Creative Design

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Creative Strategy and the Business of Design

Author : Douglas Davis
Publisher : Simon and Schuster
Page : 208 pages
File Size : 51,5 Mb
Release : 2016-06-14
Category : Design
ISBN : 9781440341557

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Creative Strategy and the Business of Design by Douglas Davis Pdf

"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Graphic Design Play Book

Author : Sophie Cure,Barbara Seggio
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 44,9 Mb
Release : 2019-06-25
Category : Design
ISBN : 1786273969

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Graphic Design Play Book by Sophie Cure,Barbara Seggio Pdf

'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina

Creative Workshop

Author : David Sherwin
Publisher : HOW Books
Page : 240 pages
File Size : 45,6 Mb
Release : 2010-11-24
Category : Design
ISBN : 9781600617973

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Creative Workshop by David Sherwin Pdf

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Book of Ideas

Author : Radim Malinic
Publisher : Brand Nu Limited
Page : 311 pages
File Size : 53,8 Mb
Release : 2018-09-07
Category : Design
ISBN : 9780993540011

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Book of Ideas by Radim Malinic Pdf

Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.

Collaboration in Creative Design

Author : Panos Markopoulos,Jean-Bernard Martens,Julian Malins,Karin Coninx,Aggelos Liapis
Publisher : Springer
Page : 393 pages
File Size : 50,5 Mb
Release : 2016-05-11
Category : Computers
ISBN : 9783319291550

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Collaboration in Creative Design by Panos Markopoulos,Jean-Bernard Martens,Julian Malins,Karin Coninx,Aggelos Liapis Pdf

This book presents a number of new methods, tools, and approaches aimed to assist researchers and designers during the early stages of the design process, focusing on the need to approach the development of new interactive products, systems and related services by closely observing the needs of potential end-users through adopting a design thinking approach. A wide range of design approaches are explored, some emphasizing on the physicality of interaction and the products designed, others exploring interactive design and the emerging user experience (UX) with a focus on the value to the end-user. Contemporary design processes and the role of software tools to support design are also discussed. The researchers draw their expertise from a wide range of fields and it is this interdisciplinary approach which provides a unique perspective resulting in a flexible collection of methods that can be applied to a wide range of design contexts. Interaction and UX designers and product design specialists will all find Collaboration in Creative Design an essential read.

Creative Block

Author : Danielle Krysa
Publisher : Chronicle Books
Page : 289 pages
File Size : 48,6 Mb
Release : 2014-02-18
Category : Self-Help
ISBN : 9781452130026

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Creative Block by Danielle Krysa Pdf

Creative block presents the most crippling—and unfortunately universal—challenge for artists. No longer! This chunky blockbuster of a book is chock-full of solutions for overcoming all manner of artistic impediment. The blogger behind The Jealous Curator interviews 50 successful international artists working in different mediums and mines their insights on how to conquer self-doubt, stay motivated, and get new ideas to flow. Each artist offers a tried-and-true exercise—from road trips to 30-day challenges to cataloging the medicine cabinet— that will kick-start the creative process. Abundantly visual with more than 300 images showcasing these artists' resulting work, Creative Block is a vital ally to students, artists, and creative professionals.

Creative Spaces

Author : Angie Myung,Ted Vakadan
Publisher : Chronicle Books
Page : 274 pages
File Size : 50,5 Mb
Release : 2019-08-27
Category : House & Home
ISBN : 9781452174303

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Creative Spaces by Angie Myung,Ted Vakadan Pdf

This debut book from acclaimed Los Angeles lifestyle brand Poketo proves creativity can be sparked anywhere. From a colorful desk in a tiny closet to expansive homes, Creative Spaces explores the lives, homes, and studios of 23 artistic entrepreneurs, authors, and designers through a collection of inspired interiors from across the country that brings art into the everyday. With stunning photography, intimate profiles, and unexpected takeaways, the book showcases an eclectic mix of creatives, including artist Adam J. Kurtz, ceramicist Helen Levi, and DJ Chris Manak, among others. Fusing lifestyle with interior design, this peek into the spaces and lives of creative professionals will motivate dreamers and thinkers to become doers and makers.

