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Influence Marketing

Danny Brown,Sam Fiorella

Author : Danny Brown,Sam Fiorella
Publisher : Que Publishing
Page : 279 pages
File Size : 47,9 Mb
Release : 2013-04-29
Category : Business & Economics
ISBN : 9780133391640

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Influence Marketing by Danny Brown,Sam Fiorella Pdf

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Influencer Marketing

Duncan Brown,Nick Hayes

Author : Duncan Brown,Nick Hayes
Publisher : Routledge
Page : 252 pages
File Size : 55,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750686006

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Influencer Marketing by Duncan Brown,Nick Hayes Pdf

For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing Strategy

Gordon Glenister

Author : Gordon Glenister
Publisher : Kogan Page Publishers
Page : 305 pages
File Size : 42,6 Mb
Release : 2021-03-03
Category : Business & Economics
ISBN : 9781789667264

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Influencer Marketing Strategy by Gordon Glenister Pdf

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

Influencer Marketing for Brands

Aron Levin

Author : Aron Levin
Publisher : Apress
Page : 170 pages
File Size : 54,5 Mb
Release : 2019-11-30
Category : Business & Economics
ISBN : 9781484255032

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Influencer Marketing for Brands by Aron Levin Pdf

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Influencer Marketing

Sevil Yesiloglu,Joyce Costello

Author : Sevil Yesiloglu,Joyce Costello
Publisher : Routledge
Page : 316 pages
File Size : 55,5 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000228267

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Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Marketing to Millennials

Jeff Fromm,Christie Garton

Author : Jeff Fromm,Christie Garton
Publisher : AMACOM
Page : 220 pages
File Size : 48,6 Mb
Release : 2013-07-10
Category : Business & Economics
ISBN : 9780814433232

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Marketing to Millennials by Jeff Fromm,Christie Garton Pdf

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies

Mayfair Digital Agency

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 10 pages
File Size : 41,7 Mb
Release : 2023-07-05
Category : Business & Economics
ISBN : 8210379456XXX

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Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies by Mayfair Digital Agency Pdf

"Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies" is a comprehensive guide that dives deep into the world of influencer marketing, specifically tailored for the beauty and fashion industry. Written by industry experts, this eBook explores the latest trends and strategies that can help brands effectively leverage the power of influencers to promote their products and connect with their target audience. From micro-influencers to celebrity endorsements, the book provides valuable insights and case studies, showcasing successful campaigns and their impact. With a focus on practical advice, readers will learn how to identify the right influencers, build fruitful partnerships, measure campaign success, and navigate the ever-changing landscape of social media. Whether you're a brand looking to enhance your marketing efforts or an aspiring influencer seeking to understand the dynamics of the industry, this book is an indispensable resource for anyone interested in influencer marketing in the beauty and fashion world.

Winfluence

Jason Falls

Author : Jason Falls
Publisher : Entrepreneur Press
Page : 163 pages
File Size : 53,9 Mb
Release : 2021-02-23
Category : Business & Economics
ISBN : 9781613084472

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Winfluence by Jason Falls Pdf

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

Laura Larissa Klempt

Author : Laura Larissa Klempt
Publisher : GRIN Verlag
Page : 160 pages
File Size : 42,7 Mb
Release : 2019-08-28
Category : Business & Economics
ISBN : 9783346005830

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The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour by Laura Larissa Klempt Pdf

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Buckinghamshire New University, course: Leadership & Management majoring Marketing Communications, language: English, abstract: Following the wave of warning letters and court proceedings regarding surreptitious advertising, the increasing popularity of influencer marketing also reveals the legal dimension of this topic. The lack of legal certainty in this area results from trade association activities, such as the Association for Social Competition which systematically sue many influencers and collaborating companies for disguising the promotional nature of paid contributions on social platforms such as Instagram. Against this background, this dissertation examines in further detail the controversial scope of labelling and disclosure obligations for influencers in social media such as Instagram and considers the associated issue of "credibility of influencer-marketing" and potential effects on consumer-behaviour. This assessment is further supported by empirical data collected which is carried out with qualitative and quantitative research methods in order to establish (tentative) hypotheses based on research phenomena and consumer-behaviour pattern. In summary, mandatory labelling and disclosure requirements do not seem to "ruin" the credibility of influencer-marketing and do not take a major influence on consumer acceptance and -behaviour. Acceptance and market behaviour rather seem to be driven by other factors, including the character of the products and the company involved and the personal fit with the profile of the respective influencers. The research-project is limited to the consideration of influencer-marketing and compliance with legal obligations in Germany.

