Judgement The Difference Between Behavioral Economy And Psychological Methods

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Judgement the Difference Between Behavioral Economy and Psychological Methods to Predict Consumption

Johnny Ch LOK
Judgement the Difference Between Behavioral Economy and Psychological Methods to Predict Consumption Book PDF

Author : Johnny Ch LOK
Publisher : Unknown
Page : 519 pages
File Size : 46,5 Mb
Release : 2017-07-30
Category : Electronic
ISBN : 1521974284

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Judgement the Difference Between Behavioral Economy and Psychological Methods to Predict Consumption by Johnny Ch LOK Pdf

Behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions. In this book, it divides part one and part two and part three In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life. Finally, in part three, I shall explain why to apply either behavioral economy or psychological method to predict as above sample cases which is more suitable to predict consumer behavior. I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method or behavioral economic method to predict consumer behavior. Psychological method prediction is concentrated on consumer individual emotion, such as between salespeople and customers contact in one shop. Otherwise, behavioral economic method prediction is concentrated on serving consumers in public service industry, e.g. education, transportation, entertainment etc. public service businesses.

Neuroeconomics, Judgment, and Decision Making

Evan A. Wilhelms,Valerie F. Reyna
Neuroeconomics Judgment and Decision Making Book PDF

Author : Evan A. Wilhelms,Valerie F. Reyna
Publisher : Psychology Press
Page : 310 pages
File Size : 54,7 Mb
Release : 2014-07-11
Category : Psychology
ISBN : 9781317652748

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Neuroeconomics, Judgment, and Decision Making by Evan A. Wilhelms,Valerie F. Reyna Pdf

This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business. The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions. The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.

Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior

Johnny LOK
Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior Book PDF

Author : Johnny LOK
Publisher : Unknown
Page : 382 pages
File Size : 55,7 Mb
Release : 2017-09-08
Category : Electronic
ISBN : 1549703080

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Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior by Johnny LOK Pdf

How to explain consumer behavior? Consumer behavior is said to be an applied discipline as some decisions are significantly affected by their behavior or expected action. The two significantly perspective that are micro and societal perspectives. The micro perspectives involve understanding consumer for the purpose of helping a firm or organization to achieve its objectives. Whereas, the societal or macro perspective applies knowledge of consumers to aggregate-level faced by mass or society as a whole. The behavior of consumer has significant influence on the quality of the standard of living. Consumers can divide either organization buyer or individual buyer. First, organizational buyers are more geographically concentrated than consumer markets, who are fewer in number , but who are bulk buyers compared to individual buyers, whose markets are either vertical or horizontal. ( vertical structures who cater only one or two industries, whereas, in horizontal structure , the buyer base is too broad. Organizational demand is derived from consumer demand. The nature of demand is influential and inelastic. Organizational buying lot of formalities have proposals , quotations, procedures are to be followed unlike consumer buying, e.g. decision process is much complex with high financial risk, technical aspects, multiple influencing factors etc. Also, it requires more extensive negotiation over larger time period than consumer buyer. Second, in psychological view point, individual consumer whose personal and/or product and/or situational factors can influence consumer decision making? self-concept, needs, and values are the three psychological factors that influence individual consumer how who chooses to buy one product or consume one service. For example, the more number of consumers share a certain self image, certain value and needs. They tend to use products and services the reflect whose life style. They get highly involved in purchasing products like designer wear, imported cars, health care products etc. On the product factor aspect, e.g. the consumer involvement grows as the level of perceived risk in the purchase of a product on or service increase. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste. It is a much riskier purchase. Beside, product differentiation can also affect consumer have to choose from increases. This may be due to the fact that consumers feel variety which means greater risk. On the situational factor aspect, the product is brought or used can generate emotional involvement. For example, buying a pair of socks for yourself is far less involved than buying a gift for a close friend. Social pressure can significantly increase involvement. One is likely to be more self conscious about the products and brand one looks at when shopping with friends than when shopping alone. So, individual consumer shopping decision will be influenced by whos friends, when whose friends give ideas to influence whose buying choice decision easily.

Handbook of Economic Psychology

W.F. Van Raaij,G.M. van Veldhoven,K.E. Wärneryd
Handbook of Economic Psychology Book PDF

Author : W.F. Van Raaij,G.M. van Veldhoven,K.E. Wärneryd
Publisher : Springer Science & Business Media
Page : 673 pages
File Size : 51,7 Mb
Release : 2013-03-09
Category : Psychology
ISBN : 9789401577915

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Handbook of Economic Psychology by W.F. Van Raaij,G.M. van Veldhoven,K.E. Wärneryd Pdf

The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.

