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Media Promotion & Marketing for Broadcasting, Cable & the Internet by Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein Pdf
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
The Ultimate Guide to Making Money From Domain NamesAre You Ready to Learn the Secrets to Earning Profits From Investing in Domain Names?Domain names are the real estate of the internet. A domain is the digital home for an organization or business. Sooner or later every business will need its own domain name. That means that even though there are millions of domain names, there will always be a demand for the best ones.Once you learn the basics you can start making money from investing in domains quickly. You don't need a big down payment. You don't need years of experience. You don't even need any technical skills Inside this book you will learn: What a domain name is How to register a domain name 5 ways to save money when registering your domain name How to spot great opportunities How to value a domain The best way to buy a domain name Best practices for selling a domain name How to negotiate your way to more profits The secrets of domain parking And Much MoreThis step-by-step guide is perfect for anyone new to domain names. It will show you everything you need to know to go from not owning any domains to making money through your own domains.You don't need to spend thousands of hours and dollars figuring out how to make money from domains. Once you apply the principles of this book you will be able to generate an income through domaining.What are you waiting for? The sooner you get this book, the sooner you can be earning significant extra income. You have the chance to get involved in one of the greatest investments in generations.Don't Delay. Get Your Copy of This Book Right Now.
Domain Millionaire is a step by step guide on how to create a full-time income buying & selling domain names. It gives you exact specific steps to become a successful domainer. The book is perfect for people looking to start a side hustle with limited investment & no prior experiences.
Learn from experts who have created and presented Massive Open Online Courses (MOOCs) that can reach a vast audience, and discover how to develop and present this new online form of continuing education. MOOCs (Massive Open Online Courses) have become popular with eager learners as well as some educators wanting to test the boundaries of learning. Understandably, many educators approach MOOCs with trepidation and a number of questions. Are MOOCs simply a fad? Does this new venue threaten traditional higher education models? How are teachers to be remunerated for their efforts? And what can be done about student retention in an anonymous venue of a MOOC? This book answers these questions and many more, offering a practical and realistic guide to MOOCs—one that will help anyone involved in higher education to better understand MOOCs and enable them to make decisions about whether and how to offer MOOCs. The authors address topics such as the various costs of offering a MOOC (teachers, developers, licensing, and software), explain accessibility options, examine the challenges of copyright and the administration required, and explore what the librarian's role should be. This insightful guide also explains your options for the presentation of text, video, and audio content; whether to give assignments or tests; and how to decide whether you should offer your MOOC for free or require a fee and offer a certificate upon course completion.
Are you ready to unlock the secrets of affiliate marketing success and take your online business to new heights? Look no further! Introducing my game-changing affiliate marketing eBook, 28 Day Income Plan, designed to equip you with the knowledge, skills, and strategies needed to thrive in the digital marketing world. Imagine having the power to generate passive income, create a life of financial freedom, and be your own boss. With my comprehensive eBook, you'll gain the insider insights and practical tools to make this a reality. Say goodbye to the overwhelming information overload and guesswork. I've distilled over 25 years of industry experience and knowledge into an easy-to-follow roadmap that will accelerate your success in just 28 days. My eBook covers every aspect of affiliate marketing, from the fundamentals to advanced techniques. You'll learn how to identify profitable niches, select the most lucrative affiliate programs, build a captivating website that converts, and attract a loyal audience that trusts your recommendations. But I don't stop there. I'll dive into the world of search engine optimization, social media promotion, email marketing, and so much more. What sets my eBook apart from the rest is its hands-on approach. I believe in learning by doing. That's why you'll have access to practical information, real-world solutions, and step-by-step advice that will transform theory into tangible results. Plus, you'll streamline your workflow and save precious time and effort with my included content and time management calendar examples that you can customize to your exact needs. Download my information packed eBook today and gain the confidence and expertise to become a successful affiliate marketer. Picture yourself earning passive income while you sleep, enjoying the flexibility to work from anywhere, and living life on your own terms. This is your chance to turn your passion for online marketing into a thriving business. Don't let this opportunity pass you by. Take action now and invest in your future as an affiliate marketing superstar. Purchase my eBook and unlock the door to virtually unlimited earning potential, personal fulfillment, and the freedom you deserve. Remember, success favors the bold. Join me today and let's conquer the world of affiliate marketing together! You future success starts here!
Strategic Brand Management, 3rd Edition by Alexander Chernev Pdf
In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include developing a meaningful value proposition, designing brand attributes, developing an impactful brand communication campaign, managing brand portfolios, cobranding, brand repositioning and realignment, managing brand extensions, measuring brand impact, the legal aspects of protecting the brand, and developing a strategic brand management plan. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by Dheeraj Sharma,Shaheen Borna Pdf
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.
Sports Sponsorship and Brand Development by M. Beck-Burridge,J. Walton Pdf
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Advances in Advertising Research (Vol. III) by Tobias Langner,Shintaro Okazaki,Martin Eisend Pdf
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
The Valuation of Digital Intangibles by Roberto Moro Visconti Pdf
This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.
Valuation of Hotels for Investors by David Harper Pdf
This book provides detailed, up-to-date knowledge that will help property professionals become successful in the hotel market. The book includes a range of valuation practices and shows the reader the most effective way to read, manage and work their way through this highly competitive market. The author focuses on current methodology and practice within the hotel market, the market trends and legalities which will change or amplify those practices, and further sets out property investment options with real examples.