Madison Avenue

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Marriage on Madison Avenue

Lauren Layne
Marriage on Madison Avenue Book PDF

Author : Lauren Layne
Publisher : Gallery Books
Page : 288 pages
File Size : 40,9 Mb
Release : 2020-01-28
Category : Fiction
ISBN : 9781501191633

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Marriage on Madison Avenue by Lauren Layne Pdf

“The word charm is pretty much synonymous with Lauren Layne.” —Hypable One of O, The Oprah Magazine's “22 Romance Novels That Are Set to Be the Best of 2020” and one of Goodreads’s “28 of the Hottest Romances of 2020” From New York Times bestselling author Lauren Layne, the “queen of witty dialogue” (Rachel Van Dyken, New York Times bestselling author), comes the final installment of the Central Park Pact series, a heartfelt and laugh-out-loud romantic comedy that’s perfect for fans of Sally Thorne and Christina Lauren. Can guys and girls ever be just friends? According to Audrey Tate and Clarke West, absolutely. After all, they’ve been best friends since childhood without a single romantic entanglement. Clarke is the charming playboy Audrey can always count on, and he knows that the ever-loyal Audrey will never not play along with his strategy for dodging his matchmaking mother—announcing he’s already engaged…to Audrey. But what starts out as a playful game between two best friends turns into something infinitely more complicated, as just-for-show kisses begin to stir up forbidden feelings. As the faux wedding date looms closer, Audrey and Clarke realize that they can never go back to the way things were, but deep down, do they really want to?

Madison Avenue Manslaughter

Michael Farmer
Madison Avenue Manslaughter Book PDF

Author : Michael Farmer
Publisher : Lid Pub Incorporated
Page : 200 pages
File Size : 53,7 Mb
Release : 2015
Category : Business & Economics
ISBN : 0986079308

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Madison Avenue Manslaughter by Michael Farmer Pdf

The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.

Freud on Madison Avenue

Lawrence R. Samuel
Freud on Madison Avenue Book PDF

Author : Lawrence R. Samuel
Publisher : University of Pennsylvania Press
Page : 234 pages
File Size : 51,5 Mb
Release : 2011-06-06
Category : History
ISBN : 9780812204872

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Freud on Madison Avenue by Lawrence R. Samuel Pdf

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

The King of Madison Avenue

Kenneth Roman
The King of Madison Avenue Book PDF

Author : Kenneth Roman
Publisher : St. Martin's Press
Page : 304 pages
File Size : 41,5 Mb
Release : 2010-06-08
Category : Business & Economics
ISBN : 0230618340

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The King of Madison Avenue by Kenneth Roman Pdf

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Madison Avenue and the Color Line

Jason Chambers
Madison Avenue and the Color Line Book PDF

Author : Jason Chambers
Publisher : University of Pennsylvania Press
Page : 330 pages
File Size : 54,7 Mb
Release : 2011-08-24
Category : History
ISBN : 9780812203851

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Madison Avenue and the Color Line by Jason Chambers Pdf

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.

Kings of Madison Avenue

Jesse McLean
Kings of Madison Avenue Book PDF

Author : Jesse McLean
Publisher : ECW Press
Page : 248 pages
File Size : 41,7 Mb
Release : 2009-09
Category : Performing Arts
ISBN : 9781554904457

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Kings of Madison Avenue by Jesse McLean Pdf

Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Madison's Avenue

Carla Fowler
Madison s Avenue Book PDF

Author : Carla Fowler
Publisher : Xlibris Corporation
Page : 64 pages
File Size : 55,8 Mb
Release : 2012-10-03
Category : Fiction
ISBN : 9781479717972

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Madison's Avenue by Carla Fowler Pdf

The search for intimacy and love always comes with the risk of broken hearts and bitter partings. The pain that comes from ruined relationships can leave one jaded and cynical towards the prospect of romance. Madisons Avenue tells the tale of a young womans struggle to find the love and affection she craves in a world full of disappointment and betrayal. Madison Davis has become fed up by the drama and sorrows of failed relationships. Her frustrations have made her take up celibacy, until she meets a woman named Terry, whose sensual passion sweeps Madison off her feet. Her unexpected lover tenderly romances her and makes her feel pleasures she has never experienced before. But despite the intimate moments they share, deep in her heart, Madison knows that this is not the life for her. After they harshly part ways, Madison encounters Joseph, and falls for him. This time, their love is sincere, and their relationship blossoms, though unbeknownst to Madison, Joseph has secrets he keeps only to himself, and Terry has not given up on her just yet, and intends to continue pursuing her. This love triangle of unbridled emotions and desires sets the stage for a collision course of feelings and desires that will change Madisons life forever.

