Haboo

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Advertising and New Media

Christina Spurgeon
Advertising and New Media Book PDF

Author : Christina Spurgeon
Publisher : Routledge
Page : 142 pages
File Size : 40,6 Mb
Release : 2007-10-31
Category : Business & Economics
ISBN : 9781134086214

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Advertising and New Media by Christina Spurgeon Pdf

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

Cultures of Computer Game Concerns

Estrid Sörensen
Cultures of Computer Game Concerns Book PDF

Author : Estrid Sörensen
Publisher : transcript Verlag
Page : 359 pages
File Size : 48,6 Mb
Release : 2018-05-31
Category : Social Science
ISBN : 9783839439340

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Cultures of Computer Game Concerns by Estrid Sörensen Pdf

The same computer games are played by youths all over the world, and worldwide games become matters of concern in relation to children: worries rise about addiction, violence, education, time, and economy. Yet, these concerns vary depending upon where they are situated: in families, legal contexts, industry or science. They also play out differently across countries and cultures. This situated nature of computer game concerns is generally neglected. Not in this book: It gives a detailed mosaic of the complex and multiple everyday realities of computer game concerns in relation to children, as they are variably situated throughout society and across cultures.

Nexus

Daniel Araya,Yana Breindl,Tessa J. Houghton
Nexus Book PDF

Author : Daniel Araya,Yana Breindl,Tessa J. Houghton
Publisher : Peter Lang
Page : 284 pages
File Size : 50,5 Mb
Release : 2011
Category : Cyberspace
ISBN : 1433109700

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Nexus by Daniel Araya,Yana Breindl,Tessa J. Houghton Pdf

"This book is a rich and varied exploration of current and emerging themes Internet research, and a testament to the strenght and diversity of the field. Collected here is the work of young scholars at the height of their game, fearlessly exploring and expanding the outer reaches of knowledge and methodology, anyone looking to see where the next decade of Internet research may take us would do well to follow their lead."--Axel Bruns, Author of Blogs, Wikipedia, Second Life and Beyond From Production to Produsage --Book Jacket.

The New Production of Users

Sampsa Hyysalo,Torben Elgaard Jensen,Nelly Oudshoorn
The New Production of Users Book PDF

Author : Sampsa Hyysalo,Torben Elgaard Jensen,Nelly Oudshoorn
Publisher : Routledge
Page : 358 pages
File Size : 46,5 Mb
Release : 2016-04-20
Category : Business & Economics
ISBN : 9781317299950

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The New Production of Users by Sampsa Hyysalo,Torben Elgaard Jensen,Nelly Oudshoorn Pdf

Behind the steady stream of new products, technologies, systems and services in our modern societies there is prolonged and complicated battle around the role of users. How should designers get to know the users’ interests and needs? Who should speak for the users? How may designers collaborate with users and in what ways may users take innovation into their own hands? The New Production of Users offers a rare overview of these issues. It traces the history of designer-user relations from the era of mass production to the present days. Its focus lies in elaborating the currently emerging strategies and approaches to user involvement in business and citizen contexts. It analyses the challenges in the practical collaborations between designers and users, and it investigates a number of cases, where groups of users collectively took charge of innovation. In addition to a number of new case studies, the book provides a thorough account of theories of user involvement as well as and offers further developments to these theories. As a part of this, the book relates to the wide spectrum of fields currently associated with user involvement, such as user-centered design, participatory design, user innovation, open source software, cocreation and peer production. Exploring the nexus between users and designers, between efforts to democratize innovation and to mobilize users for commercial purposes, this multi-disciplinary book will be of great interest to academics, policy makers and practitioners in fields such as Innovation Studies, Innovation Policy, Science and Technology Studies, Cultural Studies, Consumption studies, Marketing, e-commerce, Media Studies as well as Design research.

Nordic Contributions in IS Research

Hannu Salmela,Anna Sell
Nordic Contributions in IS Research Book PDF

Author : Hannu Salmela,Anna Sell
Publisher : Springer Science & Business Media
Page : 148 pages
File Size : 40,5 Mb
Release : 2011-08-03
Category : Business & Economics
ISBN : 9783642227653

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Nordic Contributions in IS Research by Hannu Salmela,Anna Sell Pdf

This book contains the refereed proceedings of the Second Scandinavian Conference on Information Systems (SCIS), held in Turku, Finland, in August 2011. Inspired by the fact that Turku is the cultural capital of Europe in 2011, SCIS invited contributions that address the cultural impact of the latest technologies, e.g., social software, or that target cross-cultural issues of the IT profession itself. The resulting selection of papers in this volume reflects these topics. The 10 papers accepted were presented in one single track and cover topics such as the usage of social media platforms, the socio-economic consequences of novel technologies in application areas like healthcare or energy industries, and cultural differences in software development and maintenance.