Psychological Perspectives on Financial Decision Making

Tomasz Zaleskiewicz,Jakub Traczyk
Psychological Perspectives on Financial Decision Making Book PDF

Author : Tomasz Zaleskiewicz,Jakub Traczyk
Publisher : Springer Nature
Page : 367 pages
File Size : 44,6 Mb
Release : 2020-07-21
Category : Psychology
ISBN : 9783030455002

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Psychological Perspectives on Financial Decision Making by Tomasz Zaleskiewicz,Jakub Traczyk Pdf

This book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make financial choices in real-life circumstances. The volume is divided into three sections investigating financial decision making at the level of the brain, the level of an individual decision maker, and the level of the society, concluding with a discussion of the implications for further research. Among the topics discussed: Neural and hormonal bases of financial decision making Personality, cognitive abilities, emotions, and financial decisions Aging and financial decision making Coping methods for making financial choices under uncertainty Stock market crashes and market bubbles Psychological perspectives on borrowing, paying taxes, gambling, and charitable giving Psychological Perspectives on Financial Decision Making is a useful reference for researchers both in and outside of psychology, including decision-making experts, consumer psychologists, and behavioral economists.

The Behavioral Economy and Psychological Methods to Predict Consumption

Johnny Ch LOK
The Behavioral Economy and Psychological Methods to Predict Consumption Book PDF

Author : Johnny Ch LOK
Publisher : Unknown
Page : 490 pages
File Size : 50,5 Mb
Release : 2017-07-27
Category : Electronic
ISBN : 152195268X

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The Behavioral Economy and Psychological Methods to Predict Consumption by Johnny Ch LOK Pdf

This book concerns how to apply psychological and economic behavioral methods to predict customeremotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.The first part concerns how to apply psychological method to predict how to manufacture the right food taste to let your consumers to like to eat your food aswell as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.First part concerns how to apply psychological method to predict consumer behavior. The first secton, I shall indiate how to use face reading technology predicts consumer emotion to predict how to do the acceptable ingradients to produce foods to let them to feel more enjoyable to eat sweet foods or drink softdrinking as well as how to use video camera to investigate to predict customer emotion to find what factors had attracted them to choose to buy the manufacturers' products to use and judge whether how to increase your product more attractive to win your competitors.The second section concerns how to find both what the worst attributed factor(s) had influenced the consumers to be caused to decide not to choose to buy your product as well as what the best attributed factor(s) had influenced the consumers to be caused to decide to buy your product in constructive choice process. I shall indicate how manufacturers can analyze to judge whether what the best and worst attributed factor(s) are during every consumer chooses to buy which kind of product or food in constructive choice process. The final third section concerns how to judge whether the online sale channel is more suitable or is not more suitable to compare to the visiting shop sale channel to let the product manufacturers to decide to choose to concentrate on selling their products from either of these two sale channels. Moreover, I shall indicate how to solve their website weaknesses to attract customers like to visit their websites to make final purchase decision more easily. Finally, I hope manufacturers can learn how to predict consumer emotion to decide how to invent your products to sell in the correct attitude to achieve to increase client numbers and you can learn whether you ought to choose to use which method(s) to predict your clients emotion before you invent your products or manufacture which taste foods to sell. The second part concerns how to explain what behavioral economy means and how to apply behavioral economy method to predict consumer behavior. Behavioral economics can provide more realistic psychological foundations. This part is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.In second part, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. It aims to show what the weaknesses of the standard economic model are and the behavioral economic model strengths are to predict consumer behavior. I find to use the behavioral economic mod

Behavioral Decision Theory

Kazuhisa Takemura
Behavioral Decision Theory Book PDF

Author : Kazuhisa Takemura
Publisher : Springer Nature
Page : 389 pages
File Size : 43,7 Mb
Release : 2021-09-29
Category : Business & Economics
ISBN : 9789811654534

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Behavioral Decision Theory by Kazuhisa Takemura Pdf

This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.

Social Psychology and Economics

David De Cremer,Marcel Zeelenberg,J. Keith Murnighan
Social Psychology and Economics Book PDF

Author : David De Cremer,Marcel Zeelenberg,J. Keith Murnighan
Publisher : Psychology Press
Page : 348 pages
File Size : 42,7 Mb
Release : 2013-09-05
Category : Business & Economics
ISBN : 9781135811006

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Social Psychology and Economics by David De Cremer,Marcel Zeelenberg,J. Keith Murnighan Pdf

This book combines chapters written by leading social psychologists and economists, illuminating the developing trends in explaining and understanding economic behavior in a social world. It provides insights from both fields, communicated by eloquent scholars, and demonstrates through recent research and theory how economic behaviors may be more effectively examined using a combination of both fields. Social Psychology and Economics comes at a particularly fitting time, as a psychological approach to economics has begun to flourish in recent years, and papers exploring the intersection of these two disciplines have appeared in peer-reviewed journals, opening a dynamic dialogue between previously separated fields. This volume, the first in the Society for Judgment and Decision Making Series since acquired by Psychology Press, includes chapters by economists and psychologists. It addresses a variety of economic phenomena within a social context, such as scarcity and materialism, emphasizing the importance of integrating social psychology and economics. Social Psychology and Economics is arranged in seven parts that discuss: an introduction to the topic; preferences, utility, and choice; emotions; reciprocity, cooperation, and fairness; social distance; challenges to social psychology and economics; and collaborative reflections and projections. The market for this book is students, researchers, and professionals in the disciplines of economics, psychology, business, and behavioral decision making. Graduate students and upper-level undergraduate students will consider it a useful supplemental text.

