Quantitative Modelling In Marketing And Management Second Edition

Author : Luiz Moutinho,Kun-Huang Huarng
Publisher : World Scientific
Page : 568 pages
File Size : 43,8 Mb
Release : 2015-11-06
Category : Business & Economics
ISBN : 9789814696364

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Quantitative Modelling in Marketing and Management by Luiz Moutinho,Kun-Huang Huarng Pdf

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. Contents:Statistical Modelling:A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (Wayne S DeSarbo and Sunghoon Kim)Role of Structural Equation Modelling in Theory Testing and Development (Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit)Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application (Joaquín Aldás-Manzano)Statistical Model Selection (Graeme D Hutcheson)Computer Modelling:Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)The Application of NN to Management Problems (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)Meta-heuristics in Marketing (Stephen Hurley and Luiz Moutinho)Non-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital (Yu-Lan Lee, Ming-leih Wu and Chunti Su)Too Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders (Berlin Wu and Mei Fen Liu)Interactive Virtual Platform for Shopping Furniture Based on Unity 3D (Yingwan Wu, Simon Fong, Suash Deb and Thomas Hanne)Mathematical and Other Models:Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management (Malcolm J Beynon, Aoife McDermott and Mary A Keating)Growth Models (Mladen Sokele)Bayesian Prediction with Linear Dynamic Model: Principle and Application (Yun Li, Luiz Moutinho, Kwaku K Opong and Yang Pang)PROMETHEE: Technical Details and Developments, and its Role in Performance Management (Malcolm J Beynon and Harry Barton)Data Mining Process Models: A Roadmap for Knowledge Discovery (Armando B Mendes, Luís Cavique and Jorge M A Santos)Metaheuristics in Logistics (Thomas Hanne, Suash Deb and Simon Fong)A Model for Optimizing Earned Attention in Social Media Based on a Memetic Algorithm (Pedro Godinho, Luiz Moutinho and Manuela Silva)Stream-based Classification for Social Network Recommendation Systems (Yan Zhuang and Hang Yang)Clique Communities in Social Networks (Luís Cavique, Armando B Mendes and Jorge M A Santos)Measuring the Effects of Marketing Actions: The Role of Matching Methodologies (Iola Pinto and Margarida GMS Cardoso)Mathematical Programming Applied to Benchmarking in Economics and Management (Jorge Santos, Armando B Mendes, Luís Cavique and Magdalena Kapelko)Conclusion Readership: Undergraduates and postgraduates of management and business administration, academic researchers marketing professionals, financial professionals and business consultants. Key Features:Contains statistical (more commonly known), computer, mathematical, and other modelling approaches that provide a framework to analyse the issues, tools and examples associated with each techniqueDemonstrates the applicability of quantitative methods and highlights the potential utilisation of each methodology by using the research (quantitative) modelling approachKeywords:Quantitative Analysis;Modeling;Marketing Management;Statistical Modelling;Computer Modelling;Memetic Algorithm;Structural Equation Modelling;Artificial Neural Networks

Author : Philip Hans Franses,Richard Paap
Publisher : Cambridge University Press
Page : 222 pages
File Size : 44,9 Mb
Release : 2001-08-09
Category : Business & Economics
ISBN : 9781139428842

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Quantitative Models in Marketing Research by Philip Hans Franses,Richard Paap Pdf

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Author : Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt
Publisher : Springer Science & Business Media
Page : 627 pages
File Size : 54,6 Mb
Release : 2013-01-31
Category : Business & Economics
ISBN : 9783834937223

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Quantitative Marketing and Marketing Management by Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hildebrandt Pdf

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Author : Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz
Publisher : Springer Science & Business Media
Page : 507 pages
File Size : 44,8 Mb
Release : 2005-12-19
Category : Business & Economics
ISBN : 9780306475948

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Market Response Models by Dominique M. Hanssens,Leonard J. Parsons,Randall L. Schultz Pdf

