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#Share

Natalie T. Wood,Caroline K. Muñoz
Share Book PDF

Author : Natalie T. Wood,Caroline K. Muñoz
Publisher : Business Expert Press
Page : 158 pages
File Size : 51,9 Mb
Release : 2022-12-07
Category : Business & Economics
ISBN : 9781637424155

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#Share by Natalie T. Wood,Caroline K. Muñoz Pdf

The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

Understanding Social Media

Damian Ryan
Understanding Social Media Book PDF

Author : Damian Ryan
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 53,9 Mb
Release : 2015-04-03
Category : Business & Economics
ISBN : 9780749473570

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Understanding Social Media by Damian Ryan Pdf

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

The Twitter Book

Tim O'Reilly,Sarah Milstein
The Twitter Book Book PDF

Author : Tim O'Reilly,Sarah Milstein
Publisher : "O'Reilly Media, Inc."
Page : 259 pages
File Size : 44,9 Mb
Release : 2011-11-14
Category : Computers
ISBN : 9781449314200

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The Twitter Book by Tim O'Reilly,Sarah Milstein Pdf

Provides information on using the social networking site Twitter.

The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers

Katherine Lapworth
The Rules of Good Style Teach Yourself Ebook A Practical Guide for 21st Century Writers Book PDF

Author : Katherine Lapworth
Publisher : Teach Yourself
Page : 222 pages
File Size : 43,8 Mb
Release : 2012-01-13
Category : Language Arts & Disciplines
ISBN : 9781444139686

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The Rules of Good Style: Teach Yourself Ebook A Practical Guide for 21st Century Writers by Katherine Lapworth Pdf

Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.

Start a Revolution: Stop Acting Like a Library

Ben Bizzle,Maria Flora
Start a Revolution Stop Acting Like a Library Book PDF

Author : Ben Bizzle,Maria Flora
Publisher : American Library Association
Page : 208 pages
File Size : 52,5 Mb
Release : 2014-12-19
Category : Language Arts & Disciplines
ISBN : 9780838912676

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Start a Revolution: Stop Acting Like a Library by Ben Bizzle,Maria Flora Pdf

“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential usersOffers strategies for getting stakeholders on board and engaged, including how to address budgeting concernsDemonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting itDetails the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technologyTakes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructionsShows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

Start a Revolution

Ben Bizzle,Maria Flora
Start a Revolution Book PDF

Author : Ben Bizzle,Maria Flora
Publisher : American Library Association
Page : 218 pages
File Size : 42,5 Mb
Release : 2014-12-11
Category : Language Arts & Disciplines
ISBN : 9780838912836

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Start a Revolution by Ben Bizzle,Maria Flora Pdf

At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.

Twitter

Dhiraj Murthy
Twitter Book PDF

Author : Dhiraj Murthy
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 50,8 Mb
Release : 2018-03-02
Category : Social Science
ISBN : 9781509512539

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Twitter by Dhiraj Murthy Pdf

Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Digital Arts and Entertainment Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1661 pages
File Size : 46,6 Mb
Release : 2014-06-30
Category : Art
ISBN : 9781466661158

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Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Genre and the Performance of Publics

Mary Jo Reiff,Anis Bawarshi
Genre and the Performance of Publics Book PDF

Author : Mary Jo Reiff,Anis Bawarshi
Publisher : University Press of Colorado
Page : 224 pages
File Size : 42,6 Mb
Release : 2016-03-01
Category : Language Arts & Disciplines
ISBN : 9781607324430

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Genre and the Performance of Publics by Mary Jo Reiff,Anis Bawarshi Pdf

In recent decades, genre studies has focused attention on how genres mediate social activities within workplace and academic settings. Genre and the Performance of Publics moves beyond institutional settings to explore public contexts that are less hierarchical, broadening the theory of how genres contribute to the interconnected and dynamic performances of public life. Chapters examine how genres develop within publics and how genres tend to mediate performances in public domains, setting up a discussion between public sphere scholarship and rhetorical genre studies. The volume extends the understanding of genres as not only social ways of organizing texts or mediating relationships within institutions but as dynamic performances themselves. By exploring how genres shape the formation of publics, Genre and the Performance of Publicsbrings rhetoric/composition and public sphere studies into dialogue and enhances the understanding of public genre performances in ways that contribute to research on and teaching of public discourse.

Social Informatics

Luca Maria Aiello,Daniel McFarland
Social Informatics Book PDF

Author : Luca Maria Aiello,Daniel McFarland
Publisher : Springer
Page : 479 pages
File Size : 46,5 Mb
Release : 2015-02-27
Category : Computers
ISBN : 9783319151687

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Social Informatics by Luca Maria Aiello,Daniel McFarland Pdf

This book constitutes the proceedings of the Workshops held at the International Conference on Social Informatics, SocInfo 2014, which took place in Barcelona, Spain, in November 2014. This year SocInfo 2014 included nine satellite workshops: the City Labs Workshop, the Workshop on Criminal Network Analysis and Mining, CRIMENET, the Workshop on Interaction and Exchange in Social Media, DYAD, the Workshop on Exploration of Games and Gamers, EGG, the Workshop on HistoInformatics, the Workshop on Socio-Economic Dynamics, Networks and Agent-based Models, SEDNAM, the Workshop on Social Influence, SI, the Workshop on Social Scientists Working with Start-Ups and the Workshop on Social Media in Crowdsourcing and Human Computation, SoHuman.

