How To Market A Book

Author : Alison Baverstock
Publisher : Routledge
Page : 495 pages
File Size : 55,9 Mb
Release : 2015-02-11
Category : Social Science
ISBN : 9781317646372

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How to Market Books by Alison Baverstock Pdf

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Author : Deborah Cook
Publisher : Verso Books
Page : 192 pages
File Size : 54,5 Mb
Release : 2018-11-27
Category : Philosophy
ISBN : 9781788730815

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Adorno, Foucault and the Critique of the West by Deborah Cook Pdf

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Author : Tucker Max,Zach Obront
Publisher : Lioncrest Publishing
Page : 300 pages
File Size : 41,6 Mb
Release : 2021-04-15
Category : Reference
ISBN : 9781544514055

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The Scribe Method by Tucker Max,Zach Obront Pdf

Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 2024-05-05
Category : Electronic
ISBN : 8210379456XXX

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How to Market a Book: Third Edition by Anonim Pdf

Author : Pat Flynn
Publisher : Flynndustries, LLC
Page : 0 pages
File Size : 44,6 Mb
Release : 2016
Category : Entrepreneurship
ISBN : 0997082305

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Will it Fly? by Pat Flynn Pdf

The author shares a series of tests along with insights from entrepreneurs on how to investigate the viability of a new business idea before trying to launch the business.

Author : Kenneth Atchity
Publisher : Simon and Schuster
Page : 178 pages
File Size : 47,9 Mb
Release : 2012-06-20
Category : Business & Economics
ISBN : 9781620874462

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How to Quit Your Day Job and Live Out Your Dreams by Kenneth Atchity Pdf

Are you a creative person seeking more satisfying work? Do you want to make the transition from a job you find secure but soulless to a life built around your creative dream? Then look no further than this essential guide, written by a tenured professor who quit his job and pursued his dream as a successful “story merchant” and film producer. This book will show you how to: - Construct a life that fits your personal vision - Stand up against negative peer pressure - Redefine success in your own terms - Identify and control your conflicting inner voices - Find time to make your dreams come true - And much more! If you’re ready to fall in love with your future, this book can give you the inspiration you need to make that life-changing leap into a better world.

Author : Mark Coker
Publisher : Mark Coker
Page : 127 pages
File Size : 53,8 Mb
Release : 2018-02-08
Category : Language Arts & Disciplines
ISBN : 9781452300030

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Smashwords Book Marketing Guide (2018 Edition) by Mark Coker Pdf

This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

Author : Kelly McDonald
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 43,8 Mb
Release : 2011-02-11
Category : Business & Economics
ISBN : 9781118015001

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How to Market to People Not Like You by Kelly McDonald Pdf

Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

Author : Anne Miranda
Publisher : Houghton Mifflin Harcourt
Page : 36 pages
File Size : 44,7 Mb
Release : 2001-09-01
Category : Juvenile Fiction
ISBN : 9780547351384

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To Market, To Market by Anne Miranda Pdf

Anne Miranda’s inventive twist on a classic rhyme tells what happens after a shopper goes “to market, to market, to buy a fat pig.” Back home the pig promptly escapes, and soon the pig’s in the kitchen, the lamb’s on the bed, the cow’s on the couch--and the rest of the animals are wreaking havoc throughout the house.

Author : Joe Casanova
Publisher : Csnv Books
Page : 158 pages
File Size : 51,5 Mb
Release : 2013-08-14
Category : Electronic
ISBN : 0615868711

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Growth Hacking - a How to Guide on Becoming a Growth Hacker by Joe Casanova Pdf

So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.

Author : John Kremer
Publisher : Open Horizons
Page : 0 pages
File Size : 44,8 Mb
Release : 2006
Category : Authors and publishers
ISBN : 091241149X

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One Thousand and One Ways to Market Your Books by John Kremer Pdf

Today's most complete handbook on book marketing.

Author : Misty M. Beller
Publisher : Createspace Independent Publishing Platform
Page : 84 pages
File Size : 40,6 Mb
Release : 2017-06-15
Category : Electronic
ISBN : 1547193441

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How to Market a Book Release by Misty M. Beller Pdf

Whether you're an indie author or traditionally published, finding readers who will buy your book may be the hardest part of the process. But it doesn't have to be! Learn how to find your target audience, reach new readers when your book launches, and turn them into avid fans eager for your next release. Each chapter contains pro tips specific for both traditionally published authors and indie authors, and there's even a bonus section with tips to make marketing manageable - and keep your sanity! You'll receive sample marketing action plans specific for each type of release: - Debut - First in a new series - Later book in a series or standalone title With the tools in this book, now may be the most exciting time ever to be an author!

Author : Chris Fox
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 49,6 Mb
Release : 2016-02-06
Category : Authorship
ISBN : 1548220396

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Write to Market by Chris Fox Pdf

Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Author : M. Carroll
Publisher : Unknown
Page : 104 pages
File Size : 44,5 Mb
Release : 2020-05-02
Category : Electronic
ISBN : 1941237371

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A Recipe to Market Your Book by M. Carroll Pdf

A guide to help you sell that book!A marketing plan is your blueprint for success. It will guide your book promotion activities. It is also required in order to gain acceptance by the big bookstores, and elevate your eBook.Big booksellers require authors they promote to have sales of 500 or more books, an established author platform, and a detailed marketing plan for consideration. This book aims to help you achieve this lofty goal by helping you:establish your author platformcreate a competitive marketing plan for your book and eBook promotionimplement your marketing plan to achieve sales and entry to a wider audience.To help you create effective actions and language for your book marketing plan this book includes: a 21 step marketing timeline, a marketing plan outline, a marketing plan sample narrative, and a marketing plan worksheet. There are detailed marketing strategies, and in the appendix a comprehensive list of resources including: bookstores, libraries, NPR stations, bloggers, reviewers, and more.You'll also find delicious recipes to share with your virtual or in-person marketing team.

Author : Arielle Eckstut,David Henry Sterry
Publisher : Hachette UK
Page : 620 pages
File Size : 55,8 Mb
Release : 2010-11-11
Category : Language Arts & Disciplines
ISBN : 9780761163985

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The Essential Guide to Getting Your Book Published by Arielle Eckstut,David Henry Sterry Pdf

A complete author's toolkit: The guide that demystifies every step of the publishing process. No matter what type of book you want to write—fiction, nonfiction, humor, sci-fi, romance, cookbook, children's book—here is how to take an idea you're passionate about, develop it into a manuscript or proposal, get it published, and deliver it into the hands and hearts of readers. Includes interviews with dozens of publishing insiders—agents, editors, besteslling authors, and booksellers. Real-life success stories and the lessons they impart. Plus sample proposals and query letters, a resource guide, and more. Updated to cover ebooks, self-publishing, digital marketing, the power of social media, and more. This complete author's toolkit includes information on:- locating, luring, and landing an agent - perfecting your pitch - the nuts and bolts of a book proposal - conquering the query letter - finding the right publisher for YOU - four steps to reaching readers online - making Amazon work for you - kickstarting your Kickstarter campaign - the ins and outs of ebooks - 10 things you should have on your author website - turning rejection into a book deal - new frontiers in self-publishing