Enlisting Madison Avenue

Todd C. Helmus,Christopher Paul,Russell W. Glenn
Enlisting Madison Avenue Book PDF

Author : Todd C. Helmus,Christopher Paul,Russell W. Glenn
Publisher : Rand Corporation
Page : 241 pages
File Size : 48,5 Mb
Release : 2007-07-17
Category : Study Aids
ISBN : 9780833042750

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Enlisting Madison Avenue by Todd C. Helmus,Christopher Paul,Russell W. Glenn Pdf

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential to improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

From Brighton Beach to Madison Avenue

David C. Wiener
From Brighton Beach to Madison Avenue Book PDF

Author : David C. Wiener
Publisher : Radius Book Group
Page : 215 pages
File Size : 41,8 Mb
Release : 2018-08-08
Category : Business & Economics
ISBN : 9781635765724

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From Brighton Beach to Madison Avenue by David C. Wiener Pdf

Unlike any accountant most people ever meet, David C. Wiener rose from humble beginnings in a Jewish neighborhood of Brighton Beach, to the heights of accounting success by carving out a niche in the advertising industry in midtown Manhattan. He moved from accounting to financial assessment to negotiating deals with an ever widening array of companies. His uncanny ability to size up in an instant a situation on all levels—not only financial and economic, but all aspects related to it—his disarming sense of humor, and his no-nonsense approach make him the perfect deal maker. This book lifts the curtain on the stage of advertising agencies from the 1970s to the present and shares life lessons on how to succeed in business and in life.

Madison Avenue Shoot

Jessica Fletcher,Donald Bain
Madison Avenue Shoot Book PDF

Author : Jessica Fletcher,Donald Bain
Publisher : Penguin
Page : 290 pages
File Size : 42,9 Mb
Release : 2009
Category : Fiction
ISBN : 0451226038

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Madison Avenue Shoot by Jessica Fletcher,Donald Bain Pdf

The residents of Cabot Cove are pulling out all the stops for their 4th of July celebration. After a businessman's body is found on the evening of the fireworks show, Jessica Fletcher pores over a long list of potential suspects.

The Encyclopedia of New York City

Kenneth T. Jackson,Lisa Keller,Nancy Flood
The Encyclopedia of New York City Book PDF

Author : Kenneth T. Jackson,Lisa Keller,Nancy Flood
Publisher : Yale University Press
Page : 4282 pages
File Size : 41,7 Mb
Release : 2010-12-01
Category : Reference
ISBN : 9780300182576

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The Encyclopedia of New York City by Kenneth T. Jackson,Lisa Keller,Nancy Flood Pdf

Covering an exhaustive range of information about the five boroughs, the first edition of The Encyclopedia of New York City was a success by every measure, earning worldwide acclaim and several awards for reference excellence, and selling out its first printing before it was officially published. But much has changed since the volume first appeared in 1995: the World Trade Center no longer dominates the skyline, a billionaire businessman has become an unlikely three-term mayor, and urban regeneration—Chelsea Piers, the High Line, DUMBO, Williamsburg, the South Bronx, the Lower East Side—has become commonplace. To reflect such innovation and change, this definitive, one-volume resource on the city has been completely revised and expanded. The revised edition includes 800 new entries that help complete the story of New York: from Air Train to E-ZPass, from September 11 to public order. The new material includes broader coverage of subject areas previously underserved as well as new maps and illustrations. Virtually all existing entries—spanning architecture, politics, business, sports, the arts, and more—have been updated to reflect the impact of the past two decades. The more than 5,000 alphabetical entries and 700 illustrations of the second edition of The Encyclopedia of New York City convey the richness and diversity of its subject in great breadth and detail, and will continue to serve as an indispensable tool for everyone who has even a passing interest in the American metropolis.