Neuroeconomic and Behavioral Aspects of Decision Making

Kesra Nermend,Małgorzata Łatuszyńska
Neuroeconomic and Behavioral Aspects of Decision Making Book PDF

Author : Kesra Nermend,Małgorzata Łatuszyńska
Publisher : Springer
Page : 419 pages
File Size : 55,9 Mb
Release : 2017-10-06
Category : Business & Economics
ISBN : 9783319629384

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Neuroeconomic and Behavioral Aspects of Decision Making by Kesra Nermend,Małgorzata Łatuszyńska Pdf

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

Behavioral Economy and Psychological Consumption Relationship

Johnny Ch Lok
Behavioral Economy and Psychological Consumption Relationship Book PDF

Author : Johnny Ch Lok
Publisher : Unknown
Page : 172 pages
File Size : 43,6 Mb
Release : 2017-05-30
Category : Electronic
ISBN : 1521404054

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Behavioral Economy and Psychological Consumption Relationship by Johnny Ch Lok Pdf

Behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions. In this book, it divides part one and part two. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychologic consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.

Economic Psychology and Experimental Economics

Simon Kemp,Gabrielle Wall
Economic Psychology and Experimental Economics Book PDF

Author : Simon Kemp,Gabrielle Wall
Publisher : Routledge
Page : 221 pages
File Size : 50,5 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9781317980063

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Economic Psychology and Experimental Economics by Simon Kemp,Gabrielle Wall Pdf

The last ten years have seen an enormous surge of interest in issues that are common to psychology and economics. How do people make decisions about economic issues? How should they make such decisions? Does public policy or regulation succeed in its aim of helping people make these decisions? What situations aid cooperation? This volume explores some of the ways in which economists and psychologists have tried to answer these questions. The authors are an international mix of economists and psychologists, and as such they demonstrate a diverse range of approaches to tackling different aspects of these issues. This is a frontier area for both psychology and economics, and consequently it is relatively free, lawless and, above all, exciting. This collection reflects the diversity and energy that characterise this rapidly growing interdisciplinary field. This book was originally published as a special issue of New Zealand Economic Papers.

Handbook of Behavioural Economics and Smart Decision-Making

Morris Altman
Handbook of Behavioural Economics and Smart Decision Making Book PDF

Author : Morris Altman
Publisher : Edward Elgar Publishing
Page : 616 pages
File Size : 54,8 Mb
Release : 2017-05-26
Category : Electronic
ISBN : 9781782549598

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Handbook of Behavioural Economics and Smart Decision-Making by Morris Altman Pdf

This Handbook is a unique and original contribution of over thirty chapters on behavioural economics, examining and addressing an important stream of research where the starting assumption is that decision-makers are for the most part relatively smart or rational. This particular approach is in contrast to a theme running through much contemporary work where individuals’ behaviour is deemed irrational, biased, and error-prone, often due to how people are hardwired. In the smart people approach, where errors or biases occur and when social dilemmas arise, more often than not, improving the decision-making environment can repair these problems without hijacking or manipulating the preferences of decision-makers. This book covers a wide-range of themes from micro to macro, including various sub-disciplines within economics such as economic psychology, heuristics, fast and slow-thinking, neuroeconomics, experiments, the capabilities approach, institutional economics, methodology, nudging, ethics, and public policy.

Behavioral Economics and Healthy Behaviors

Yaniv Hanoch,Andrew Barnes,Thomas Rice
Behavioral Economics and Healthy Behaviors Book PDF

Author : Yaniv Hanoch,Andrew Barnes,Thomas Rice
Publisher : Taylor & Francis
Page : 236 pages
File Size : 45,9 Mb
Release : 2017-05-18
Category : Psychology
ISBN : 9781317269526

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Behavioral Economics and Healthy Behaviors by Yaniv Hanoch,Andrew Barnes,Thomas Rice Pdf

The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations. Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.

The Paradox of Choice

Barry Schwartz
The Paradox of Choice Book PDF

Author : Barry Schwartz
Publisher : Harper Collins
Page : 287 pages
File Size : 49,8 Mb
Release : 2003-12-22
Category : Psychology
ISBN : 9780060005689

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The Paradox of Choice by Barry Schwartz Pdf

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Behaviour Economy and Psychological Consumption Relationship

Johnny Vh LOK
Behaviour Economy and Psychological Consumption Relationship Book PDF

Author : Johnny Vh LOK
Publisher : Unknown
Page : 89 pages
File Size : 46,7 Mb
Release : 2017-05-09
Category : Electronic
ISBN : 1521257558

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Behaviour Economy and Psychological Consumption Relationship by Johnny Vh LOK Pdf

Behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction to the approach and methods of behavioral economics, and to some of its major findings, application, and promising new directions. In my book, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. I shall indicate underground train and Disney entertainment theme park and University etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. This book is suitable to any economists or policy makers or individual consumption makers or students or working people who have interest learn how to apply behavioural economy to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.