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Author : Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen H. Pauwels
Publisher : Springer
Page : 417 pages
File Size : 49,5 Mb
Release : 2014-11-12
Category : Business & Economics
ISBN : 9781493920860

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Modeling Markets by Peter S.H. Leeflang,Jaap E. Wieringa,Tammo H.A. Bijmolt,Koen H. Pauwels Pdf

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Author : Graeme D Hutcheson,Luiz Moutinho
Publisher : SAGE
Page : 255 pages
File Size : 42,6 Mb
Release : 2008-02-12
Category : Business & Economics
ISBN : 9781849202480

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Statistical Modeling for Management by Graeme D Hutcheson,Luiz Moutinho Pdf

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Author : Anonim
Publisher : Excel Books India
Page : 769 pages
File Size : 45,5 Mb
Release : 2024-07-01
Category : Electronic
ISBN : 9789350622605

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Marketing Management (Second Edition) by Anonim Pdf

Author : Berend Wierenga,Ralf van der Lans
Publisher : Springer
Page : 598 pages
File Size : 44,8 Mb
Release : 2017-07-12
Category : Business & Economics
ISBN : 9783319569413

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Handbook of Marketing Decision Models by Berend Wierenga,Ralf van der Lans Pdf

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

Author : William Richard King
Publisher : McGraw-Hill Companies
Page : 600 pages
File Size : 48,5 Mb
Release : 1967
Category : Business & Economics
ISBN : UOM:35128000191666

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Quantitative Analysis for Marketing Management by William Richard King Pdf

"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.

Author : P. S. H. Leeflang
Publisher : Springer Science & Business Media
Page : 682 pages
File Size : 49,8 Mb
Release : 2000-02-29
Category : Business & Economics
ISBN : 0792377729

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Building Models for Marketing Decisions by P. S. H. Leeflang Pdf

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Author : Barry Render,Ralph M. Stair,Michael E. Hanna
Publisher : Prentice Hall
Page : 748 pages
File Size : 48,5 Mb
Release : 2009
Category : Business & Economics
ISBN : 0136036252

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Quantitative Analysis for Management by Barry Render,Ralph M. Stair,Michael E. Hanna Pdf

KEY BENEFIT: Easy to understand-even for learners with limited math backgrounds, this book uses a modeling approach to provide thorough coverage of the basic techniques in quantitative methods and focuses on the managerial applications of these techniques. An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. KEY TOPICS: Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. MARKET: For an introduction to quantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.

Author : Moritz Fleischmann
Publisher : Springer Science & Business Media
Page : 181 pages
File Size : 45,9 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9783642566912

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Quantitative Models for Reverse Logistics by Moritz Fleischmann Pdf

Economic, marketing, and legislative considerations are increasingly leading companies to take back and recover their products after use. From a logistics perspective, these initiatives give rise to new goods flows from the user back to the producer. The management of these goods flows opposite to the traditional supply chain flows is addressed in the recently emerged field of Reverse Logistics. This monograph considers quantitative models that support decision making in Reverse Logistics. To this end, several recent case studies are reviewed. Moreover, first hand insight from a study on used electronic equipment is reported on. On this basis, logistics issues arising in the management of "reverse" goods flows are identified. Moreover, differences between Reverse Logistics and more traditional logistics contexts are highlighted. Finally, attention is paid to capturing the characteristics of Reverse Logistics in appropriate quantitative models.

