Consuming India

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Eating India

Chitrita Banerji
Eating India Book PDF

Author : Chitrita Banerji
Publisher : Bloomsbury Publishing USA
Page : 292 pages
File Size : 41,5 Mb
Release : 2008-12-10
Category : Cooking
ISBN : 9781596917125

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Eating India by Chitrita Banerji Pdf

Though it's primarily Punjabi food that's become known as Indian food in the United States, India is as much an immigrant nation as America, and it has the vast range of cuisines to prove it. In Eating India, award-winning food writer and Bengali food expert Chitrita Banerji takes readers on a marvelous odyssey through a national cuisine formed by generations of arrivals, assimilations, and conquests. With each wave of newcomers-ancient Aryan tribes, Persians, Middle Eastern Jews, Mongols, Arabs, Europeans-have come new innovations in cooking, and new ways to apply India's rich native spices, poppy seeds, saffron, and mustard to the vegetables, milks, grains, legumes, and fishes that are staples of the Indian kitchen. In this book, Calcutta native and longtime U.S. resident Banerji describes, in lush and mouthwatering prose, her travels through a land blessed with marvelous culinary variety and particularity.

Globalising Everyday Consumption in India

Bhaswati Bhattacharya,Henrike Donner
Globalising Everyday Consumption in India Book PDF

Author : Bhaswati Bhattacharya,Henrike Donner
Publisher : Routledge
Page : 259 pages
File Size : 45,5 Mb
Release : 2021-07-21
Category : Social Science
ISBN : 9780429603518

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Globalising Everyday Consumption in India by Bhaswati Bhattacharya,Henrike Donner Pdf

This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.

Eating India

Chitrita Banerji
Eating India Book PDF

Author : Chitrita Banerji
Publisher : Penguin UK
Page : 352 pages
File Size : 51,5 Mb
Release : 2008-01-16
Category : Literary Collections
ISBN : 9788184759655

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Eating India by Chitrita Banerji Pdf

Banerji [is] one of the most evocative of Indian food writers, blending an exact understanding of techniques with an abiding curiosity about the many human stories behind the art of food' —India Today In Eating India, award-winning food writer Chitrita Banerji takes us on an extraordinary journey through a national cuisine formed by generations of arrivals, assimilations and conquests. Traveling across the length and breadth of the country—from Bengal to Goa and Karnataka, via the Grand Trunk Road, then northwards to Amritsar, Lucknow and Varanasi, on to Bombay and Kerala—Banerji discovers a civilization with an insatiable curiosity, one that consumes the old and the new with eager voracity. Weaving together myths and folklore associated with food, the people and their culture, the author narrates captivating accounts of life in the subcontinent: the legend behind the weeklong harvest festival of Onam; the strictly observed rules of kosher in the Jewish households of Cochin; the best Benarasi thandai that has a dollop of bhang in it; and the food and culture of the indigenous people who hover on the edges of mainstream consciousness, among others. Eating India is also peppered with fascinating titbits from India's history: the use of 'shali' rice to make pilafs during the Mughal period; the advent of chillies with the arrival of the Portuguese; British, apart from Goan, influence on Parsi society that prompted the Parsis to open the first girls' school in India in 1849; and the medieval movable feast that unfolded on the travellers' platter as they moved from east to west on Sher Shah Suri's Sarak-i-Azam. At different points in her journey, Banerji shows us how restructuring old customs and making innovations is what India is all about: food in India has always been and still is fusion—one that is forever evolving. Certain to enchant anyone enamoured of Indian food and culture, Eating India is a heady blend of travelogue and food writing.

Beyond Consumption

Manish K Jha,Pushpendra
Beyond Consumption Book PDF

Author : Manish K Jha,Pushpendra
Publisher : Taylor & Francis
Page : 335 pages
File Size : 41,8 Mb
Release : 2021-10-14
Category : Social Science
ISBN : 9781000439458

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Beyond Consumption by Manish K Jha,Pushpendra Pdf

This book analyses India’s middle class by recognising the diversity within the class, the people, their practices, and the production of spaces. It explores the economic and social lives of the new middle class, expanding the areas of inquiry beyond consumption in post-liberalisation India and its intersectionalities with gender, caste, religion, migration, and other socioeconomic markers in various cities across the country. The book interrogates the meanings and perceptions of social mobility, growth, consumerism, technology, social identity, and development and examines how they can be emancipatory or subjugating in different contexts. It engages with the new entrants in the middle class, particularly from the marginalised sections, their struggles, insecurities, anxieties, agency, and experiences. The personal, emotive, and psychic dimensions of social mobility have been dealt with in the larger context of socioeconomic settings. The book crosses disciplinary and spatial boundaries and uses a variety of methodologies to provide perspectives on several unexplored or underexplored areas of India’s new middle class. This book will be of interest to scholars and researchers of sociology, economics, development studies, public policy, social work, and South Asian studies.