My Creative Space

Author : Donald M. Rattner
Publisher : Skyhorse
Page : 290 pages
File Size : 47,8 Mb
Release : 2019-10-15
Category : House & Home
ISBN : 9781510736719

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My Creative Space by Donald M. Rattner Pdf

48 Techniques to Boost Your Creativity at Home, According to Science Creativity isn’t all in your head. Sometimes it’s in what's around you—especially when you’re at home. For over twenty years, scientists have been discovering connections between our physical surroundings and the creative mind. Written by a noted architect, My Creative Space is the first book to turn this rich trove of psychological research into practical techniques for shaping a home that will boost your creativity. Here’s a sampling of the techniques you’ll learn about: Which colors lead to peak creative performance How furniture affects idea flow Pros and cons of messy versus neat environments Optimal lighting and noise levels for achieving insights How memorabilia can break creative logjams Why ceiling height matters Which scents improve creative problem solving And more Illustrating the book's 48 techniques are over 200 high-quality photos of interiors from around the world, many the work of top-tier architects, designers, and creatives. Whether you pursue creativity for pleasure or profit, whether you’re a writer, entrepreneur, work in a creative industry, or simply enjoy doing creative things, this book will help you do them better. No prior expertise in design psychology required! *Winner, 2019 Gold Medal Award, Nonfiction Authors Association

Listening to Design

Author : Andrew Levitt
Publisher : Reaktion Books
Page : 208 pages
File Size : 46,7 Mb
Release : 2018-03-15
Category : Design
ISBN : 9781780239538

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Listening to Design by Andrew Levitt Pdf

Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.

The Fundamentals of Creative Design

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 196 pages
File Size : 49,7 Mb
Release : 2011-08-31
Category : Design
ISBN : 9782940411610

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The Fundamentals of Creative Design by Gavin Ambrose,Paul Harris Pdf

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Modeling Creativity and Knowledge-Based Creative Design

Author : John S. Gero,Mary Lou Maher
Publisher : Psychology Press
Page : 366 pages
File Size : 51,9 Mb
Release : 2013-05-13
Category : Psychology
ISBN : 9781134771332

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Modeling Creativity and Knowledge-Based Creative Design by John S. Gero,Mary Lou Maher Pdf

Over the last decade research into design processes utilizing ideas and models drawn from artificial intelligence has resulted in a better understanding of design -- particularly routine design -- as a process. Indeed, most of the current research activity directly or indirectly deals only with routine design. Not surprisingly, many practicing designers state that the level of understanding represented by these models is only of mild interest because they fail to embody any ideas about creativity. This volume provides a set of chapters in the areas of modeling creativity and knowledge-based creative design that examines the potential role and form of computer-aided design which supports creativity. It aims to define the state-of-the-art of computational creativity in design as well as to identify research directions. Published at a time when the field of computational creativity in design is still immature, it should influence the directions of growth and assist the field in reaching maturity.

Creative Design in Industry and Architecture

Author : G. Berkin,O. Kucukerman, Halic University Faculty of Architecture, Turkey
Publisher : WIT Press
Page : 205 pages
File Size : 51,6 Mb
Release : 2015-09-10
Category : Architecture
ISBN : 9781784661151

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Creative Design in Industry and Architecture by G. Berkin,O. Kucukerman, Halic University Faculty of Architecture, Turkey Pdf

Covering the topics of architecture and industrial design Creative Design in Industry and Architecture argues that the discourse on design criteria for both professions share many similarities. It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers. The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated. This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines. The book is therefore about creativity, design strategies and innovative understanding. With decades of academic experience, the authors are keen on the idea that creativity can be taught. They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range. Case studies and their related theory which support this view are included within the chapters. The book also unveils the design dilemma; how design can become complicated when surrounded with intricate problems although it is the sum of simple solutions. Common theories and practices are exposed within the two disciplines through observation, analysis, experiment and reflection to discuss and gain insight. Both creative and practical approaches are analysed by making a historical study followed by the fundamentals reflecting the current situation and practical applications of the architectural and industrial design principles outlined in an extensive collection of examples. To educators this book is instructive, to the students deductive, to designers inspiring.

