Origin And Branding In International Market Entry Processes

Origin And Branding In International Market Entry Processes Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Origin And Branding In International Market Entry Processes book. This book definitely worth reading, it is an incredibly well-written.

Origin and Branding in International Market Entry Processes

Silva, Carlos Francisco e
Origin and Branding in International Market Entry Processes Book PDF

Author : Silva, Carlos Francisco e
Publisher : IGI Global
Page : 313 pages
File Size : 40,8 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781668466155

Get Book

Origin and Branding in International Market Entry Processes by Silva, Carlos Francisco e Pdf

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

International Marketing and the Country of Origin Effect

G. Bertoli
International Marketing and the Country of Origin Effect Book PDF

Author : G. Bertoli
Publisher : Edward Elgar Publishing
Page : 225 pages
File Size : 43,6 Mb
Release : 2013-01-01
Category : Business & Economics
ISBN : 9781781955611

Get Book

International Marketing and the Country of Origin Effect by G. Bertoli Pdf

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future Book PDF

Author : Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Publisher : IGI Global
Page : 696 pages
File Size : 42,6 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9798369300206

Get Book

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina Pdf

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Book PDF

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 48,6 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

Get Book

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Teixeira, Sandrina,Remondes, Jorge
The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics Book PDF

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 51,6 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

Get Book

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Enhancing and Predicting Digital Consumer Behavior with AI

Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Enhancing and Predicting Digital Consumer Behavior with AI Book PDF

Author : Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran
Publisher : IGI Global
Page : 464 pages
File Size : 45,9 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9798369344545

Get Book

Enhancing and Predicting Digital Consumer Behavior with AI by Musiolik, Thomas Heinrich,Rodriguez, Raul Villamarin,Kannan, Hemachandran Pdf

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Using Influencer Marketing as a Digital Business Strategy

Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Using Influencer Marketing as a Digital Business Strategy Book PDF

Author : Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan
Publisher : IGI Global
Page : 388 pages
File Size : 40,6 Mb
Release : 2023-12-08
Category : Business & Economics
ISBN : 9798369305539

Get Book

Using Influencer Marketing as a Digital Business Strategy by Teixeira, Sandrina,Teixeira, Sara,Oliveira, Zaila,Souza, Elnivan Pdf

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

International Marketing Strategy

Giovanna Pegan,Donata Vianelli,Patrizia de Luca
International Marketing Strategy Book PDF

Author : Giovanna Pegan,Donata Vianelli,Patrizia de Luca
Publisher : Springer Nature
Page : 195 pages
File Size : 53,5 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9783030335885

Get Book

International Marketing Strategy by Giovanna Pegan,Donata Vianelli,Patrizia de Luca Pdf

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Confronting Security and Privacy Challenges in Digital Marketing Book PDF

Author : Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Publisher : IGI Global
Page : 412 pages
File Size : 49,7 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668489604

Get Book

Confronting Security and Privacy Challenges in Digital Marketing by Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing Book PDF

Author : Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella
Publisher : IGI Global
Page : 478 pages
File Size : 52,6 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781668486832

Get Book

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by Gigauri, Iza,Palazzo, Maria,Ferri, Maria Antonella Pdf

The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

The Rise of Blockchain Applications in Customer Experience

Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
The Rise of Blockchain Applications in Customer Experience Book PDF

Author : Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
Publisher : IGI Global
Page : 323 pages
File Size : 50,8 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668476512

Get Book

The Rise of Blockchain Applications in Customer Experience by Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon Pdf

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book PDF

Author : Remondes, Jorge,Madeira, Paulo,Alves, Carlos
Publisher : IGI Global
Page : 323 pages
File Size : 45,6 Mb
Release : 2024-01-10
Category : Business & Economics
ISBN : 9781668491485

Get Book

Connecting With Consumers Through Effective Personalization and Programmatic Advertising by Remondes, Jorge,Madeira, Paulo,Alves, Carlos Pdf

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S.
Dynamics of Swarm Intelligence Health Analysis for the Next Generation Book PDF

Author : Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S.
Publisher : IGI Global
Page : 412 pages
File Size : 43,8 Mb
Release : 2023-07-10
Category : Computers
ISBN : 9781668468951

Get Book

Dynamics of Swarm Intelligence Health Analysis for the Next Generation by Suresh Kumar, Arumugam,Kose, Utku,Sharma, Sachin,Jerald Nirmal Kumar, S. Pdf

In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Global Branding and Country of Origin

Gaetano Aiello,Raffaele Donvito
Global Branding and Country of Origin Book PDF

Author : Gaetano Aiello,Raffaele Donvito
Publisher : Routledge
Page : 204 pages
File Size : 42,8 Mb
Release : 2016-04-14
Category : Business & Economics
ISBN : 9781317625179

Get Book

Global Branding and Country of Origin by Gaetano Aiello,Raffaele Donvito Pdf

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.

Achieving Economic Growth and Welfare Through Green Consumerism

Sinnappan, Punitha
Achieving Economic Growth and Welfare Through Green Consumerism Book PDF

Author : Sinnappan, Punitha
Publisher : IGI Global
Page : 318 pages
File Size : 40,5 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668481424

Get Book

Achieving Economic Growth and Welfare Through Green Consumerism by Sinnappan, Punitha Pdf

One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.