Brand Avatar

Alycia de Mesa
Brand Avatar Book PDF

Author : Alycia de Mesa
Publisher : Springer
Page : 187 pages
File Size : 47,5 Mb
Release : 2009-02-27
Category : Business & Economics
ISBN : 9780230233713

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Brand Avatar by Alycia de Mesa Pdf

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies

Kloby, Kathryn
Citizen 2 0 Public and Governmental Interaction through Web 2 0 Technologies Book PDF

Author : Kloby, Kathryn
Publisher : IGI Global
Page : 380 pages
File Size : 55,6 Mb
Release : 2012-03-31
Category : Political Science
ISBN : 9781466603196

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Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies by Kloby, Kathryn Pdf

"This book defines the role of Web 2.0 technologies in government and highlights a variety of strategies and tools public administrators can use to engage citizens, including suggestions for adoption and implementation based on the lessons learned by scholars and practitioners in the field"--Provided by publisher.

Researching Virtual Worlds

Louise Phillips,Ursula Plesner
Researching Virtual Worlds Book PDF

Author : Louise Phillips,Ursula Plesner
Publisher : Routledge
Page : 186 pages
File Size : 41,9 Mb
Release : 2013-09-11
Category : Social Science
ISBN : 9781136250514

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Researching Virtual Worlds by Louise Phillips,Ursula Plesner Pdf

This volume presents a wide range of methodological strategies that are designed to take into account the complex, emergent, and continually shifting character of virtual worlds. It interrogates how virtual worlds emerge as objects of study through the development and application of various methodological strategies. Virtual worlds are not considered objects that exist as entities with fixed attributes independent of our continuous engagement with them and interpretation of them. Instead, they are conceived of as complex ensembles of technology, humans, symbols, discourses, and economic structures, ensembles that emerge in ongoing practices and specific situations. A broad spectrum of perspectives and methodologies is presented: Actor-Network-Theory and post-Actor-Network-Theory, performativity theory, ethnography, discourse analysis, Sense-Making Methodology, visual ethnography, multi-sited ethnography, and Social Network Analysis.

Virtual Justice

Greg Lastowka
Virtual Justice Book PDF

Author : Greg Lastowka
Publisher : Yale University Press
Page : 239 pages
File Size : 48,8 Mb
Release : 2010-10-26
Category : Law
ISBN : 9780300163162

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Virtual Justice by Greg Lastowka Pdf

Tens of millions of people today are living part of their life in a virtual world. In places like World of Warcraft, Second Life, and Free Realms, people are making friends, building communities, creating art, and making real money. Business is booming on the virtual frontier, as billions of dollars are paid in exchange for pixels on screens. But sometimes things go wrong. Virtual criminals defraud online communities in pursuit of real-world profits. People feel cheated when their avatars lose virtual property to wrongdoers. Increasingly, they turn to legal systems for solutions. But when your avatar has been robbed, what law is there to assist you?In Virtual Justice, Greg Lastowka illustrates the real legal dilemmas posed by virtual worlds. Presenting the most recent lawsuits and controversies, he explains how governments are responding to the chaos on the cyberspace frontier. After an engaging overview of the history and business models of today's virtual worlds, he explores how laws of property, jurisdiction, crime, and copyright are being adapted to pave the path of virtual law.Virtual worlds are becoming more important to society with each passing year. This pioneering study will be an invaluable guide to scholars of online communities for years to come.

Mediated Youth Cultures

A. Bennett,B. Robards
Mediated Youth Cultures Book PDF

Author : A. Bennett,B. Robards
Publisher : Springer
Page : 255 pages
File Size : 48,9 Mb
Release : 2014-06-15
Category : Social Science
ISBN : 9781137287021

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Mediated Youth Cultures by A. Bennett,B. Robards Pdf

This book brings together thirteen timely essays from across the globe that consider a range of 'mediated youth cultures', covering topics such as the phenomenon of dance imitations on YouTube, the circulation of zines online, the resurgence of roller derby on the social web, drinking cultures, Israeli blogs, Korean pop music, and more.