Five Design-Sheets: Creative Design and Sketching for Computing and Visualisation

Author : Jonathan C. Roberts,Christopher J. Headleand,Panagiotis D. Ritsos
Publisher : Springer
Page : 333 pages
File Size : 46,5 Mb
Release : 2017-05-28
Category : Computers
ISBN : 9783319556277

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Five Design-Sheets: Creative Design and Sketching for Computing and Visualisation by Jonathan C. Roberts,Christopher J. Headleand,Panagiotis D. Ritsos Pdf

This book describes a structured sketching methodology to help you create alternative design ideas and sketch them on paper. The Five Design-Sheet method acts as a check-list of tasks, to help you think through the problem, create new ideas and to reflect upon the suitability of each idea. To complement the FdS method, we present practical sketching techniques, discuss problem solving, consider professional and ethical issues of designing interfaces, and work through many examples. Five Design-Sheets: Creative Design and Sketching for Computing and Visualization is useful for designers of computer interfaces, or researchers needing to explore alternative solutions in any field. It is written for anyone who is studying on a computing course and needs to design a computing-interface or create a well-structured design chapter for their dissertation, for example. We do acknowledge that throughout this book we focus on the creation of interactive software tools, and use the case study of building data-visualization tools. We have however, tried to keep the techniques general enough such that it is beneficial for a wide range of people, with different challenges and different situations, and for different applications.

Automation Based Creative Design - Research and Perspectives

Author : A. Tzonis,I. White
Publisher : Newnes
Page : 480 pages
File Size : 50,6 Mb
Release : 2012-12-02
Category : Technology & Engineering
ISBN : 9780080934525

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Automation Based Creative Design - Research and Perspectives by A. Tzonis,I. White Pdf

Computer technology has revolutionized many aspects of building design, such as drafting, management, construction - even building with robots. This revolution has expanded into the field of design creativity. Presented in this book is an up-to-date, comprehensive picture of research advances in the fast-growing field of informatics applied to conceptual stages in the generation of artifacts - in particular, buildings. It addresses the question how far and in what ways creative design can be intelligently automated. Among the topics covered are: the use of precedents; the relations between case-based, rule-based, and principle-based architectural design reasoning; product typology; artifact thesauruses; the inputting and retrieval of architectural knowledge; the visual representation and understanding of existing or projected built forms; empirical and analytical models of the design process and the design product; desktop design toolkits; grammars of shape and of function; multiple-perspective building data structures; design as a multi-agent collaborative process; the integration of heterogeneous engineering information; and foundations for a systematic approach to the development of knowledge-based design systems. The papers provide a link between basic and practical issues: - fundamental questions in the theory of artifact design, artifical intelligence, and the cognitive science of imagination and reasoning; - problems in the computerization of building data and design facilities; - the practical tasks of building conception, construction and evaluation. The automation of creative design is itself considered as an engineering design problem. The implications of current and future work for architectural education and research in architectural history, as well as for computer-integrated construction and the management of engineering projects are considered.

Creative Development

Author : Robert Kelly
Publisher : Brush Education
Page : 242 pages
File Size : 41,8 Mb
Release : 2016-06-29
Category : Education
ISBN : 9781550596687

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Creative Development by Robert Kelly Pdf

Spark continual creative growth for both learners and educators. Creativity is a key ingredient for success in the knowledge economy of the 21st century, where skills such as collaboration, communication, and critical thinking are central. Most educators agree that encouraging creativity must become a central goal in the classroom, but they face an ongoing struggle to build and maintain an environment that promotes their students’ creative development. In Creative Development: Transforming Education through Design Thinking, Innovation, and Invention, Robert Kelly equips educators with the theory, strategies, and tactics that allow creativity to flourish. Creative Development features voices from the field to showcase practical, real-life examples of successfully fostering creative development in education. Topics include: How to create an educational culture conducive to creative development. Effective instructional design and assessment as creativity. Bridging the gap between design thinking and design doing. Teacher education and training for creative classrooms. Key vocabulary and theory in the field of creativity.