Google Search

Author : Rosie Graham
Publisher : Bloomsbury Publishing
Page : 257 pages
File Size : 44,6 Mb
Release : 2022-12-15
Category : Social Science
ISBN : 9781350325227

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Investigating Google’s Search Engine by Rosie Graham Pdf

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

Author : Emily B. Laidlaw
Publisher : Cambridge University Press
Page : 355 pages
File Size : 45,7 Mb
Release : 2015-08-07
Category : Law
ISBN : 9781107049130

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Regulating Speech in Cyberspace by Emily B. Laidlaw Pdf

This book analyses the role of businesses in regulating and influencing the exercise of free speech on the internet.

Author : Ann Rudinow Sætnan,Ingrid Schneider,Nicola Green
Publisher : Routledge
Page : 358 pages
File Size : 42,7 Mb
Release : 2018-05-08
Category : Social Science
ISBN : 9781351866545

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The Politics and Policies of Big Data by Ann Rudinow Sætnan,Ingrid Schneider,Nicola Green Pdf

Big Data, gathered together and re-analysed, can be used to form endless variations of our persons - so-called ‘data doubles’. Whilst never a precise portrayal of who we are, they unarguably contain glimpses of details about us that, when deployed into various routines (such as management, policing and advertising) can affect us in many ways. How are we to deal with Big Data? When is it beneficial to us? When is it harmful? How might we regulate it? Offering careful and critical analyses, this timely volume aims to broaden well-informed, unprejudiced discourse, focusing on: the tenets of Big Data, the politics of governance and regulation; and Big Data practices, performance and resistance. An interdisciplinary volume, The Politics of Big Data will appeal to undergraduate and postgraduate students, as well as postdoctoral and senior researchers interested in fields such as Technology, Politics and Surveillance.

Author : Brad Geddes
Publisher : John Wiley & Sons
Page : 709 pages
File Size : 52,5 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781118819562

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Advanced Google AdWords by Brad Geddes Pdf

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Author : Andrew Goodman
Publisher : McGraw Hill Professional
Page : 401 pages
File Size : 54,6 Mb
Release : 2007-10-22
Category : Computers
ISBN : 9780071595742

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Winning Results with Google AdWords, Second Edition by Andrew Goodman Pdf

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

Author : Andrew Goodman
Publisher : McGraw Hill Professional
Page : 377 pages
File Size : 54,6 Mb
Release : 2005-09-14
Category : Computers
ISBN : 9780072264487

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Winning Results with Google Ad Words by Andrew Goodman Pdf

Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Author : Michael Miller
Publisher : Que Publishing
Page : 205 pages
File Size : 42,7 Mb
Release : 2011-11-18
Category : Computers
ISBN : 9780789743657

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Using Google Advanced Search by Michael Miller Pdf

After completing this tutorial you will be able to use multiple search terms and other advanced features in "Google." This flash tutorial requires a screen resolution of 1024 x 768 or higher.

Author : Anonim
Publisher : Unknown
Page : 1252 pages
File Size : 46,6 Mb
Release : 2011
Category : Copyright
ISBN : NYPL:33433095493908

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The United States Patents Quarterly by Anonim Pdf

Report of cases relating to patents, trade marks, copyrights decided by Supreme Court of the United States, United States Circuit courts of appeals, District courts of the United States, United States Court of Customs and Patent Appeals, Court of Claims of the United States, United States Court of Appeals for the District of Columbia, Commissioner of Patents and Patent Office Board of Appeals.

Author : Anonim
Publisher : Unknown
Page : 324 pages
File Size : 44,5 Mb
Release : 2005
Category : Database searching
ISBN : UOM:39015066180301

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Searcher by Anonim Pdf

Author : John Battelle
Publisher : Penguin
Page : 336 pages
File Size : 54,5 Mb
Release : 2005-09-08
Category : Computers
ISBN : 9781101218419

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The Search by John Battelle Pdf

What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.

Author : Ryan Moore
Publisher : friendsofED
Page : 428 pages
File Size : 46,6 Mb
Release : 2005-12-12
Category : Computers
ISBN : UOM:39015063293735

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Foundation ASP.NET for Flash by Ryan Moore Pdf

If you're a reasonably experienced Flash user who has mastered the basics but wants to empower your SWFs, taking them further toward rich Internet applications, then you've come to the right place Foundation ASP.NET for Flash will teach you everything you need to know to integrate two of the most exciting technologies used on the Web today. In this book, you'll learn how to: Learn the basics of the C♯ programming language and ASP.NET 2.0. Use Visual Studio .NET to create powerful ASP.NET applications that integrate with Flash. Create web services in ASP.NET and utilize these services with Flas.

Author : Anonim
Publisher : Unknown
Page : 800 pages
File Size : 50,8 Mb
Release : 2006-07
Category : Business
ISBN : STANFORD:36105121684463

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Business Week by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 1100 pages
File Size : 54,8 Mb
Release : 2009-04
Category : Legislation
ISBN : UOM:49015003320737

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National Journal by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 386 pages
File Size : 47,7 Mb
Release : 2009-05
Category : Legislation
ISBN : PSU:000059814252

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National Journal Reports by Anonim Pdf

Author : Chris Sherman
Publisher : McGraw Hill Professional
Page : 460 pages
File Size : 55,8 Mb
Release : 2005-05-27
Category : Computers
ISBN : 0072257873

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Google Power by Chris Sherman Pdf

Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.