences with considerable scope for further research. PTC is also the best approach to demonstrate the totipotency of plant cells, and to exploit it for numerous practical applications. It offers technologies for crop improvement (Haploid and Triploid production, In Vitro Fertilization, Hybrid Embryo Rescue, Variant Selection), clonal propagation (Micropropagation), virus elimination (Shoot Tip Culture), germplasm conservation, production of industrial phytochemicals, and regeneration of plants from genetically manipulated cells by recombinant DNA technology (Genetic Engineering) or cell fusion (Somatic Hybridization and Cybridization). Considerable work is being done to understand the physiology and genetics of in vitro embryogenesis and organogenesis using model systems, especially Arabidopsis and carrot, which is likely to enhance the efficiency of in vitro regeneration protocols. All these aspects are covered extensively in the present book. Since the first book on Plant Tissue Culture by Prof. P.R. White in 1943, several volumes describing different aspects of PTC have been published. Most of these are compilation of invited articles by different experts or proceedings of conferences. More recently, a number of books describing the Methods and Protocols for one or more techniques of PTC have been published which should serve as useful laboratory manuals. The impetus for writing this book was to make available a complete and up-to-date text covering all basic and applied aspects of PTC for the students and early-career researchers of plant sciences and plant / agricultural biotechnology. The book comprises of nineteen chapters profusely illustrated with self-explanatory illustrations. Most of the chapters include well-tested protocols and relevant media compositions that should be helpful in conducting laboratory experiments. For those interested in further details, Suggested Further Reading is given at the end of each chapter, and a Subject and Plant Index is provided at the end of the book.

Author : Rujuta Diwekar
Publisher : Random House India
Page : 217 pages
File Size : 54,5 Mb
Release : 2011-10-20
Category : Health & Fitness
ISBN : 9788184001655

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Don'T Lose Your Mind, Lose Your Weight by Rujuta Diwekar Pdf

Don’t Lose Your Mind, Lose Your Weight, the country’s highest-selling diet book, has revolutionized the way Indians think about food and their eating habits. Funny, easy to read and full of great advice, it argues that we should return to our traditional eating roots (yes, ghee is good for you), nutrients are more important than calories (cheese over biscuits) and, most importantly, the only way to lose weight is to keep eating. Rujuta Diwekar is one of the country’s best nutritionists, with deep roots in yoga and Ayurveda and a client list which boasts some of Bollywood’s biggest names. In the updated edition of this classic, she has added an extensive Q&A section which deals with the questions she gets asked most by her clients.

Author : Christophe Morin,Patrick Renvoise
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 51,9 Mb
Release : 2018-09-11
Category : Business & Economics
ISBN : 9781119440758

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The Persuasion Code by Christophe Morin,Patrick Renvoise Pdf

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Author : Tom Bowden,Tom Jepson
Publisher : Unknown
Page : 366 pages
File Size : 55,6 Mb
Release : 2020-12-16
Category : Electronic
ISBN : 1838278192

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Shoot The HiPPO by Tom Bowden,Tom Jepson Pdf

A practical and accessible book for students and digital marketing managers to learn the technical aspects of digital marketing and confidently shoot the highest paid person's opinion with data.

Author : Paul Gillin,Eric Schwartzman
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 48,7 Mb
Release : 2010-12-15
Category : Business & Economics
ISBN : 9780470939734

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Social Marketing to the Business Customer by Paul Gillin,Eric Schwartzman Pdf

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!