Patterns of Middle Class Consumption in India and China

Christophe Jaffrelot,Peter van der Veer
Patterns of Middle Class Consumption in India and China Book PDF

Author : Christophe Jaffrelot,Peter van der Veer
Publisher : Unknown
Page : 300 pages
File Size : 55,6 Mb
Release : 2008
Category : Consumer behavior
ISBN : 8178297876

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Patterns of Middle Class Consumption in India and China by Christophe Jaffrelot,Peter van der Veer Pdf

Papers presented at a conference, held at Delhi during 7-9 November.

Food Culture Studies in India

Simi Malhotra,Kanika Sharma,Sakshi Dogra
Food Culture Studies in India Book PDF

Author : Simi Malhotra,Kanika Sharma,Sakshi Dogra
Publisher : Springer Nature
Page : 173 pages
File Size : 47,6 Mb
Release : 2020-12-18
Category : Social Science
ISBN : 9789811552540

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Food Culture Studies in India by Simi Malhotra,Kanika Sharma,Sakshi Dogra Pdf

This book discusses food in the context of the cultural matrix of India. Addressing topical issues in food and food culture, it explores questions concerning the consumption, representation and mediation of food. The book is divided into four sections, focusing on food fads; food representation; the symbolic valence of food; modes and manners of resistance articulated through food. Investigating consumption practices in both public and ethnic culture, each chapter introduces a fresh approach to food across diverse literary and cultural genres. The book offers a highly readable guide for researchers and practitioners in the field of literary and cultural studies, as well as the sociological fields of food studies, body studies and fat studies.

Unsettling India

Purnima Mankekar
Unsettling India Book PDF

Author : Purnima Mankekar
Publisher : Duke University Press
Page : 320 pages
File Size : 40,8 Mb
Release : 2015-01-21
Category : Social Science
ISBN : 9780822375838

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Unsettling India by Purnima Mankekar Pdf

In Unsettling India, Purnima Mankekar offers a new understanding of the affective and temporal dimensions of how India and “Indianness,” as objects of knowledge production and mediation, circulate through transnational public cultures. Based on over a decade of ethnographic fieldwork in New Delhi and the San Francisco Bay Area, Mankekar tracks the sense of unsettlement experienced by her informants in both places, disrupting binary conceptions of homeland and diaspora, and the national and transnational. She examines Bollywood films, Hindi TV shows, advertisements, and such commodities as Indian groceries as interconnected nodes in the circulation of transnational public cultures that continually reconfigure affective connections to India and what it means to be Indian, both within the country and outside. Drawing on media and cultural studies, feminist anthropology, and Asian/Asian American studies, this book deploys unsettlement as an analytic to trace modes of belonging and not-belonging.

Patterns of Middle Class Consumption in India and China

Christophe Jaffrelot,Peter van der Veer
Patterns of Middle Class Consumption in India and China Book PDF

Author : Christophe Jaffrelot,Peter van der Veer
Publisher : SAGE Publications Pvt. Limited
Page : 308 pages
File Size : 43,8 Mb
Release : 2008-03-19
Category : Business & Economics
ISBN : UOM:39015077107897

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Patterns of Middle Class Consumption in India and China by Christophe Jaffrelot,Peter van der Veer Pdf

Patterns of Middle Class Consumption in India and China comes as a fresh addition to the growing interest in the long neglected sphere of urban studies. The book provides a mine of information on state and society in the two countries and should be essential reading for all engaged with varied reflections on contemporary urban society.

Consuming Modernity

Carol Appadurai Breckenridge
Consuming Modernity Book PDF

Author : Carol Appadurai Breckenridge
Publisher : U of Minnesota Press
Page : 276 pages
File Size : 45,8 Mb
Release : 1995
Category : Social Science
ISBN : 0816623066

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Consuming Modernity by Carol Appadurai Breckenridge Pdf

The book aims to illustrate that what is distinctive about any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class, the entrepreneurs and commercial institutions, and the state. The contributors address the roles of these various intertwined interests in the making of India's public culture, each examining different sites of consumption. The sites which are explored include cinema, radio, cricket, restaurants and tourism. The book also makes distinct the differences among public, mass and popular culture.

This Brave New World

Anja Manuel
This Brave New World Book PDF

Author : Anja Manuel
Publisher : Simon and Schuster
Page : 384 pages
File Size : 50,7 Mb
Release : 2017-03-21
Category : Business & Economics
ISBN : 9781501121982

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This Brave New World by Anja Manuel Pdf

"In the next decade and a half, China and India will become two of the world's indispensable powers--whether they rise peacefully or not. During that time, Asia will surpass the combined strength of North America and Europe in economic might, population size, and military spending. Both India and China will have vetoes over many international decisions, from climate change to global trade, human rights, and business standards. From her front row view of this colossal shift, first at the State Department and now as an advisor to American business leaders, Anja Manuel escorts the reader on an intimate tour of the corridors of power in Delhi and Beijing. Her encounters with political and business leaders reveal how each country's history and politics influences their conduct today. Through vibrant stories, she reveals how each country is working to surmount enormous challenges--from the crushing poverty of Indian slum dwellers and Chinese factory workers, to outrageous corruption scandals, rotting rivers, unbreathable air, and managing their citizens' discontent. We wring our hands about China, Manuel writes, while we underestimate India, which will be the most important country outside the West to shape China's rise. Manuel shows us that a different path is possible--we can bring China and India along as partners rather than alienating one or both, and thus extend our own leadership in the world"--

How Much Should a Person Consume?