Author : Paolo Brandimarte
Publisher : John Wiley & Sons
Page : 912 pages
File Size : 42,7 Mb
Release : 2012-01-03
Category : Mathematics
ISBN : 111802348X

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Quantitative Methods by Paolo Brandimarte Pdf

An accessible introduction to the essential quantitative methods for making valuable business decisions Quantitative methods-research techniques used to analyze quantitative data-enable professionals to organize and understand numbers and, in turn, to make good decisions. Quantitative Methods: An Introduction for Business Management presents the application of quantitative mathematical modeling to decision making in a business management context and emphasizes not only the role of data in drawing conclusions, but also the pitfalls of undiscerning reliance of software packages that implement standard statistical procedures. With hands-on applications and explanations that are accessible to readers at various levels, the book successfully outlines the necessary tools to make smart and successful business decisions. Progressing from beginner to more advanced material at an easy-to-follow pace, the author utilizes motivating examples throughout to aid readers interested in decision making and also provides critical remarks, intuitive traps, and counterexamples when appropriate. The book begins with a discussion of motivations and foundations related to the topic, with introductory presentations of concepts from calculus to linear algebra. Next, the core ideas of quantitative methods are presented in chapters that explore introductory topics in probability, descriptive and inferential statistics, linear regression, and a discussion of time series that includes both classical topics and more challenging models. The author also discusses linear programming models and decision making under risk as well as less standard topics in the field such as game theory and Bayesian statistics. Finally, the book concludes with a focus on selected tools from multivariate statistics, including advanced regression models and data reduction methods such as principal component analysis, factor analysis, and cluster analysis. The book promotes the importance of an analytical approach, particularly when dealing with a complex system where multiple individuals are involved and have conflicting incentives. A related website features Microsoft Excel® workbooks and MATLAB® scripts to illustrate concepts as well as additional exercises with solutions. Quantitative Methods is an excellent book for courses on the topic at the graduate level. The book also serves as an authoritative reference and self-study guide for financial and business professionals, as well as readers looking to reinforce their analytical skills.

Author : Joe Zhu
Publisher : Springer
Page : 414 pages
File Size : 51,7 Mb
Release : 2017-05-04
Category : Business & Economics
ISBN : 3319374389

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Quantitative Models for Performance Evaluation and Benchmarking by Joe Zhu Pdf

The author is one of the prominent researchers in the field of Data Envelopment Analysis (DEA), a powerful data analysis tool that can be used in performance evaluation and benchmarking. This book is based upon the author’s years of research and teaching experiences. It is difficult to evaluate an organization’s performance when multiple performance metrics are present. The difficulties are further enhanced when the relationships among the performance metrics are complex and involve unknown tradeoffs. This book introduces Data Envelopment Analysis (DEA) as a multiple-measure performance evaluation and benchmarking tool. The focus of performance evaluation and benchmarking is shifted from characterizing performance in terms of single measures to evaluating performance as a multidimensional systems perspective. Conventional and new DEA approaches are presented and discussed using Excel spreadsheets — one of the most effective ways to analyze and evaluate decision alternatives. The user can easily develop and customize new DEA models based upon these spreadsheets. DEA models and approaches are presented to deal with performance evaluation problems in a variety of contexts. For example, a context-dependent DEA measures the relative attractiveness of similar operations/processes/products. Sensitivity analysis techniques can be easily applied, and used to identify critical performance measures. Two-stage network efficiency models can be utilized to study performance of supply chain. DEA benchmarking models extend DEA’s ability in performance evaluation. Various cross efficiency approaches are presented to provide peer evaluation scores. This book also provides an easy-to-use DEA software — DEAFrontier. This DEAFrontier is an Add-In for Microsoft® Excel and provides a custom menu of DEA approaches. This version of DEAFrontier is for use with Excel 97-2013 under Windows and can solve up to 50 DMUs, subject to the capacity of Excel Solver. It is an extremely powerful tool that can assist decision-makers in benchmarking and analyzing complex operational performance issues in manufacturing organizations as well as evaluating processes in banking, retail, franchising, health care, public services and many other industries.

Author : Frank Myron Bass
Publisher : Unknown
Page : 556 pages
File Size : 55,5 Mb
Release : 2012-03-01
Category : Electronic
ISBN : 125826000X

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Mathematical Models and Methods in Marketing by Frank Myron Bass Pdf

Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.