Marginal To Mainstream

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From Marginal to Mainstream

Helen Edwards
From Marginal to Mainstream Book PDF

Author : Helen Edwards
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 47,7 Mb
Release : 2023-02-03
Category : Business & Economics
ISBN : 9781398604322

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From Marginal to Mainstream by Helen Edwards Pdf

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.

Marginal Organizations

D. Tafoya
Marginal Organizations Book PDF

Author : D. Tafoya
Publisher : Springer
Page : 227 pages
File Size : 46,5 Mb
Release : 2014-05-06
Category : Business & Economics
ISBN : 9781137361134

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Marginal Organizations by D. Tafoya Pdf

On one hand, marginals are complex organizational systems. On the other hand, they are an example of elegant, applied organizational operations. In The Marginal Organization, Tafoya focuses on organizations often described as part of an informal economy, informal sector, underground economy, or unofficial economy. He presents these systems first as organizations and then as organizations operating outside of society's mainstream, as marginal organizations. He outlines a means for studying marginals so that underlying behavioral patterns can be identified, examined and, if needed, addressed. A simple approach to a study of marginal organizations might conclude they exist simply to meet the needs of their stakeholders - they do not. Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes. Tafoya's newest contribution to the field of organizational study is not to be missed.

Marginal Groups and Mainstream American Culture

Yolanda Estes
Marginal Groups and Mainstream American Culture Book PDF

Author : Yolanda Estes
Publisher : Unknown
Page : 304 pages
File Size : 45,9 Mb
Release : 2000
Category : Philosophy
ISBN : STANFORD:36105028660020

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Marginal Groups and Mainstream American Culture by Yolanda Estes Pdf

They are often portrayed as outsiders: ethnic minorities, the poor, the disabled, and so many others—all living on the margins of mainstream society. Countless previous studies have focused on their pain and powerlessness, but that has done little more than sustain our preconceptions of marginalized groups. Most accounts of marginalization approach the subject from a distance and tend to overemphasize the victimization of outsiders. Taking a more intimate approach, this book reveals the personal, moral, and social implications of marginalization by drawing upon the actual experiences of such individuals. Multidisciplinary and multicultural, Identity on the Margin addresses marginalization at a variety of social levels and within many different social phenomena, going beyond familiar cases dealing with race, ethnicity, and gender to examine such outsiders as renegade children, conservative Christians, and the physically and mentally disabled. And because women are especially subject to the effects of marginalization, feminist concerns and the marginalization of sexual practices provide a common denominator for many of the essays. From problems posed by "complimentary racism" to the status of gays in Tony Blair's England, from the struggle of Native Americans to preserve their identities to the singular problems of single mothers, Identity on the Margin takes in a broad spectrum of cases to provide theoretical analysis and ethical criticism of the mechanisms of identity formation at the edges of society. In all of the cases, the authors demonstrate the need for theory that initiates social change by considering the ethical implications of marginalization and criticizing its harmful effects. Bringing together accounts of marginalization from many different disciplines and perspectives, this collection addresses a broad audience in the humanities and social sciences. It offers a basis for enhancing our understanding of this process—and for working toward meaningful social change.

Political Parties and Euroscepticism

L. Topaloff
Political Parties and Euroscepticism Book PDF

Author : L. Topaloff
Publisher : Springer
Page : 447 pages
File Size : 55,9 Mb
Release : 2012-07-06
Category : Political Science
ISBN : 9781137009685

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Political Parties and Euroscepticism by L. Topaloff Pdf

An exploration of what drives party-based Euroscepticism and why some parties are Eurosceptic. This book looks at what makes mainstream opposition parties careful not to appear Eurosceptic and asks whether Euroscepticism is an aberration of politics, an extreme populist ideology, or just politics as usual.

Should God Get Tenure?

David W. Gill
Should God Get Tenure Book PDF

Author : David W. Gill
Publisher : Wipf and Stock Publishers
Page : 262 pages
File Size : 55,6 Mb
Release : 2020-04-14
Category : Religion
ISBN : 9781725265509

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Should God Get Tenure? by David W. Gill Pdf

During the twentieth century, theological and religious perspectives have been marginalized, if not utterly excluded in many of our colleges and universities. The essays in this book argue in different ways for the critical, appreciative inclusion of theological and religious perspectives in higher education. The contributors believe that even in our secular, religiously disestablished era, religion and God continue to occupy an important and dynamic role in personal and social life. If our colleges and universities are to fulfill their higher aspirations of educating whole persons for the real world in all of its diversity and challenge, we need to go bravely against the flow and “give God tenure.”

Routledge Handbook of Internet Politics

Andrew Chadwick,Philip N. Howard
Routledge Handbook of Internet Politics Book PDF

Author : Andrew Chadwick,Philip N. Howard
Publisher : Routledge
Page : 529 pages
File Size : 46,6 Mb
Release : 2008-08-18
Category : History
ISBN : 9781134087549

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Routledge Handbook of Internet Politics by Andrew Chadwick,Philip N. Howard Pdf

A comprehensive set of resources, this Handbook provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. Containing the latest survey data, the contributors form a strong international cast of established and junior scholars.