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López,David López López

Author : Francisco J. Martínez-López,David López López
Publisher : Springer Nature
Page : 336 pages
File Size : 44,5 Mb
Release : 2021-05-26
Category : Business & Economics
ISBN : 9783030765200

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Advances in Digital Marketing and eCommerce by Francisco J. Martínez-López,David López López Pdf

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Influencer Marketing For Dummies

Kristy Sammis,Cat Lincoln,Stefania Pomponi

Author : Kristy Sammis,Cat Lincoln,Stefania Pomponi
Publisher : John Wiley & Sons
Page : 55 pages
File Size : 41,9 Mb
Release : 2015-12-14
Category : Business & Economics
ISBN : 9781119114093

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Influencer Marketing For Dummies by Kristy Sammis,Cat Lincoln,Stefania Pomponi Pdf

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Influencer Marketing For Dummies

Kristy Sammis,Cat Lincoln,Stefania Pomponi

Author : Kristy Sammis,Cat Lincoln,Stefania Pomponi
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 52,9 Mb
Release : 2015-11-20
Category : Business & Economics
ISBN : 9781119113928

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Influencer Marketing For Dummies by Kristy Sammis,Cat Lincoln,Stefania Pomponi Pdf

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Digital Marketing

Ira Kaufman,Chris Horton,Mariusz Soltanifar

Author : Ira Kaufman,Chris Horton,Mariusz Soltanifar
Publisher : Taylor & Francis
Page : 508 pages
File Size : 53,5 Mb
Release : 2023-06-29
Category : Business & Economics
ISBN : 9781351019170

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Digital Marketing by Ira Kaufman,Chris Horton,Mariusz Soltanifar Pdf

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Effectiveness of Influencer Marketing

Jane Johne

Author : Jane Johne
Publisher : Springer Nature
Page : 252 pages
File Size : 47,6 Mb
Release : 2023-06-15
Category : Business & Economics
ISBN : 9783658412975

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Effectiveness of Influencer Marketing by Jane Johne Pdf

Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.

Digital Marketing All-In-One For Dummies

Stephanie Diamond

Author : Stephanie Diamond
Publisher : John Wiley & Sons
Page : 807 pages
File Size : 53,9 Mb
Release : 2022-11-29
Category : Business & Economics
ISBN : 9781119932369

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Digital Marketing All-In-One For Dummies by Stephanie Diamond Pdf

Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Influential Marketing

Influence Marketing by Danny Brown,Sam Fiorella Pdf

Influencer Marketing by Duncan Brown,Nick Hayes Pdf

Influencer Marketing Strategy by Gordon Glenister Pdf

Influencer Marketing for Brands by Aron Levin Pdf

Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

Marketing to Millennials by Jeff Fromm,Christie Garton Pdf

Influencer Marketing in the Beauty and Fashion Industry: Trends and Case Studies by Mayfair Digital Agency Pdf

Winfluence by Jason Falls Pdf

The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour by Laura Larissa Klempt Pdf

Advances in Digital Marketing and eCommerce by Francisco J. Martínez-López,David López López Pdf

Influencer Marketing For Dummies by Kristy Sammis,Cat Lincoln,Stefania Pomponi Pdf

Influencer Marketing For Dummies by Kristy Sammis,Cat Lincoln,Stefania Pomponi Pdf

Digital Marketing by Ira Kaufman,Chris Horton,Mariusz Soltanifar Pdf

Effectiveness of Influencer Marketing by Jane Johne Pdf

Digital Marketing All-In-One For Dummies by Stephanie Diamond Pdf

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