Lights, Camera, Madison Avenue

Robert Naud
Lights Camera Madison Avenue Book PDF

Author : Robert Naud
Publisher : McFarland
Page : 208 pages
File Size : 48,8 Mb
Release : 2016-02-11
Category : Performing Arts
ISBN : 9781476622569

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Lights, Camera, Madison Avenue by Robert Naud Pdf

This inside look at the production of 20th century television commercials begins with a review of advertising’s beginnings going through the 1960s and early 1970s. The author, a career “Mad man,” recounts lightheartedly his experiences on commercial productions—both live and film—in theaters and studios in New York City, at LBJ’s ranch, on the White House lawn, along Rome’s Appian Way, in Lady Astor’s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Madison Avenue Maxi

Elke Gazzara
Madison Avenue Maxi Book PDF

Author : Elke Gazzara
Publisher : Hachette UK
Page : 304 pages
File Size : 45,7 Mb
Release : 2009-04-15
Category : Pets
ISBN : 9780786732630

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Madison Avenue Maxi by Elke Gazzara Pdf

When Ben Gazzara and his wife, Elke, reluctantly agree to adopt the pet dachshund their daughter no longer wants, the couple unknowingly takes a new member into their family. Neither of the Gazzaras is a "dog person," and the sudden presence of a pet in the lives of these jet-setters appears at first uncertain. However, the ever-sweet, playful, and surprisingly smart Maxi immediately endears herself, and soon she becomes the Gazzaras' unlikely "child" in the empty nest of their Madison Avenue townhouse. The little dog accompanies the pair everywhere -- to the theater, restaurants, dinner parties, world-class hotels, receptions for heads of state, and even the dentist. Madison Avenue Maxi is the story of a love affair between a dog and her owners. With heartfelt humor and a dog lover's eye, Gazzara chornicles Maxi's antics in Manhattan as well as at their second home in Tuscany and over travels to the French Riviera, Brazil, Spain, and other luxurious locales. Along the way she meets celebrities such as Roman Polanski, Gena Rowlands, John Voigt, Danielle Steele, Gay Talese, Peter Bogdanovich, New York's mayor Michael Bloomberg, and Frank Gehry. Madison Avenue Maxi is a warm, touching memoir of man -- and woman's -- best friend.

Whatever Happened to Madison Avenue?

Martin Mayer
Whatever Happened to Madison Avenue Book PDF

Author : Martin Mayer
Publisher : Little Brown
Page : 298 pages
File Size : 48,6 Mb
Release : 1991
Category : Advertising
ISBN : 0316551546

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Whatever Happened to Madison Avenue? by Martin Mayer Pdf

An analysis of the health and prospects of the advertising industry today.

Love on Lexington Avenue

Lauren Layne
Love on Lexington Avenue Book PDF

Author : Lauren Layne
Publisher : Simon and Schuster
Page : 288 pages
File Size : 44,7 Mb
Release : 2019-09-17
Category : Fiction
ISBN : 9781501191619

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Love on Lexington Avenue by Lauren Layne Pdf

A Goodreads Best Romance “Fans of The Devil Wears Prada will flip over Love on Lexington Avenue.” —Karen Hawkins, New York Times bestselling author From New York Times bestselling author Lauren Layne comes the second delightfully charming installment in the Central Park Pact series, following a young widow whose newfound cynicism about love is challenged by a sexy, rough-around-the-edges contractor. There are no good men left in New York City. At least that’s Claire Hayes’s conviction after finding out her late husband was not the man she thought he was. Determined to rid her home of anything that reminds her of her cheating husband, Claire sets out to redesign her boring, beige Upper East Side brownstone and make it something all her own. But what starts out as a simple renovation becomes a lot more complicated when she meets her bad-tempered contractor Scott Turner. Scott bluntly makes it known to Claire that he only took on her house for a change of pace from the corporate offices and swanky hotels he’s been building lately, and he doesn’t hesitate to add that he has no patience for a pampered, damaged princess with a penchant for pink. But when long workdays turn into even longer nights, their mutual wariness morphs into something more complicated—a grudging respect, and maybe even attraction... Filled with laugh-out-loud scenes that blend perfectly with the touching friendships Layne brings to life on the page, this “hugely entertaining” (USA TODAY) novel is perfect for fans of Lauren Weisberger.