Leadership and Power in International Development

Randal Joy Thompson,Julia Storberg-Walker
Leadership and Power in International Development Book PDF

Author : Randal Joy Thompson,Julia Storberg-Walker
Publisher : Emerald Group Publishing
Page : 368 pages
File Size : 45,6 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781787439993

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Leadership and Power in International Development by Randal Joy Thompson,Julia Storberg-Walker Pdf

Leaders present lessons learned, strategies, challenges, and successes in easy-to-read narratives highlighting their diverse experiences with context, culture, power, gender and sustainability.

Mission in Marginal Places: The Praxis

Michael Pears,Paul Cloke
Mission in Marginal Places The Praxis Book PDF

Author : Michael Pears,Paul Cloke
Publisher : Authentic Media Inc
Page : 128 pages
File Size : 55,8 Mb
Release : 2016-09-01
Category : Religion
ISBN : 9781842279168

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Mission in Marginal Places: The Praxis by Michael Pears,Paul Cloke Pdf

The second book in the series focuses on participation and practice, and discusses a range of ways in which Kingdom-centred mission can be embedded in the actually existing realms of activity and need in marginal places. The book explores five different realms of practice, each presenting opportunities for innovative expressions of incarnational attentiveness to marginalized communities and people. It seeks to inspire prayerful and discerning activity that tunes into what Jesus is doing in local places, rather than providing any kind of "off-the-shelf" checklist of prefigured mission tactics. It challenges readers to take their faith-praxis beyond orthodox congregational settings and out into the everyday realms of life in marginal places.

Mission in Marginal Places: The Theory

Michael Pears
Mission in Marginal Places The Theory Book PDF

Author : Michael Pears
Publisher : Authentic Media Inc
Page : 128 pages
File Size : 43,5 Mb
Release : 2016-09-01
Category : Religion
ISBN : 9781842279151

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Mission in Marginal Places: The Theory by Michael Pears Pdf

This first book in the series presents a thought-provoking foundation for contemporary mission. Drawing on key theological, missiological and social scientific ideas it discusses the fundamentals that provide a basis for place dependent, reflective praxis amongst people occupying social margins. This fascinating work re-energises debate around questions of why and how mission in marginal places should be planned and implemented.

Encyclopedia of Geography

Barney Warf
Encyclopedia of Geography Book PDF

Author : Barney Warf
Publisher : SAGE Publications
Page : 3560 pages
File Size : 55,9 Mb
Release : 2010-09-21
Category : Science
ISBN : 9781452265179

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Encyclopedia of Geography by Barney Warf Pdf

Simply stated, geography studies the locations of things and the explanations that underlie spatial distributions. Profound forces at work throughout the world have made geographical knowledge increasingly important for understanding numerous human dilemmas and our capacities to address them. With more than 1,200 entries, the Encyclopedia of Geography reflects how the growth of geography has propelled a demand for intermediaries between the abstract language of academia and the ordinary language of everyday life. The six volumes of this encyclopedia encapsulate a diverse array of topics to offer a comprehensive and useful summary of the state of the discipline in the early 21st century. Key Features Gives a concise historical sketch of geography's long, rich, and fascinating history, including human geography, physical geography, and GIS Provides succinct summaries of trends such as globalization, environmental destruction, new geospatial technologies, and cyberspace Decomposes geography into the six broad subject areas: physical geography; human geography; nature and society; methods, models, and GIS; history of geography; and geographer biographies, geographic organizations, and important social movements Provides hundreds of color illustrations and images that lend depth and realism to the text Includes a special map section Key Themes Physical Geography Human Geography Nature and Society Methods, Models, and GIS People, Organizations, and Movements History of Geography This encyclopedia strategically reflects the enormous diversity of the discipline, the multiple meanings of space itself, and the diverse views of geographers. It brings together the diversity of geographical knowledge, making it an invaluable resource for any academic library.

Reading the Popular in Contemporary Spanish Texts

Nickianne Moody
Reading the Popular in Contemporary Spanish Texts Book PDF

Author : Nickianne Moody
Publisher : Monash Romance Studies
Page : 166 pages
File Size : 50,8 Mb
Release : 2004
Category : Literary Collections
ISBN : UOM:39015060402834

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Reading the Popular in Contemporary Spanish Texts by Nickianne Moody Pdf

Although Spain has one of the lowest per capita rates of book buying in Europe, popular and mass-market print fiction is perennially in demand. The essays in this volume assess the appeal of popular genres such as the detective novel, romance, and science fiction to particular groups of readers and consider what makes a bestseller in the Spanish context. They look at how reader taste is directed by nonacademic book-buying magazines and analyze the political intentions of seemingly innocuous comics and popular novels with particular reference to women's writing. Montalban, Esther Tusquets, or Carmen Martin Gaite decide to incorporate the themes, devices, and structures of mass cultural products into their highbrow literature. The wide-ranging nature of this volume and its fusion of textual analysis and theoretical overview provide unique access to aspects of Spanish mass, popular, and high literature hitherto largely ignored by the critics. Shelley Godsland is Jubilee Research Fellow, Department of Hispanic Studies, Royal Holloway, University of London. Nickiane Moody is principal lecturer in Media and Cultural Studies at Liverpool John Moores University.