Ramachandra Guha
How Much Should a Person Consume Book PDF

Author : Ramachandra Guha
Publisher : Univ of California Press
Page : 276 pages
File Size : 44,6 Mb
Release : 2006-11-15
Category : Nature
ISBN : 9780520248052

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How Much Should a Person Consume? by Ramachandra Guha Pdf

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Yuva India

Ray Titus
Yuva India Book PDF

Author : Ray Titus
Publisher : Random House India
Page : 198 pages
File Size : 49,6 Mb
Release : 2015-02-25
Category : Literary Collections
ISBN : 9788184006865

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Yuva India by Ray Titus Pdf

Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival of and exposure to a ‘composite culture’, the research behind ‘convergence’ zeroes in on how a young India is defining itself using new-age sensibilities. Drawing on insights collected over a decade, Ray documents and analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community, and professional pursuits. In a one-of-a-kind analysis, using comprehensive data from across the nation, Ray scrutinizes young India’s psyche to make sense of their aspirations. Filled with numerous first-person accounts and brand stories, Yuva India provides an insightful understanding of India’s most valuable asset, its youth population. The present and the future of India’s young, it reveals, will be invaluable not just for business and brand managers, but also for all those who wish to engage with them.

India Emerging

Sandip Sen,Aarohi Sen
India Emerging Book PDF

Author : Sandip Sen,Aarohi Sen
Publisher : Bloomsbury Publishing
Page : 302 pages
File Size : 50,7 Mb
Release : 2019-04-18
Category : Law
ISBN : 9789387457942

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India Emerging by Sandip Sen,Aarohi Sen Pdf

India, like most democratic developing nations, is prone to populist politics. In the search of votes, politicians look for popular solutions with mass appeal. Some popular solutions benefit the poor, some hurt the economy. Poor economics leads to falling numbers. Falling numbers get statistically captured as economic data. And, the impact of such economic data is immense. This data can lift or crash currency markets, stock markets, affect credit ratings, fuel inflation, affect new investments and even result in mass layoffs. However, there is always a story behind the data. These stories are guided mostly by executive decisions. Some decisions are far-reaching and beneficial to the masses, some cater to political vote banks, some are guided by increasing activism, some serve the need for social justice, some are aimed at environmental protection, while some are simply driven by the greed of power or wealth. This is the story of every regime. The book narrates this compelling data story in a layman's language. Even where data is wrong it leaves behind a tell-tale mark of anomalies, which trips the economy sooner than later. Fudged, incorrect or lazily collected data is worse than genuine but unimpressive data as you do not know what to correct. India Emerging thus captures this dialogue on the pros and cons of economic and political decisions that can be understood by the common voter who is neither an economist nor an academician.

India Calling

Anand Giridharadas
India Calling Book PDF

Author : Anand Giridharadas
Publisher : ReadHowYouWant.com
Page : 386 pages
File Size : 55,8 Mb
Release : 2011-02-28
Category : Travel
ISBN : 9781458763099

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India Calling by Anand Giridharadas Pdf

Reversing his parents immigrant path, a young writer returns to India and discovers an old country making itself new. Anand Giridharadas sensed something was afoot as his plane prepared to land in Bombay. An elderly passenger looked at him and said, Were all trying to go that way, pointing to the rear. You, youre going this way. Giridharadas was...

Eating India

Chitrita Banerji
Eating India Book PDF

Author : Chitrita Banerji
Publisher : Unknown
Page : 261 pages
File Size : 49,7 Mb
Release : 2010-10
Category : Electronic
ISBN : 1437974570

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Eating India by Chitrita Banerji Pdf

Banerji takes us on a journey through a national cuisine formed by generations of arrivals, assimilations and conquests. She explores how each wave of newcomers -- ancient Aryan tribes, Persians, Middle Eastern Jews, Mongols, Arabs, Europeans -- brought with them innovative new ways to apply the country¿s rich native spices to the vegetables, fish, grains and pulses that are the staples of the Indian kitchen. She visits traditional weddings, tiffin rooms, city markets, roadside teaspoon cafes, tribal villages, and an industrial size temple kitchen, to find out how India¿s turbulent history has shaped its people, in particular its cuisine. She also asks how a food culture¿s 'authenticity¿ can survive in an ever-changing, young-old, immigrant nation. Illustrations.