Science Blogging

Christie Wilcox,Bethany Brookshire,Jason G. Goldman
Science Blogging Book PDF

Author : Christie Wilcox,Bethany Brookshire,Jason G. Goldman
Publisher : Yale University Press
Page : 288 pages
File Size : 43,8 Mb
Release : 2016-01-01
Category : Computers
ISBN : 9780300197556

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Science Blogging by Christie Wilcox,Bethany Brookshire,Jason G. Goldman Pdf

Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

The Public Professor

M. V. Lee Badgett
The Public Professor Book PDF

Author : M. V. Lee Badgett
Publisher : NYU Press
Page : 256 pages
File Size : 42,7 Mb
Release : 2016-01-15
Category : Education
ISBN : 9781479807000

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The Public Professor by M. V. Lee Badgett Pdf

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research and knowledge to change the world. The book gives practical strategies for scholars to become more engaged with the public on a variety of fronts: online, in print, at council hearings, even with national legislation. Lee Badgett, a veteran policy analyst and public intellectual with over 25 years of experience connecting cutting edge research with policymakers and the public, offers clear and practical advice to scholars looking to engage with the world outside of academia. She shows scholars how to see the big picture, master communicating with new audiences, and build strategic professional networks. Learn how to find and develop relationships with the people who can take your research and ideas into places scholars rarely go, and who can get you into Congressional hearings, on NPR, or into the pages of The New York Times. Turn your knowledge into clear and compelling messages to use in interviews, blog posts, tweets and op-eds. Written for both new and experienced scholars and drawing on examples and advice from the lives of influential academics, the book provides the skills, resources, and tools to put ideas into action.

The Cry

Helen FitzGerald
The Cry Book PDF

Author : Helen FitzGerald
Publisher : Faber & Faber
Page : 247 pages
File Size : 55,8 Mb
Release : 2013-08-27
Category : Fiction
ISBN : 9780571287710

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The Cry by Helen FitzGerald Pdf

NOW A MAJOR NEW BBC ONE DRAMAThe Cry was longlisted for the Theakstons Old Peculier Crime Novel of the Year Award. When a baby goes missing on a lonely roadside in Australia, it sets off a police investigation that will become a media sensation and dinner-table talk across the world. Lies, rumours and guilt snowball, causing the parents, Joanna and Alistair, to slowly turn against each other. Finally Joanna starts thinking the unthinkable: could the truth be even more terrible than she suspected? And what will it take to make things right? Perfect for fans of Julia Crouch, Sophie Hannah and Laura Lippman, The Cry was widely acclaimed as one of the best psychological thrillers of the year. There's a gripping moral dilemma at its heart and characters who will keep you guessing on every page.

Discourses of Ideology and Identity

Chris Featherman
Discourses of Ideology and Identity Book PDF

Author : Chris Featherman
Publisher : Routledge
Page : 209 pages
File Size : 53,9 Mb
Release : 2015-03-24
Category : Language Arts & Disciplines
ISBN : 9781317578208

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Discourses of Ideology and Identity by Chris Featherman Pdf

In this monograph, Chris Featherman adopts a discourse analytical approach to explore the ways in which social movement ideologies and identities are discursively constructed in new and old media. In the context of his argument, Featherman also considers current debates surrounding the role that technologies play in democracy-building and global activist networks. He engages these critical issues through a case study of the 2009 Iranian presidential election protests, looking at both US legacy media coverage of the protests as well as activists’ use of social media. Through qualitative analysis of a corpus of activists’ Twitter tweets and Flickr uploads, Featherman argues that activists’ social media discourses and protesters’ symbolic and tactical borrowing of global English contribute to micronarratives of globalization, while also calling into question master narratives about Iran commonly found in mainstream Western media accounts. This volume makes a timely contribution to discussions regarding the relationship between cyber-rhetoric and democracy, and provides new directions for researchers engaging with the influence of new media on globalized vernaculars of English.

The Complete Idiot's Guide to Twitter Marketing

Brett Petersel,Esther Schindler
The Complete Idiot s Guide to Twitter Marketing Book PDF

Author : Brett Petersel,Esther Schindler
Publisher : Penguin
Page : 337 pages
File Size : 50,6 Mb
Release : 2012-05-01
Category : Business & Economics
ISBN : 9781101584743

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The Complete Idiot's Guide to Twitter Marketing by Brett Petersel,Esther Schindler Pdf

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.