Small Groups

John M. Levine,Richard L. Moreland
Small Groups Book PDF

Author : John M. Levine,Richard L. Moreland
Publisher : Psychology Press
Page : 564 pages
File Size : 47,7 Mb
Release : 2008-02-19
Category : Family & Relationships
ISBN : 9781135471408

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Small Groups by John M. Levine,Richard L. Moreland Pdf

Research on small groups is highly diverse because investigators who study such groups vary in their disciplinary identifications, theoretical interests, and methodological preferences. The goal of this volume is to capture that diversity, and thereby convey the breadth and excitement of small group research by acquainting students with work on five fundamental aspects of groups. The volume also includes an introductory chapter by the editors which provides an overview of the history of and current state-of-the-art in the field. Together with introductions to each section, discussion questions and suggestions for further reading, make the volume ideal reading for senior undergraduate and graduate students interested in group dynamics.

Asian Literary Voices

Philip F. Williams
Asian Literary Voices Book PDF

Author : Philip F. Williams
Publisher : Amsterdam University Press
Page : 172 pages
File Size : 49,9 Mb
Release : 2010
Category : Literary Collections
ISBN : 9789089640925

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Asian Literary Voices by Philip F. Williams Pdf

Philip F. Williams has published nine books in East Asian studies, including The Great Wall of Confinement (UCal, 2004), and has been Professor of Chinese at Massey University and Arizona State University. --

Nationalisms of Japan

Brian J. McVeigh
Nationalisms of Japan Book PDF

Author : Brian J. McVeigh
Publisher : Rowman & Littlefield Publishers
Page : 349 pages
File Size : 47,9 Mb
Release : 2004-10-26
Category : Political Science
ISBN : 9781417503513

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Nationalisms of Japan by Brian J. McVeigh Pdf

In this fresh and original analysis, Brian J. McVeigh confronts both the demonizers and apologists of Japan. He argues persuasively that far from being unique, Japanese nationalism becomes demystified once 'management' and 'mysticism'—the same processes and practices that operate in other national states—are taken into account. Stripping away Orientalist-inspired misconceptions, the author stresses the variety and relative intensity of nationalisms, ranging from economic, ethnic, and educational to cultural, gendered, and religious. He moves beyond state-centered ideologies to explore the linkages between official and popular nationalisms and the complex interplay of ethnocultural, ethnopolitical, and ethnoracial forms of identity. The ambiguity and everydayness of nationalism, McVeigh contends, explain its enduring power. He concludes that modern Japan is imbued with a deeply rooted legacy of 'renovationism' or 'reform nationalism' that accounts for its streamlined state structures, guarded economic nationalism, and highly scrutinized relationship with the rest of the world. Highlighting the pluralism of identity among Japanese, this book will be an invaluable corrective to recent works that glibly proclaim the emergence of 'globalization,' 'internationalization,' and 'convergence.'

The Rise of Illiberalism

Thomas J. Main
The Rise of Illiberalism Book PDF

Author : Thomas J. Main
Publisher : Brookings Institution Press
Page : 353 pages
File Size : 49,6 Mb
Release : 2022-01-04
Category : Political Science
ISBN : 9780815738503

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The Rise of Illiberalism by Thomas J. Main Pdf

" How a more positive form of identity politics can restore public trust in government Illiberalism, Thomas Main writes, is the basic repudiation of liberal democracy, the very foundation on which the United States rests. It says no to electoral democracy, human rights, the rule of law, toleration. It is a political ideology that finds expression in such older right-wing extremist groups as the Ku Klux Klan and white supremacists and more recently among the Alt-Right and the Dark Enlightenment. There are also left-of-center illiberal movements, including various forms of communism, anarchism, and some antifascist movements. The Rise of Illiberalism explores the philosophical underpinnings of this toxic political ideology and documents how it has infiltrated the mainstream of political discourse in the United States. By the early twenty-first century, Main writes, liberal democracy’s failure to deal adequately with social problems created a space illiberal movements could exploit to promote their particular brands of identity politics as an alternative. A critical need thus is for what the author calls “positive identity politics,” or a widely shared sense of community that gives a feeling of equal importance to all sectors of society. Achieving this goal will, however, be an enormous challenge. In seeking actionable remedies for the broken political system of the United States, this book makes a major scholarly contribution to current debates about the future of liberal democracy. "