The Handbook of Technology and Second Language Teaching and Learning

Carol A. Chapelle,Shannon Sauro
The Handbook of Technology and Second Language Teaching and Learning Book PDF

Author : Carol A. Chapelle,Shannon Sauro
Publisher : John Wiley & Sons
Page : 522 pages
File Size : 43,7 Mb
Release : 2019-12-05
Category : Language Arts & Disciplines
ISBN : 9781119108474

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The Handbook of Technology and Second Language Teaching and Learning by Carol A. Chapelle,Shannon Sauro Pdf

The Handbook of Technology and Second Language Teaching and Learning presents a comprehensive exploration of the impact of technology on the field of second language learning. The rapidly evolving language-technology interface has propelled dramatic changes in, and increased opportunities for, second language teaching and learning. Its influence has been felt no less keenly in the approaches and methods of assessing learners' language and researching language teaching and learning. Contributions from a team of international scholars make up the Handbook consisting of four parts: language teaching and learning through technology; the technology-pedagogy interface; technology for L2 assessment; and research and development of technology for language learning. It considers how technology assists in all areas of language development, the emergence of pedagogy at the intersection of language and technology, technology in language assessment, and major research issues in research and development of technologies for language learning. It covers all aspects of language including grammar, vocabulary, reading, writing, listening, speaking, pragmatics, and intercultural learning, as well as new pedagogical and assessment approaches, and new ways of conceiving and conducting research and development. The Handbook of Technology and Second Language Teaching and Learning demonstrates the extensive, multifaceted implications of technology for language teachers, learners, materials-developers, and researchers.

Mute Magazine Graphic Design

Pauline Van Mourik Broekman,Simon Worthington,Damian Jaques
Mute Magazine Graphic Design Book PDF

Author : Pauline Van Mourik Broekman,Simon Worthington,Damian Jaques
Publisher : Eight Books Ltd
Page : 146 pages
File Size : 42,5 Mb
Release : 2008
Category : Art
ISBN : 9780955432224

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Mute Magazine Graphic Design by Pauline Van Mourik Broekman,Simon Worthington,Damian Jaques Pdf

Introduction by Adrian Shaughnessy. Text by Simon Worthington, Damian Jaques, Pauline van Mourik Broekman.

Human-Computer Interaction Symposium

Fabio Paternò,Annelise Mark Pejtersen
Human Computer Interaction Symposium Book PDF

Author : Fabio Paternò,Annelise Mark Pejtersen
Publisher : Springer
Page : 218 pages
File Size : 55,5 Mb
Release : 2008-07-08
Category : Science
ISBN : 9780387096780

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Human-Computer Interaction Symposium by Fabio Paternò,Annelise Mark Pejtersen Pdf

The IFIP World Computer Congress (WCC) is one of the most important conferences in the area of computer science and a number of related Human and Social Science disciplines at the worldwide level and it has a federated structure, which takes into account the rapidly growing and expanding interests in this area. Human-Computer Interaction is now a mature and still dynamically evolving part of this area, which is represented in IFIP by the Technical Committee 13 on HCI. We are convinced that in this edition of WCC, which takes place for the first time in Italy, it will be interesting and useful to have a Symposium on Human- Computer Interaction in order to present and discuss a number of contributions in this field. There has been increasing awareness among designers of interactive systems of the importance of designing for usability, but we are still far from having products that are really usable, and usability can mean different things depending on the application domain. We are all aware that too many users of current technology feel often frustrated because computer systems are not compatible with their abilities and needs with existing work practices. As designers of tomorrow technology, we have the responsibility of creating computer artefacts that would permit better user experience with the various computing devices, so that users may enjoy more satisfying experiences with information and communications technologies.

Future Internet Testing

Tanja E.J. Vos,Kiran Lakhotia,Sebastian Bauersfeld
Future Internet Testing Book PDF

Author : Tanja E.J. Vos,Kiran Lakhotia,Sebastian Bauersfeld
Publisher : Springer
Page : 118 pages
File Size : 52,7 Mb
Release : 2014-06-03
Category : Computers
ISBN : 9783319077857

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Future Internet Testing by Tanja E.J. Vos,Kiran Lakhotia,Sebastian Bauersfeld Pdf

This book constitutes the proceedings of the First International Workshop on future Internet Testing, FITTEST 2013, held in Turkey, Istanbul, in November 2013, in conjunction with the International Conference on Testing Software and Systems (ICTSS). The volume presents a total of 7 contributions; 5 full papers which were selected from 8 submissions, as well as a paper on the Java Unit Test Competition and a summary of the achievements of the FITTEST project.

Design for Community

Derek Powazek
Design for Community Book PDF

Author : Derek Powazek
Publisher : New Riders
Page : 342 pages
File Size : 49,5 Mb
Release : 2006-10-11
Category : Computers
ISBN : 9780132798181

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Design for Community by Derek Powazek Pdf

This book is available as an Adobe Reader eBook on the publisher's website: newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.